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World Class
Flintknapping the Glowing Rectangle
      in the Recent Ubiquity Era
Oldowan
  1 million years
Global Distribution
Acheulian Hand Axe
     1.5 million years
    Global Distribution
Microlithic Technology
The New Ubiquity Era
Most aggressive adoption is in
‘developing nations’
Most aggressive adoption is in
‘developing nations’
Most aggressive adoption is in
‘developing nations’
Most aggressive adoption is in
‘developing nations’




                             © Copyright D G Mackean
Adaptive Radiation
Adaptive Radiation
Adaptive Radiation
Adaptive Radiation
Preadaptation
The Innovative Use of Mobile
Applications in East Africa (May
2010)



    Total cost of ownership and use
    Marketing
 ...
Innovative Approaches

     +   Ag $   ?
+Medical
 Grameen
Founda,on:

 App
Lab
Mobile
Technology
for
Community
Health

(MoTeCH):
Columbia University's Mailman Sch...
+Medical
Click
Diagnos,cs
ClickDiagnos-cs
is
a
global
mHealth
enterprise
founded


to
address
the
following
global
health
...
AgFarming
 Grameen
Founda,on:

 App
Lab
  Community
worker
with

  smartphone
travels
to

  farms.
  Looks
up
farm
advice....
AgFarming
            Tata:
mKRISHI
$
 Banking
M‐Pesa
 Banking
via
mobile
phone
 No
local
bank
branches
 Local
village
‘shops’
 Cash‐based
economy
?Education
Janala
  Bangladesh
  Hundreds
of
3
minute

  audio
lessons
  ‘Essen,al
English‘

  


      What
are
you
weari...
?Education
Celedu
 Mission:
To
provide
a

 mobile
plaYorm
for

 literacy
and
language

 educa,on
through:
   a
game
interf...
Within
the
next
three
years,
another
billion
people
will
begin
to
make
regular
use

of
cell
phones,
con,nuing
the
fastest
...
Content: Pedagogical Design
IxD:User Centered Design
Flintknapping in the New Ubiquity
Next Steps:
Jam Session
Discovery
Do
web: exprima.com
email: corey@exprimamedia.com
twitter: @exprima
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era
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World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era

A presentation given at Design for Mobile 2010 about the possibilities of leveraging the enormous global distribution of mobile devices for educational purposes.

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World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era

  1. 1. exprima media
  2. 2. World Class Flintknapping the Glowing Rectangle in the Recent Ubiquity Era
  3. 3. Oldowan 1 million years Global Distribution
  4. 4. Acheulian Hand Axe 1.5 million years Global Distribution
  5. 5. Microlithic Technology
  6. 6. The New Ubiquity Era
  7. 7. Most aggressive adoption is in ‘developing nations’
  8. 8. Most aggressive adoption is in ‘developing nations’
  9. 9. Most aggressive adoption is in ‘developing nations’
  10. 10. Most aggressive adoption is in ‘developing nations’ © Copyright D G Mackean
  11. 11. Adaptive Radiation
  12. 12. Adaptive Radiation
  13. 13. Adaptive Radiation
  14. 14. Adaptive Radiation
  15. 15. Preadaptation
  16. 16. The Innovative Use of Mobile Applications in East Africa (May 2010) 
 Total cost of ownership and use Marketing Scalability Need to shift away from pilots and towards “comprehensive service delivery programs” - focus on usability, collaboration, documenting lessons learned
  17. 17. Innovative Approaches + Ag $ ?
  18. 18. +Medical Grameen
Founda,on:
 App
Lab Mobile
Technology
for
Community
Health
 (MoTeCH): Columbia University's Mailman School of Public Health / Ghana Health Service Improve prenatal and neonatal care in rural Ghana
  19. 19. +Medical Click
Diagnos,cs ClickDiagnos-cs
is
a
global
mHealth
enterprise
founded

 to
address
the
following
global
health
care
issues: Lack
of
medical
specialists
in
under‐served
regions Lack
of
real‐-me
health
data
needed
for
strategic
 interven-ons
by
the
government
and
NGOs
  20. 20. AgFarming Grameen
Founda,on:
 App
Lab Community
worker
with
 smartphone
travels
to
 farms. Looks
up
farm
advice. Records
farm
data
  21. 21. AgFarming Tata:
mKRISHI
  22. 22. $ Banking M‐Pesa Banking
via
mobile
phone No
local
bank
branches Local
village
‘shops’ Cash‐based
economy
  23. 23. ?Education Janala Bangladesh Hundreds
of
3
minute
 audio
lessons ‘Essen,al
English‘
 
 What
are
you
wearing
to
the
party
 tonight? You
look
nice! What
is
this
shirt
made
of? Where
can
I
buy
a
toothbrush? "The
growth
of
mobile
is
clearly
crea-ng
an
 opportunity
to
provide
access
to
educa-on
in
a
way
 Over
1
million
downloads simply
not
possible
before." Sara
Chamberlain,
 BBCWorld
Service
Trust
  24. 24. ?Education Celedu Mission:
To
provide
a
 mobile
plaYorm
for
 literacy
and
language
 educa,on
through: a
game
interface
to
distribute
language‐ learning
content a
scalable
plaYorm
to
other
educa,onal
 applica,ons an
ini,al
launch
in
India Over
1
million
downloads
  25. 25. Within
the
next
three
years,
another
billion
people
will
begin
to
make
regular
use
 of
cell
phones,
con,nuing
the
fastest
adop,on
of
a
new
technology
in
history.
 Soon,
 this
 next
 billion
 will
 make
 its
 voice
 heard—and
 connect
 to
 the
 global
 informa,on
 network.
This
 will
 unleash
 a
wave
 of
entrepreneurship,
collabora,on
 and
 wealth
 crea,on,
 turning
 the
 newly
 connected
 into
 a
 powerful
 force
 in
 the
 world
economy.
 The
kind
of
world
that
emerges
from
this
transforma,on
will
depend
on
our
ability
 to
recognize
it
as
an
opportunity.
  26. 26. Content: Pedagogical Design
  27. 27. IxD:User Centered Design
  28. 28. Flintknapping in the New Ubiquity
  29. 29. Next Steps: Jam Session Discovery Do
  30. 30. web: exprima.com email: corey@exprimamedia.com twitter: @exprima

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