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© Exuvis © Exuvis ICMA "Classifieds: Recipes for Success"  What is happening on Mobile
© Exuvis © Exuvis What is happening on Mobile?
© Exuvis Image caption Mobile OS market is overcrowded!
© Exuvis Image caption The Mobile OS market is overcrowded
© Exuvis Image caption OS:The battle of the Titans
© Exuvis Image caption OS:The battle of the Titans Worldwide Mobile Operating System 2011 and 2015 Market Share Source: IDC
© Exuvis Image caption Android becomes the world's leading smartphone platform
© Exuvis Image caption OS:The battle of the Titans Total apps in store:
© Exuvis Image caption OS Share of Mobile Web Consumption: Worldwide
© Exuvis Image caption OS Share of Mobile Web Consumption: Europe
© Exuvis Image caption OS Share of Mobile Web Consumption: Asia
© Exuvis Image caption OS Share of Mobile Web Consumption: North America
© Exuvis Image caption Application or Mobile website? Mobile Website vs. Mobile App (Application): Which suits your ambiti...
© Exuvis Image caption Application vs. Mobile website? <ul><li>Options </li></ul><ul><li>Application for users to download...
© Exuvis Image caption Application vs. Mobile website? <ul><li>Similarities </li></ul><ul><li>Accessed over (mobile) Inter...
© Exuvis Image caption Application vs. Mobile website? <ul><li>Application – Advantages </li></ul><ul><li>Monetization/Sel...
© Exuvis Image caption Application vs. Mobile website? <ul><li>Mobile website - Advantages  </li></ul><ul><li>Platform ind...
© Exuvis Image caption Application vs. Mobile website? So what do  you  need ? (not want)
© Exuvis Image caption Application vs. Mobile website?
© Exuvis Image caption Application vs. Mobile website? <ul><li>Set your goal first </li></ul><ul><li>Marketing driven ?  <...
© Exuvis Image caption Application vs. Mobile website? <ul><li>If you go for an app, make it meaningfull </li></ul><ul><li...
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What is happening on Mobile

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@ ICMA Congress “CLASSIFIEDS: RECIPES FOR SUCCESS”

Publié dans : Technologie, Business
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What is happening on Mobile

  1. 1. © Exuvis © Exuvis ICMA &quot;Classifieds: Recipes for Success&quot; What is happening on Mobile
  2. 2. © Exuvis © Exuvis What is happening on Mobile?
  3. 3. © Exuvis Image caption Mobile OS market is overcrowded!
  4. 4. © Exuvis Image caption The Mobile OS market is overcrowded
  5. 5. © Exuvis Image caption OS:The battle of the Titans
  6. 6. © Exuvis Image caption OS:The battle of the Titans Worldwide Mobile Operating System 2011 and 2015 Market Share Source: IDC
  7. 7. © Exuvis Image caption Android becomes the world's leading smartphone platform
  8. 8. © Exuvis Image caption OS:The battle of the Titans Total apps in store:
  9. 9. © Exuvis Image caption OS Share of Mobile Web Consumption: Worldwide
  10. 10. © Exuvis Image caption OS Share of Mobile Web Consumption: Europe
  11. 11. © Exuvis Image caption OS Share of Mobile Web Consumption: Asia
  12. 12. © Exuvis Image caption OS Share of Mobile Web Consumption: North America
  13. 13. © Exuvis Image caption Application or Mobile website? Mobile Website vs. Mobile App (Application): Which suits your ambitions?
  14. 14. © Exuvis Image caption Application vs. Mobile website? <ul><li>Options </li></ul><ul><li>Application for users to download </li></ul><ul><li>Mobile website </li></ul><ul><li>Both ? </li></ul>
  15. 15. © Exuvis Image caption Application vs. Mobile website? <ul><li>Similarities </li></ul><ul><li>Accessed over (mobile) Internet </li></ul><ul><li>Contain text/images/video/… </li></ul><ul><li>Integrated functions: click to call, … </li></ul><ul><li>Performance ! </li></ul>
  16. 16. © Exuvis Image caption Application vs. Mobile website? <ul><li>Application – Advantages </li></ul><ul><li>Monetization/Sellable (micro payments) </li></ul><ul><li>Findability: Existing/Free distribution channels (appstores) </li></ul><ul><li>Mobile phone specific features (send SMS, access contacts, …) </li></ul><ul><li>On the phone until uninstalled (can also be is disadvantage) </li></ul><ul><li>Offline mode: access + local storage </li></ul><ul><li>Application – Disadvantages </li></ul><ul><li>Installation requires ‘ privileges ’ = account in app store (credit card) </li></ul><ul><li>Platform specific versions (multiplatform dev?) </li></ul><ul><li>AppStore/Marketplace accept ? (different policies) </li></ul><ul><li>Update ? Who has which version – user must choose to update </li></ul>
  17. 17. © Exuvis Image caption Application vs. Mobile website? <ul><li>Mobile website - Advantages </li></ul><ul><li>Platform independent – available on every handset > WURFL libraries </li></ul><ul><li>HTML/HTML5: GPS, Gyroscope (tilting) </li></ul><ul><li>No acceptance policy – unregulated </li></ul><ul><li>Immediacy: Mobile Websites Are Instantly Available </li></ul><ul><li>Upgradability: Mobile Websites Can Be Updated Instantly </li></ul><ul><li>Reach: Mobile Websites Have Broader Reach </li></ul><ul><li>A Mobile Website Can be an App! </li></ul><ul><li>Mobile website – Disadvantages </li></ul><ul><li>Invoicing needs credit card – no in app purchase </li></ul><ul><li>Must be bookmarked – no installation </li></ul><ul><li>Own marketing – no piggy back in appstores </li></ul><ul><li>Older devices = older browsers -> no new technologies </li></ul>
  18. 18. © Exuvis Image caption Application vs. Mobile website? So what do you need ? (not want)
  19. 19. © Exuvis Image caption Application vs. Mobile website?
  20. 20. © Exuvis Image caption Application vs. Mobile website? <ul><li>Set your goal first </li></ul><ul><li>Marketing driven ? </li></ul><ul><li>Deliver content and establish broad mobile presence ? </li></ul><ul><li>Interactive engagement </li></ul><ul><li>Application that needs to work like a computer program </li></ul>
  21. 21. © Exuvis Image caption Application vs. Mobile website? <ul><li>If you go for an app, make it meaningfull </li></ul><ul><li>When Does an App Make Sense? </li></ul><ul><li>Interactivity/Gaming </li></ul><ul><li>Regular Usage/Personalization </li></ul><ul><li>Complex Calculations or Reporting </li></ul><ul><li>Native Functionality or Processing Required </li></ul><ul><li>No connection Required </li></ul>

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