Social Media has revolutionized many industries and the job search is no different. This powerpoint provides 5 ways for young professionals to build a favorable online presence that will give them a competitive edge.
3. Why is it important?
Statistics complied by: CareerEnlightment.com
4. What does this mean for you?
Drawbacks
Benefits
Social media makes it
There are now very easy for recruiters
tools available to to find reasons NOT to
build your brand hire you. Inappropriate
and highlight pictures, tweets, poor
your unique skills grammar, inconsistency
etc. can all cost you a
in the job market.
job.
Statistics complied by: CareerEnlightment.com
5.
6. Part I: Build a Solid Foundation
Complete ALL parts of your profiles These steps will help you
be found easier on
Upload a professional picture search engines and
remain consistent.
Create a bio that includes your
professional interests and experience
Include your full (REAL) name, location
and a link to your website or LinkedIn
profile.
Do not make your profile private
Update your headline and profile with
SEO keywords such as “Recent grad
seeking [xyz] position in [industry]”
7. Part II: Create a Community
Follow influential people in your industry
Curate Twitter Lists to easily monitor your interests
Follow industry publications and companies
Create Google alerts for your industry to remain current
with industry news
Add classmates, previous employers,
and professionals you have
networked with on LinkedIn
8. How to Find Influencers
Twitter Advanced
Search Klout
10. Part III: Professional Content
Material related to your
What you had for breakfast professional interests
Anything related to Research or project you
alcohol or partying are working on
Being late Questions
Negative thoughts about Insightful things you have
an employer, professor, learned
peer
Feedback and Comments
11. Take Action!
Below are 4 kinds of live tweets you can utilize today:
1. Attendance/Location Tweet
Live-tweet (v.): to
"Attending the Social Media for the Young Professional
session facilitated by @HerMusings #SMYP” engage on Twitter
2. Comments and Feedback for a continuous
Consider yourself a reporter via social media, and report on period of time, with
what is happening at the event. Tweet about what is said,
any striking remarks, questions and answers, and give your
opinions. Allow others who are not present to benefit and a sequence of
learn from the event.
focused Tweets
3. Engage with Attendees
usually organized
Respond to questions, ask questions, and comment on others'
content via tweets. Make it a conversation. by a hashtag
4. Pictures of the Event
12. Part IV: Engagement
Twitter LinkedIn
Recommend a link Join and participate in
LinkedIn groups
@reply a different pro daily
Share interesting content
RT and comment on others’ (#in)
content
Follow companies
Participate in Twitter chats
Connect with Syracuse
Live tweet alumni or professionals in the
field
13. Best Practices
Make content shareable
70/30 Balance
3-2-1 Schedule
Hello and Thank You
14. Part V: Showcase Thought Leadership
• Create content about relevant topics
• Share tips
• A “how-to” post
• Recap an event (hint-hint)
• Stay informed on the happenings of your industry
• Provide insight and share your views on issues and
current events
Tools to Create Content:
Storify
Blog
Slideshare
Video
15. Google +
SEO
Cons
Central Hub It is still a mystery
Separation
Showcase Expertise &
Engage
Track Conversations
16.
17. Facebook: Your Career Timeline
Components:
• Cover Photo
• Professional Bio
• Milestones: Jobs and Internships
• Portfolio album
• “Like” other Brand Pages
3 times a day, twice a week and once a month – Tweet at least 3 times a day; Leave a comment on as someone’s blog twice a week; engage in a LinkedIn discussion at least once a month