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Medical Bloggers [4 Aud 1100 Kaplan}

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Medical Bloggers [4 Aud 1100 Kaplan}

  1. 1. Kaplan, K. Medical Bloggers Panel <ul><li>This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team </li></ul><ul><li>Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( www.medicine20congress.com ) </li></ul><ul><li>Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php </li></ul>
  2. 2. Medicine 2.0 Congress Medical Bloggers Panel Keith J. Kaplan, MD Mayo Clinic Department of Pathology
  3. 3. Disclosures <ul><li>Consultant – Aperio, Inc. </li></ul><ul><li>Digital Pathology Blog </li></ul><ul><li>www.tissuepathology.com </li></ul>
  4. 5. Digital Pathology Digital Data Set/Whole slide image Telepathology Image analysis & CAD Research Education Imaging & Archiving Virtual microscopy PACS signout Virtual IHC Consultation Diagnosis Consultation Targeted therapies Image based searches Reporting Links to images Digital archive Undergraduate GME/CME TMA Comparative analysis HSI Rare event detection
  5. 14. Why is it Effective? <ul><li>It is persistent; one can view slide from anywhere </li></ul><ul><li>It is consistent; same slide, same time, no degradation or loss of material </li></ul><ul><li>It is effective; maintain single repository electronically, enhanced archival and retrieval of material, no slide loss </li></ul>
  6. 15. Why Do I Blog? <ul><li>Someone talked me into it </li></ul><ul><li>Cover digital pathology </li></ul><ul><li>Academic blogging </li></ul><ul><li>Less personal </li></ul><ul><li>Social marketing and networking tool </li></ul><ul><li>White noise </li></ul><ul><li>RSS </li></ul>
  7. 16. http://www.corporeality.net/museion/2008/07/29/all-883-health-and-medicine-blogs-on-display-in-one-image-playing-with-wordle-part-3 ; Accessed 30 July 2008
  8. 17. Why do MDs Blog? <ul><li>Amplify MDs perspective on devices, tests, rules, regulations in medicine </li></ul><ul><li>Personal reflections on practicing medicine </li></ul><ul><ul><li>Patient encounters – “Doctor stories” </li></ul></ul><ul><ul><li>A Piece of My Mind </li></ul></ul><ul><ul><li>Personal reflections – death of parent or patient </li></ul></ul><ul><li>Expose fraudelent practices or ideas/propose and propogate new ideas or concepts in practice of medicine or subspecialty </li></ul>
  9. 18. Academic Blogging <ul><li>Workspace to explore and share new ideas, technologies, practices </li></ul><ul><ul><li>University/hospital employees afforded an independent voice </li></ul></ul><ul><ul><li>Constraints with clinical duties and respect for institution </li></ul></ul>
  10. 19. Academic Blogging <ul><li>Disseminate new ideas for discussion </li></ul><ul><ul><li>Short form of journalism/medical publication </li></ul></ul><ul><ul><li># of people helped may outweigh peer-reviewed manuscripts published on esoterica (1 day/1 year) </li></ul></ul><ul><li>Synergy between industry and academia for collaboration </li></ul><ul><ul><li>Affords industry low-cost marketing and advertising for investigators investing sweat equity to post on relevant topics </li></ul></ul>
  11. 20. Academic Blogging <ul><li>Scan horizon for worthy items within your personal interests and expertise </li></ul><ul><li>Filter and interpreter for other laboratory professionals & digital pathology community </li></ul><ul><li>Re-post items from sources not available to public, patients, industry or researchers outside domain </li></ul>
  12. 21. Deliverables <ul><li>Good blogs are discovered; not marketed </li></ul><ul><li>“Word of blog” </li></ul><ul><li>Bloggers read a lot of blogs </li></ul><ul><li>Millions of blogs and most keep up with 4 or 5 </li></ul><ul><li>New content/information to keep loyalty </li></ul><ul><li>Imitation sincerest form of flattery </li></ul><ul><ul><li>Re-posting; track backs; referencing; blog carnivals </li></ul></ul><ul><li>Immediacy of response and feedback </li></ul>
  13. 23. Why is this important? <ul><li>mayoclinic.org receives 1 million visitors a month </li></ul><ul><li>e-Cleveland Clinic CME website receives about 1 million visitors per year </li></ul><ul><li>DailyKos has nearly that many page views on an average day </li></ul><ul><li>About 10-15% of users become patients </li></ul><ul><ul><li>Getting the word out for Centers of Excellence </li></ul></ul><ul><ul><li>Attracting e-consumers to patients </li></ul></ul>
  14. 24. Digital Pathology and Medicine 2.0 Triaging cases and reports to identify most complex cases in need of consultations Automated rule-based software to screen results/diagnose Customized information for PCP, specialist (oncologist) and patient “ Smart” Pathology Reports Ideal documentation of gross/micro images; teaching & collaboration tool with clinicians Image integration into surgical pathology reports Enable physicians to access lab reports and images using browser software Wi-Fi enabled devices Enhanced capability for lab medicine consulting; easy access to MD office Web portal software; web-enabled LIS Application in Pathology Name of IT Tool
  15. 25. Primary Pathologist Anywhere in the 50 US states Secondary Pathologist Lab performing IHC, Consultation Tertiary Pathologist “ Glass-Less” virtual Microscopy consultation
  16. 26. Patient report Specialist report Pathology report 1 2 3 4 <ul><li>PDF </li></ul><ul><li>E-mail </li></ul><ul><li>Web-enabled </li></ul><ul><li>RSS </li></ul>
  17. 27. Thank You [email_address]