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Medical Bloggers [4 Aud 1100 Mccabegorman}

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Medical Bloggers [4 Aud 1100 Mccabegorman}

  1. 1. McCabe Gorman, J. Medical Bloggers Panel <ul><li>This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team </li></ul><ul><li>Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( www.medicine20congress.com ) </li></ul><ul><li>Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php </li></ul>
  2. 2.   Cross-Pollinating Best Practices     Business Blogging in the Medicine 2.0 World
  3. 3. If Wishes Were Hospitals... <ul><li>Ever thought &quot;I wish we had that in medicine?&quot; </li></ul><ul><li>  </li></ul><ul><li>Want to be the &quot;Apple&quot; of healthcare? </li></ul><ul><li>  </li></ul><ul><li>Why would hospitals pay tens of thousands of dollars to implement the Disney Be Our Guest Program? Would you? </li></ul>
  4. 4. Medical Education Evolution
  5. 5. Why Blog About Cross-Pollination? <ul><li>1. Open lines of communication. </li></ul><ul><li>  </li></ul><ul><li>2. Inexpensive. You do have the internet, right? </li></ul><ul><li>  </li></ul><ul><li>3. Encourage new stem cell lines for innovation. </li></ul><ul><li>4. Spread the gospel. </li></ul><ul><li>5. Give/get link love. </li></ul><ul><li>6. Piggyback Effect - gain credibility. </li></ul>
  6. 6. Apple Slide
  7. 7. If You Want It, Come and Get It... <ul><li>&quot;In some ways, we have the problem that it looks like innovation is flourishing, but too much of it is short-term, incremental innovation.&quot; </li></ul><ul><li>Judy Estrin , entrepreneur, former CTO of Cisco Systems </li></ul>
  8. 9. Best Practices = ? 1. WHERE/HOW: Exchanged, like instructional capital , by any means, though Internet -related information is most commonly exchanged this way.   2. WHAT: Most efficient (least amount of effort) and effective (best results) way of accomplishing a task.   3. WHEN/WHO: Based on repeatable procedures that have proven themselves over time for large numbers of people. Wikipedia.com search terms &quot;Best Practices&quot;
  9. 10. The Medical &quot;Home&quot; for Best Practices in Healthcare - Hospitals <ul><ul><li>Incremental and iterative development </li></ul></ul><ul><ul><li>Quality Assurance </li></ul></ul><ul><ul><li>Risk management </li></ul></ul><ul><ul><li>Change Process </li></ul></ul><ul><ul><li>Milestones </li></ul></ul><ul><ul><li>Use Case </li></ul></ul><ul><ul><li>Requirements management </li></ul></ul><ul><ul><li>Evidence-based medicine </li></ul></ul><ul><ul><li>Physical planning and land use management </li></ul></ul><ul><ul><li>Home Care </li></ul></ul><ul><li>  </li></ul><ul><li>Wikipedia.com </li></ul>
  10. 11. What Value Can You Add? <ul><li>2,170,000 for best practices for hospitals .  ( 0.17 seconds; 9.3.08)    </li></ul><ul><li>  +100 million websites.    Proliferation of blogs, tweets, pages, and images actually inhibits problem solving.   Too much noise. </li></ul><ul><li>  </li></ul><ul><li>You become the filter. </li></ul>
  11. 13. Keep Your Friend PAT in Mind <ul><li>  </li></ul><ul><ul><li>Purpose, purpose, purpose.  </li></ul></ul><ul><ul><li>Audience, audience, audience.  </li></ul></ul><ul><ul><li>Tone, tone, tone.  </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  12. 14. Stats from September 4th (StatCounter) <ul><li>3.33%     safeway and health </li></ul><ul><li>3.33%     ideal work culture in hospital </li></ul><ul><li>3.33%     nursing globalization and management </li></ul><ul><li>3.33%     what kind of functionality and content to consumers                    want to see on healthcare websites  </li></ul><ul><li>  </li></ul><ul><li>Health Management Rx (stats publicly available) </li></ul>
  13. 15. Sales – 10.80.10 Rule of Health Consumerism <ul><ul><li>“ the middle 80” </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>healthcare search/research and consumption (even online) still largely circumstantial - vast majority of us fall into the “middle 80”  </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>problem is, as 'massclusivity' 24-7 consumers, we'll look for healthcare information to be available when/where we need it, as in other consumer industries, online and offline </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>and it's not there yet (Health 2.0) </li></ul></ul>
  14. 16. Gaming - Guitar Hero Healthcare <ul><li>  </li></ul><ul><li>Most widely read blog entry ever.     Used extended metaphor.   </li></ul><ul><li>  </li></ul><ul><li>Discussed succession planning, intergenerational conflict/collaboration – importance of listening to younger patients. </li></ul>
  15. 17. Other Pollinators
  16. 18. Other Means  
  17. 19. Bonus Slide - Helps Prevent Blog Burnout <ul><li>Continually ask (at least once a quarter): </li></ul><ul><li>  </li></ul><ul><ul><li>Why am I doing this? (job offer, catharsis, connect with others, show it like it is/show it like it could be, 'change the world') </li></ul></ul><ul><ul><li>Do I enjoy it? (a bit of brain/ego stroking involved in blogging, no doubt – so be generous with that warm and fuzzy feeling – can you invite colleagues? Who has good thoughts and would be a good guest blogger? What introvert needs a little push?) </li></ul></ul><ul><ul><li>For whom does it provide value (myself, others, etc)? </li></ul></ul><ul><ul><li>Is it changing my view of healthcare?  </li></ul></ul><ul><ul><li>  </li></ul></ul>