1. Paid content models are important for news organizations to generate revenue as online ad rates continue to decline. 2. Targeting niche markets through specialized content allows news organizations to better define value and charge premium rates for products serving those markets. 3. The growth of mobile usage, with over 975 million mobile web users expected by 2012, increases opportunities for news organizations to develop paid mobile apps and sites.

1. Paid content at Financial Times Realising the value of content Peter Dodds 16 th June 2011

2. Overview 1 Understanding the right paid content model for you 2 Supporting the paid content model 3 The growth of mobile

3. Online ad trends At £2 CPM it would take 2 billion page views a month to create a £50m business At £10 CPM it would take 500 million page views a month to create a £50m business The long-term pressure on CPM rates continues to be downward

4. So why would people pay for content?

7. The growth of mobile 975 million mobile web users expected by 2012 33% of Facebook posting is mobile 30% of Facebook users only ever access the site on a mobile 77 million smart phones shipped In Q3 2010, growing 78 per cent over 2009 Mobile will consume 40bn gigabytes of data in 2012 Mobile apps industry to hit $17.5bn by 2012 with 50bn downloads

8. Thank you