1. Identifying & Harnessing
The Power of Networking
Part 1
Dr. Elijah Ezendu
FIMC, FCCM, FIIAN, FBDI, FAAFM, FSSM, MIMIS, MIAP, MITD, ACIArb, ACIPM,
PhD, DocM, MBA, CWM, CBDA, CMA, MPM, PME, CSOL, CCIP, CMC, CMgr

2. “Effective networking will make the difference
between a highly skilled worker and an average
worker. I think professional workers and their
employers are going to come to appreciate and
understand networking as more of a hard skill
than a soft skill.”
- Julia Hobsbawm, Cass Business School, London

3. “Effective business networking is the bringing
together of like minded individuals who through
relationship building become walking, talking
advertisements for one another.”
- Lauren Neilson

4. “Networking involves accessing people in order
to develop connections that function as mutual
bridges thereby yielding supportive advocates at
both ends.”
- Elijah Ezendu

5. Elements of Networks
• Mutual Bridges: Connections built through
interaction.
• Supportive Advocates: People who provide
recommendation and facilitate access to
more networks.
• Network Microstructure: Biological Families,
Psychological Families, Cliques.
• Network Megastructure: Companies,
Institutions, Organisations.

6. The Power of Networking
• Belief
• Reputation
• Enhanced Visibility
• Recognition & Respect
• Guarantee of Legitimacy
• Actuated Acceptance
• Recommendation & Referrals
• Extended Access
• Networking Process
• Alliance
• Intellectual Capital

7. Belief
Networking provides opportunity for people to
believe in a person as one who has specified
capabilities.

8. Reputation
Networking facilitates diffusion of status and
boosts networker’s brand to heighten
reputation in the circle of advocates.

9. Enhanced Visibility
The advocates in a person’s network hoist flags
of information and confirmation that enhance
visibility in the market of resources and talents.

10. Recognition & Respect
Networking gives room for a person to become
identified and properly honoured as a result of
influence or bandwagon effect.

11. Guarantee of Legitimacy
The commendation and nomination of an
individual consign guarantee of legitimacy
capable of generating opportunities and
additional advocates.

12. Actuated Acceptance
The action of a network advocate induces other
people in the same network tree to accord
approval for acceptance.

13. Recommendation & Referral
The strength of mutual bridge between two
networkers drives recommendation and
referrals that generate new businesses and
relationships.

14. Extended Access
A well nurtured mutual bridge provides
extended access to other people in a network
tree based on understanding, interest and value.

15. Networking Process involves two or more
people embarking on dynamic interaction to go
through networking access, networker
engagement and relationship assessment for
the purpose of yielding alliance of supportive
advocates.

16. Networking Process by Elijah Ezendu
Networking Access
Networker Engagement
Relationship Assessment
Alliance of Supportive Advocates

17. Alliance is an open ended agreement between
two or more entities for the purpose of
deploying resources to accomplish specific
objectives.

18. Examples of Alliances in Networking
• H to H Alliance
• H to C Alliance
• C to C Alliance
• H to H to I Alliance
• I to H to H to C Alliance
• I to C to H to I Alliance
• IWFC to H to I Alliance

19. H to H Alliance
Mutual Bridge
Microstructure

20. H to C Alliance
Mutual Bridge
Microstructure Microstructure

21. C to C Alliance
Mutual Bridge
Microstructure Microstructure

22. H to H to I Alliance
MB MB
Megastructure

23. I to H to H to C Alliance
MB MB MB MB
Microstructure
MB MB MB

24. I to C to H to I Alliance
Megastructure Microstructure
MB MB MB

25. IWFC to H to I Alliance
Complex Megastructure
Megastructure
MB MB

26. Human Capital Relationship Capital
Network Structural
Capital
Collaboration
Innovation
Influence
Collective
Brand
Advocate Base
Institutional
Affiliations
Human
Capabilities
Intellectual Capital of Human Network

27. Structural Assets of Human Network
• Collaboration…………………………………………………
………………………………………………………………………
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• Innovation………………………………………………………
………………………………………………………………………
…………………………………………………………..............
• Influence………………………………………………………
………………………………………………………………………
………………………………………………………………………

28. Relationship Assets of Human Networks
• Collective Brand …………………………………………...
………………………………………………………………………
……………………………………………………………………..
• Advocate Base ……………………………………………...
………………………………………………………………………
……………………………………………………………………...
• Institutional Affiliations …………………………….....
………………………………………………………………………
………………………………………………………………………

29. Dr Elijah Ezendu is Award-Winning Business Expert & Certified Management Consultant with expertise
in Interim Management, Strategy, Competitive Intelligence, Transformation, Restructuring, Turnaround
Management, Business Development, Marketing, Project & Cost Management, Leadership, HR, CSR, e-
Business & Software Architecture. He had functioned as Founder, Initiative for Sustainable Business
Equity; Chairman of Board, Charisma Broadcast Film Academy; Group Chief Operating Officer, Idova
Group; CEO, Rubiini (UAE); Special Advisor, RTEAN; Director, MMNA Investments; Chair, Int’l Board of
GCC Business Council (UAE); Senior Partner, Shevach Consulting; Chairman (Certification & Training),
Coordinator (Board of Fellows), Lead Assessor & Governing Council Member, Institute of Management
Consultants, Nigeria; Lead Resource, Centre for Competitive Intelligence Development; Lead
Consultant/ Partner, JK Michaels; Turnaround Project Director, Consolidated Business Holdings Limited;
Technical Director, Gestalt; Chief Operating Officer, Rohan Group; Executive Director (Various Roles),
Fortuna, Gambia & Malta; Chief Advisor/ Partner, D & E; Vice Chairman of Board, Refined Shipping;
Director of Programmes & Governing Council Member, Institute of Business Development, Nigeria;
Member of TDD Committee, International Association of Software Architects, USA; Member of Strategic
Planning and Implementation Committee, Chartered Institute of Personnel Management of Nigeria;
Country Manager (Nigeria) & Adjunct Faculty (MBA Programme), Regent Business School, South Africa;
Adjunct Faculty (MBA Programme), Ladoke Akintola University of Technology; Editor-in-Chief, Cost
Management Journal; Council Member, Institute of Internal Auditors of Nigeria; Member, Board of
Directors (Several Organizations). He holds Doctoral Degree in Management, Master of Business
Administration and Fellow of Professional Institutes in North America, UK & Nigeria. He is Innovator of
Corporate Investment Structure Based on Financials and Intangibles, for valuation highlighting
intangible contributions of host communities and ecological environment: A model celebrated globally
as remedy for unmitigated depreciation of ecological capital and developmental deprivation of host
communities. He had served as Examiner to Professional Institutes and Universities. He had been a
member of Guild of Soundtrack Producers of Nigeria. He's an author and extensively featured speaker.

30. Thank You