Capsule version of the webinar I give to prospective clients. Get the self-install for $500 until the end of May, 2015. Thanks for watching, and happy reading and writing!

1. How to Market the
Embellisher eReader App

2. Email List
• If you already have an email list, then you just need to send your
subscribers an email with a link to register in your new
Embellisher eReader App. They will be registered as Readers, but
if you want to designate them as Authors, then you can do that
through the Admin Console.

3. Self-Published and Start-Ups
• If you are a self-published author or start-up business, then you'll
need to follow these steps to acquire new registrants to your
Embellisher App. Since 2008, 775,000 apps have been created in
Apple's App Store and 800,000 apps in the Google Play store.
Stunning numbers, but the hard truth is only a small fraction of
these apps has really become popular. Successful app publishers,
we have found, invest substantial time and effort in their app
launch.

4. Small Budget? Mobile Marketing is Key.
• In this webinar, I will share a number of tips you can put into
practice to get started with your app marketing, even on a small
budget. It starts with involving your community, readers and
contacts. Watch these tutorial videos to see how to market your
ePub3 books.

5. Ways to Get More Readers in Your App
• These are easy ways for you to accomplish effective DIY promotion using
your new Embellisher eReader App. These methods are based on my
independent publishing experience of over 20 years. They are an
unobtrusive method that allows the prospect to "opt in" and that
provides the user with something free to enjoy as a reward for doing
what you request. What makes these promotions more effective than
the usual types of online promotions is the fact that your application
delivers the reward to your new registrants as soon as they sign up as
"readers." Being greeted in your library with one or all of these will keep
your readers coming back. In addition, the word will spread to others
that you have an application that has great content as well as cost-
saving sales.

6. Preload free books.
• One of the most advantageous features built into the Embellisher
eReader App is the preload instruction. Watch this video about
how to do this to maximize your reader's interest in your library.

7. Run a Discount Coupon Promotion
• Promotional coupons are worth their weight in gold when you
apply them properly. Whether you create free eBooks or discount
them, your reader will thank you for the chance to enjoy
whatever you have to offer. Watch this video to see how to use it
in your Admin interface

8. Special Code Instructions
• When formatting your eBooks in HTML for uploading into your
Embellisher eReader App Library, you can implement some handy codes
to promote individual titles or authors. These codes are effective
anywhere in html, on a website and inside an ebook, once the ebooks
are inside your library. You can use them when you want to point the
reader to the next novel in your series of novels, or to give the reader a
listing of books by an author you want to promote inside your app
library. You have to link to the complete address like this: Get the
complete version You can also put the author name or genre to get a
whole list: See list of books by Jim Musgrave
• Watch this instructional video (Tutorial 5, step 3).

9. Add embedded videos and audiobooks
• As an award-winning and best-selling Independent author, I have
always enjoyed being able to have dynamic book trailers and
special interviews as a way to promote my work. With your new
Embellisher eReader App, you can include these right inside your
.ePub3 formatted book! Watch the video to see how it's done.

10. Insert affiliate code to earn royalties
• You can also add extra income to your embellished title by
inserting affiliate code inside it. It’s an easy-peasy task when you
watch this instructional video. Whenever a reader buys a product
that related to your book, you will collect a royalty in your
account. On top of the minimum 85% royalty you get (when
marketing through us) or the 100% royalty (when you install your
own system), your profit margins can increase substantially.

11. Use the “insert story” feature
• Remember those “Choose Your Own Adventure” books that were so
popular in the Eighties? We have incorporated this feature into
our creative software so you can take advantage of this kind of
popularity in your embellished titles. Watch this video to see how
you can use it to its maximum value.

12. Custom Playlist Feature
• Booktrack.com made a business out of featuring a way to add
sound effects and music backgrounds to their eBooks. However,
many complained that this was too intrusive on the reader, and we
agree. With the custom playlist creator, you can add your own
music, soundtrack and even complete audiobook reading to the
title you create. Amazon already does this in a small way with
their combo audio and digital read, but we have taken the idea to
an entirely new level of interesting possibilities. Watch this
instructional video to see what we mean.

13. New additions this week
• Want to be your own Oyster or Scribd?
• One of the newest additions to the Embellisher™ Mobile Publishing and
Marketing System is a way to charge one price for unlimited reading of your
titles. Yes, just the way Scribd and Amazon are doing it. As the owner of the
self-install of our flagship product, you'll be able to sell multimedia,
conventional, newspapers, magazines or even audiobooks for a single price,
with a click of a button. It's built right inside the Administration back-end of
your system, and you can designate which users you want to become part of this
sales extravaganza. The reader simply needs to pay for this feature, and then
you designate her as getting all eBooks for free. Imagine all the readers you'll
get inside the eReader once they know you charge a single price for all they can
read!
• The advantage of your selling using the Embellisher™ Mobile Publishing and
Marketing System is that you'll be able to sell to niche audiences that want to
read a lot of books in a certain genre.

14. Download in three formats
• We have also added two other versions of downloads for those
Administrators who want to save their creations in .mobi or .pdf. digital
formats. Of course, the only version that can be read completely (all
videos and playlists) inside our Embellisher™ eReader is the .epub3
format. Therefore, one should not try to save an eBook that is created
with video or with a music playlist in .pdf or .mobi, because it will not
be readable (or sellable) inside any other eReader. Of course, if you
create a conventional eBook (without multimedia), you'll be able to
download and sell it using the .mobi (Amazon Kindle) or .epub (Apple
iBooks) formats. This is important to the author who wants to deliver in
these formats to add to her profits.

15. Sell your print-on-demand titles
• We know that readers are still buying more print copies of books, so we have made
it easy to sell your books inside our system. For example, if you sell a print-on-
demand copy of your title, you can create an interactive promotional eBook with a
video book trailer, an interview with you, and a sampling of the book, right inside
your creation. What makes this a great way to sell print titles is the fact that all
the reader needs to do is open the app in her Smartphone or tablet, push a "buy
button," and she will automatically be given the interface at your print store at
Createspace or wherever you have your print copies printed. Here's the link to our
CEO's fourth mystery, Steam City Pirates. You would use that URL and simply insert
it as a link whenever the user clicks on your "purchase button" inside the
promotional eBook you've created inside the ePub3 Creator Studio.
• Authors and publishers are buying our sale-priced self-install of the system before it
goes back up in price. You can download and install it for the price of $500, which
includes the complete eReader and ePub3 Creator Studio, as well as the full
Administrative controls of the store and user interfaces.

16. Tweet Your Books to the Masses
• This new addition allows you to send tailored tweets out to your
followers about the newest book in your series. It’s built right
inside the ePub3 Creator Studio, and when the end user gets your
link, she can click, and it will open your book inside the
Embellisher™ eReader—easy peasy.
• Watch the following video to see how it’s done.

17. Extra Add-On Features
• Because the self-install version is so inexpensive ($500), many
clients want to add extras to their installation. The following are
the most popular add-ons to our Embellisher™ Mobile Publishing
and Marketing System.

18. Install the Author and Reader Forum
• This is our most popular additional feature. With the forum, you
will be able to talk directly with the readers and authors you have
collected inside your new app. You can create threads on any
subject you wish, and the hyperlink codes for books are usable
inside the forum as well, so you can promote directly to your
"captive" audience. For example, if you're a Romance author, your
readers will be pleased to be able to login and experience your
complete "collected works" inside the library, and then visit your
forum to "gossip" about their favorite titles. Watch this video
about how to access the forum.

19. Custom Tailoring to Your Branded Look
• This Embellisher™ add-on can create a tailored look of your app by
having it branded with your "look and feel." We can add photos,
logos and any other images that make your brand stand out. We
did this for our client, Knowles Publishing, and it made them stand
out from their competition.

20. Google Analytics Add-On
• This Google Analytics installation gives you the ability to track
which ads or books your readers interact with. What better way to
provide your advertisers with the information they need to make a
sale?

21. Cell Phone Scan SKU Feature
• This handy feature allows your readers to scan a product you may
have for sale inside a "brick and mortar" store. It's just another
convenience to add to make your products stand out from your
competition.

22. Google Maps Feature
• This feature can add an important ingredient to sales applications.
Businesses can include locations and driving directions to your
shop. If you're an author or publisher, you can install maps that
point out special locations that are important to your subject
matter. Be creative.

23. Text-to-Speech Feature
• This feature adds a narrator to your app. Authors who need
narration for disabled people or children will appreciate this
addition. We can also include a Google Translator function if you
want the app's instructions (not individual eBooks) to be in other
languages.

24. Conclusion. We can also do it for you!
• If you want any other feature that we have not listed here, then
please email me with the details. Our "Flying Dutchmen"
programmers, Tom and Bas, will certainly do their best to create it
for you and install it for you. Also, if you want original illustrations
or book covers done, our artists on staff, Ari and Vali, can
certainly provide that skill as well. We want to make your
experience publishing mobile and multimedia-rich eBooks as
painless and as profitable to you as possible. We suggest you sign-
up for our Advanced Membership education program in order to
maximize your publication creativity. Also, watch this promotional
video about exactly what we can do for you.