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Reperes - First contact in 9 slides

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Consumers are constantly evolving, just as knowledge is.
How therefore can you access the most up-to-date and operative knowledge for building the best possible offer and strongest possible bond between consumers and your brand?
This is why Reperes offers you a unique gateway to consumers that takes account of all their sensory, emotional, cognitive and relational components

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Reperes - First contact in 9 slides

  1. 1. Reperes: building the best offer and strengthening the bond with your brand 2014 presentation
  2. 2. 2014 presentation at the service of our clients for over 30 years around 400 missions a year a turnover of 10 million Euros in 2013 40% of our turnover generated by international studies very loyal clients: 75% of our business with clients who have been putting their trust in us for more than 5 years 4 1 2 3 Reperes in a few figures 2
  3. 3. 2014 presentation high standards professional ethics constant pursuit of progress (in terms of people and methods) enduring partnerships with our clients the 4 values of REPERES our commitment an independent, human-sized company • passionate about your products • experts in your sector • extensive experience of international studies • long term relationships a dedicated team 3
  4. 4. 2014 presentation our expertise strengthening the bond between the consumer and the brand building emotional values into brand equity monitoring brand imagery to better pilot brand strategy getting consumers involved in the innovation process building the best offer R&D + historical expertise in sensory analysis targeted statistical analyses to identify the drivers of appeal taking account of the whole of the mix and the competitive context coming as close as possible to consumers expertise in the detection of insights taking account of emotions, the non-verbal, behaviours, relationships and society at the heart of the product at the heart of the consumer at the heart of the brand 4
  5. 5. 2014 presentation our main fields food, drink and other fmcg retail cosmetics, luxury and fragrances transport and industry services and new technologies and, since 2013: health 5
  6. 6. 2014 presentation Reperes as seen by its clients 6 (January 2014 - Base=37)
  7. 7. 2014 presentation satisfaction levels of Reperes’ clients 7 97% are satisfied, of which 55% very satisfied 97% would recommend Reperes, of which 77% definitely (January 2014 - Base=37)
  8. 8. 2014 presentation our latest innovations 8 3 WORDS access to analogous universes 3 WORDS non verbal emotional and unconscious impact My sensory laboratory, where I want it, when I want it, in just 2 hours
  9. 9. 20 rue Bouvier • 75011 Paris Tel.: 33 (0)1 44 29 60 00 • Fax : 33 (0)1 44 29 60 01 E.mail: reperes@reperes.net • www.reperes.net SAS au capital de 50 000 euros - RCS Paris B 319 308 409 Member of Syntec Études Marketing et Opinion contact Market, social and opinion research & Access panel for market, social and opinion research This sign is proof of conformity to the ISO 20252 and ISO 26362 norms. It guarantees that AFNOR CERTIFICATION (11 avenue de Pressensé - 93571 St Denis La Plaine cedex – www.afnor.org) regularly checks that the marketing research code of ethics is respected and good professional practices are employed (methodology, data collection, data checking and analysis, reporting of the results). reperes@reperes.net Tel.: +33 (0)1 44 29 60 00 www.reperes.net 9

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