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Repères studies in multi-sensory immersive rooms

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The Lab in the Bag department at Repères has just launched a new version of its concept of a nomadic polysensorial immersive room, which makes it possible to conduct a polysensorial product experience for individual consumers or groups of consumers by controlling the visual, aural and olfactive, as well as haptic dimensions (heat, wind, mist, etc.).

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Repères studies in multi-sensory immersive rooms

  1. 1. Immersive Room 5.1 multi-sensory speakers May 2017CONDUCT YOUR MARKETING STUDIES in a multi-sensory immersive room
  2. 2. The Lab in the Bag The Story 2014 Repères opens a «The Lab in the Bag» department, dedicated to the creation of innovative testing tools and environments Filing of patent for a mobile sensory isolation cabin: «My sensory laboratory, where I want, when I want, in two hours» 2015-2016 First prototypes of a mobile multi-sensory immersive room 2017 Filing of a patent for a «Sensory chamber and multi-immersive device» Creation of the Start-up, “The Lab in the Bag”, a Repères spin-off STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  3. 3. Immersive Room 1. Choose the environment Café, night club, office ... / sea, mountain, countryside, town... 2. Adjust the sensory parameters Visual, sound, smell, touch (hot, cold, wind, mist, smoke, atmosphere lighting) 3. Immerse your audience in the experience A BREAKTHROUGH INNOVATION The first multi-sensory immersive device STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  4. 4. HOW it works • Emission of non-persistent odours and/or essential oils • Emission of wind, light mist and smoke • High-quality sound • All effects are synchronized with the video image • Atmosphere/mood lighting STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  5. 5. HIGHLY FLEXIBLE 5.1 Immersive with external envelope #Installation proposal for the “Mots Libres” book and writing festival in Courbevoie 1/4CONFIGURATION STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  6. 6. HIGHLY FLEXIBLE Installation of immersive systems in existing spaces 2/4CONFIGURATION STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  7. 7. HIGHLY FLEXIBLE Immersive loudspeakers with screens 3/4CONFIGURATION STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  8. 8. HIGHLY FLEXIBLE Immersive loudspeakers with VR 4/4CONFIGURATION STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  9. 9. IMMERSIVE SPACES A «playground» for businesses • Experiments • Brainstorming • Show room • Experiential marketing • Show room • Well-being, relaxation STUDIES INNOVATIVE R&D MARKETING SALES RETAIL CORPORATE HR STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  10. 10. Examples of study protocols... STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  11. 11. USE IN A MARKETING STUDY Testing of Alcohol-free Beers by AgroParisTech - Repères February 2017 - 240 participants • Demonstration of PRODUCT * ENVIRONMENT interaction • Neutralization of effects related to the time of tasting (e.g. morning/evening) • Stronger emotional involvment of participants through immersive sessions SENSORY CHAMBER NIGHT CLUB IMMERSION BEACH SILVER TROPHY Experiential innovation STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  12. 12. POTENTIAL USES First area of application More realistic observation Create/recreate an environment in a realistic manner Offer more reliable data Adjust sensory factors and measure their impact Adjust the setting-time: • Different environments / times of day • Speed up time • Create a stress effect Second area of application Ensure standardization Third area of application Vary experiential factors STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  13. 13. RECREATING MOVEMENT • Travel by public transit (limited time, noise, restricted space etc.) • Travel by car • Sport: walking, jogging, cycling (accessories: walking/running/cycling treadmill etc.) IN PLACES WITH A HIGH SENSORY CHARGE • Night club (noise, lighting, other people etc.) • Beach (brightness, heat etc.) • Stadium, concert (noise, crowding etc.) TESTING MOBILE USAGE 1/3EXAMPLE STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  14. 14. TESTING LAYOUT / ATMOSPHERE / CUSTOMER EXPERIENCE • Successive visits with different layouts in POV • Measurement of impact of signage (eye tracking / post visit debriefing) TESTS OF SCRIPTED INTERACTIONS • POV trail with different points of contact • Dynamic virtual interaction (forthcoming: video game engine and augmented reality) • Interaction with an “actor” in the room STUDIES OF SALES ENVIRONMENTS 2/3EXAMPLE STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  15. 15. EXPERIENTIAL STIMULI: • Visit a place in different countries / in different seasons / at different historical times • Immersive moodboard BRAINSTORMING 3/3EXAMPLE STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  16. 16. Tell us about other immersive experiences you would like to create STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  17. 17. THE LAB in the Bag Project team François Abiven Repères CEO 27 years experience in marketing studies Expert in product testing protocols f.abiven@reperes.net Florian Jarrot R&D Project Manager Double Masters in Design and Marketing Winner of the 2015 Sustainable Design Award Prototyping, 3D visualization, web communication f.jarrot@reperes.net Jérôme Gachet The Lab in the Bag Production Director Planning and equipping of spaces Inventor of the Multi-sensory Chamber j.gachet@reperes.net STUDIES IN MULTI-SENSORY IMMERSIVE ROOMS
  18. 18. The Lab in the Bag Designer of multi-sensory immersive experiences Repères, 20 rue Bouvier, 75011 Paris - France + 33 (0) 1.60.96.87.83 // contact@thelabinthebag.com www.thelabinthebag.com ®

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