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Amazon.com : l'Empire caché

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faberNovel publie une nouvelle étude : “Amazon.com, l’Empire caché. Trois moteurs digitaux pour redéfinir et dominer l’industrie du retail.”

Saviez-vous que le chiffre d'affaires d'Amazon est supérieur à celui de Google ?

Saviez-vous qu'Amazon a eu l'une des croissances les plus rapides de l'histoire d'internet ?

Saviez-vous que le groupe Amazon est composé de plus de 20 sociétés ?

Lorsque Jeff Bezos, CEO d'Amazon explique le metier de sa société, il met toujours en avant le fait qu'il est nécéssaire de s'appuyer sur des stratégies traditionnelles. "Je ne peux pas imaginer que d'ici quelques années les utilisateurs diront J'aime vraiment Amazon mais j'aimerais que leurs prix soient un petit peu plus élevés".

C'est sans aucun doute la raison pour laquelle Amazon.com ne met pas autant en avant l'innovation qu'Apple, Google ou facebook. Alors que la plupart des géants d'Internet se concentrent sur des stratégies disruptives, Amazon focalise ses efforts sur une stratégie ancestrale : vendre des produits.

L’étude plonge le lecteur au cœur d’un développement orchestré d'une main de maître. Elle est organisée autour des trois moteurs digitaux grâce auxquelles Amazon a su s’imposer et laisse imaginer comment ces stratégies pourraient s’appliquer à d’autres industries.

Cette étude est publiée sous licence Creative Commons (Paternité - Pas d'utilisation Commerciale - Partage des Conditions Initiales à l'Identique).

Publié dans : Technologie, Voyages, Business
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