Targeting one of LinkedIn's most critical user segment - corporate executives - the Executive Playbook is a resource for execs to learn to make the best use of the platform and lead in the digital age. Through FABERNOVEL's expertise in digital innovation in the corporate world, key ways for leadership teams to leverage the platform have been identified. From fostering new business opportunities through connections, to attracting talent and building a targeted thought leadership strategy, the playbook covers all instrumental features for executives.
The origin of this partnership dates back to 2013, when FABERNOVEL published its study: LinkedIn, the Serious Network, analyzing the multi-sided business platform that LinkedIn has been developing into. Since then, LinkedIn and FABERNOVEL have engaged in strategic projects to help top executives make the most of the social giant.