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RUFFLES e...A piada do Saco de Ar
Tudo começou lá fora...
Timeline  1                               3                                      5                          7FANPAGE      ...
...e foi aproveitada no Brasil,          usando Ruffles.
A piada no Brasil
O que fazer?
Saco de ar? Isso é mito.                   3 caminhos                   1) Responder oficialmente                   2) Res...
Saco de ar? Isso é mito.                 Em um mês, a aba foi vista por mais de                21.100 pessoas            ...
Repercussão na mídia
O case Ruffles - "Saco de ar? Isso é mito!"
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O case Ruffles - "Saco de ar? Isso é mito!"

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O case Ruffles - "Saco de ar? Isso é mito!"

  1. 1. RUFFLES e...A piada do Saco de Ar
  2. 2. Tudo começou lá fora...
  3. 3. Timeline 1 3 5 7FANPAGE BLOG REDES SOCIAIS FANPAGE Março/2010 Maio/2011 Outubro/2011 Novembro/2011 What are these I hate it when i buy Repercussão chips inside my Piada feita a pack of air and da piada no packged air ? pelo personagem there are chips in it Brasil “Melhor do Mundo” Abril/2010 Outubro/2011 Outubro/2011 Buy a pack of I Bought A Pack Of When i buy an Walkers crisps, its Air and Got Some air pack. I see a more a bag of air! Chips Free chips inside FANPAGE FANPAGE BLOG 2 4 6
  4. 4. ...e foi aproveitada no Brasil, usando Ruffles.
  5. 5. A piada no Brasil
  6. 6. O que fazer?
  7. 7. Saco de ar? Isso é mito. 3 caminhos 1) Responder oficialmente 2) Responder com humor 3) Não responder
  8. 8. Saco de ar? Isso é mito.  Em um mês, a aba foi vista por mais de 21.100 pessoas  Interagimos com cerca de 500 usuários em posts de blogs, Tumblrs, YouTube, Twitter e Facebook  Ganhamos mais de 4.800 fãs no Facebook e 980 seguidores no Twitter
  9. 9. Repercussão na mídia

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