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Wearable, oltre il mobile - Aumentare l’esperienza utente

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Wearable, oltre il mobile - Aumentare l’esperienza utente

  1. 1. OLTRE il Mobile Aumentare l’esperienza utente Fabio Lalli Ceo IQUII ! ABI - 23 ottobre 2013
  2. 2. 1990
  3. 3. 2013 1990
  4. 4. COME SARa’
 il prossimo
 futuro?
  5. 5. 2014+ Mike Red SingerBorn: March 28, 1976 Data:22 ottobre 2018
 City: Rome, Italy Orario:21:23 Full name: Michele Rossi Meteo: Nuvoloso
 Height: 1.72 m I TUOI DATI Battito cardiaco: regolare Batteria iPhone: 57% Batteria glass: 45% Lady Gaga ! Singer-songwriter SOCIAL GRAPH Born: March 28, 1986 City: New York, United States Amici: 14 Full name: Stefani Joanne Angelina Presenti: 654 Height: 1.55 m Persone conoscere: 15 persone ! Fabrizio Brown REAL TIME Singer- 21.21: Fabrizio ha condiviso un video Born: March 28, 1974 21.20: Lady ha fatto amicizia con Mike City: Rome, Italy Full name: Michele Rossi Height: 1.72 m 21.15: Mike ha condiviso una foto 21.10: Lady si è connessa 21.00: Fabrizio è a 150m da te
  6. 6. ADOZIONE DELLA TECNOLOGIA MAINFRAME MINICOMPUTER 1960 1970 PERSONALPC INTERNET MOBILE 1980 1990 2000 WEARABLE 2014+
  7. 7. MOBILE + SOCIAL + MEDIA + SHARING PHOTOS IERI VIDEO SOUND DATA OGGI DOMANI
  8. 8. PHOTO SHARING PHOTOS
  9. 9. VIDEO SHARING VIDEO
  10. 10. AUDIO SHARING AUDIO
  11. 11. DATA SHARING DATA
  12. 12. WIN-WIN-WIN SHARING. ! Io aiuto te. Tu aiuti me. Noi aiutiamo gli altri. ! Condividendo informazioni ed esperienze
  13. 13. 1990 AUMENTARE l’ESPERIENZA
  14. 14. AMBIENTE UTENTE
  15. 15. AMBIENTE Digital Store INTERACTIVE WINDOW QR CODE PERSONAL SHOPPING Interactive wall SOCIAL Integration REAL TIME
 ANALYTICS NEW BANKING Experience
  16. 16. Digital Store
  17. 17. Audy City London http://www.youtube.com/watch?v=GDdPN6mVLPM Lo showroom di Audi di Londra ha un formato completamente nuovo. Il visitatore ha una nuova esperienza ed una nuova modalità di scelta della vettura. L’utente è al centro della scelta.
  18. 18. QR CODES
  19. 19. TESCO SUBWAY STORE http://www.youtube.com/watch?v=fGaVFRzTTP4 Tesco vuole espandere la quota di mercato in Corea del Sud, andando a coprire l’esigenza degli utenti che lavorano molte ore. La controllata coreana Home Plus ha affisso i tabelloni nelle stazioni della metropolitana con la loro gamma di prodotti, accompagnati da QR code. Tutti possono fare la spesa e riceverla a casa, sfruttando i tempi di attesa della metropolitana.
  20. 20. PERSONAL SHOPPING
  21. 21. J.CREW InStore XP http://vimeo.com/58379873 La nuova esperienza creata da J.Crew prevede la possibilità di selezionare capi di abbigliamento, visualizzarne storie e abbinamenti attraverso una applicazione tablet a disposizione degli utenti. L’interfaccia semplice permette una facile ed immediata gestione.
  22. 22. INTERACTIVE WALL
  23. 23. ADIDAS INTEL WALL http://www.youtube.com/watch?v=lUwL8tMHRNc Un muro interattivo permette di vedere le scarpe, acquistare un modello, personalizzarne le caratteristiche ed i colori.
  24. 24. SOCIAL INTEGRATION
  25. 25. C&A Fashion Like http://www.youtube.com/watch?v=TyWQrmiRoLE Durante la scelta all’interno dello store, l’utente visualizza in real time le preferenze degli utenti espresse tramite il sito, applicate direttamente ai capi di abbigliamento
  26. 26. UTENTE Informazioni Sicurezza Personale ESPERIENZA Interazione
  27. 27. INFORMAZIONI
  28. 28. healthcare: il futuro http://www.youtube.com/watch?v=ssldTFWBv3E Il progetto di Accenture e Philips a supporto dell’healthcare del futuro. Gli occhiali Google Glass vengono utilizzati da un medico durante l’operazione chirurgica. Il medico vede in real time le informazioni relative al paziente.
  29. 29. Nymi SICUREZZA
  30. 30. Autenticazione http://www.youtube.com/watch?v=jUO7Qnmc8vE Nymi è una soluzione wearable che premette alla persone di effettuare autenticazione attraverso il battito cardiaco. Il sistema può esser utilizzato per effettuare autenticazione a sistemi, pagamenti, attivare sensori.
  31. 31. PERSONALE
  32. 32. Fitness Tracking http://www.youtube.com/watch?v=f5NHHXC_-D4 Jawbone, Fitbit, Fuel band sono solo alcuni dei bracciali indomabili oggi esistenti sul mercato e che permettono all’utente di misurare le attività e le performance relative ad attività sportiva, alimentazione o movimento.
  33. 33. ESPERIENZA
  34. 34. Disney MagicBands http://www.youtube.com/watch?v=ULCxYLyGGqU#t=409 All’interno di alcuni resort e parchi, Disney sta adottando il MagicBands un bracciale con tecnologica NFC che permette agli utenti di fruire dei servizi del parco e del resort hotel senza dover utilizzare carte di credito, badge, biglietti o altro. L’abbinamento avviene tra lettura NFC ed impronta dell’utente. ! Attraverso una applicazione mobile, l’utente può controllare in realtime tutti i movimenti, gli accessi ed i consumi.
  35. 35. INTERAZIONE
  36. 36. ContESTO informativo http://www.youtube.com/watch?v=ORkuWJcJpXo Oggetti, muri, schermi che permettono all’utente di interagire ed approfondire informazioni. Ricerca, confronto, download, prenotazioni sono solo alcune delle funzioni possibili e che permetterebbero all’utente di fruire del contesto in momenti diversi.
  37. 37. LE TECNOLOGIE
 POSSONO GENERARE NUOVE opportunità.
  38. 38. Voce Gesti HANDS FREE API Web Service Accessories DEVELOPMENT platform ALWAYS ON Basso consumo Attivazione immediata Lavoro in background WEARABLE TECH Minor Distrazione alla ricezione di alert, messaggi e reminder ATTENTION
 GETTING ENVIRONMENT AWARE CONNECTED WiFi / 3G / 4G Bluetooth NFC / RFID GPS Accelerometro Bussola Camera Microfono Altri sensori
  39. 39. MA la tecnologia NON fa la differenza. ! l’esperienza dell’utente, si.
  40. 40. Fabio Lalli Ceo IQUII Fabio Lalli ! Ceo IQUII ! @fabiolalli
 @fabiolalli
 fabio.lalli@iquii.com fabio.lalli@iquii.com

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