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Abilitare i comportamenti di consumo
attraverso tecnologie mobile e non solo
Fabio Lalli - CEO IQUII - 20 Marzo 2015 Rimini
Fabio Lalli
CEO IQUII
Presidente e Fondatore Indigeni Digitali 

Autore libri “Geolocalizzazione e Mobile
Marketing” e “We...
“Vivere un concerto era una
esperienza fisica, emozionale. Si
pogava, ballava e si interagiva con
gli altri”
1990
“Ora gli utenti condividono
l’esperienza virtualmente, con altre
persone, non solo presenti
all’evento. Ma hanno pers...
Avete pensato 

come potrebbe essere
domani?
Lady Gaga
Singer-songwriter
Born: March 28, 1986
City: New York, United States
Full name: Stefani Joanne Angelina
Height: ...
Ma non solo.
Il contesto potrebbe reagire, in modo predittivo
e prescrittivo, alle informazioni in real time, alle
esperie...
E ci sono tanti
cambiamenti
importanti.
La specializzazione
dei network
Real Time
BIG DATA
Digitalizzazione
INTEGRATA
La morte
dell’anonimità?
HARDWARE + DATA
Da clienti
a community
I ritorno dei
grandi media
DRONI
SMARTHOME
CONNECTED CARS
CONNECTED CARS
ED IL MOBILE STA
DIVENTANDO
CENTRALE
Ma cosa sta cambiando realmente?
Esperienza
“L’esperienza di soggiorno su un
albero” (italia, La Piantata)
Esperienza
“L’ombrello è nato per proteggere
dal sole, poi dalla pioggia e poi si è
adattato al vento.”
E’ Esperienza anche questa.
“Un bagno pubblico, per uomini.”
Ma cosa è quindi
l’esperienza?
Proviamo con un esercizio
che tipo di immagine
vi viene in mente pensando ad
una metropolitana? (italiana)
Questa
O QUESTA?
E PERCHé NON QUESTA?
L’esperienza nasce dal ricordo ripetuto
che si consolida in un’unica’ immagine.
Perché l’esperienza è
ANCORA PIU’ IMPORTANTE
OGGI?
“Fixed”
computing
1995
SOCIAL
Internet of
things /
wearable
?
2000 2011 +
MOBILITY
DATI DATI DATI
PERSONE
social graph
OGGETTI
OBJECTs
graph
INTERESSI
interests
graph
NETWORK
IP graph
Stiamo
andando verso
un Experience

graph
PERSONE
social graph
OGGETTI
OBJECT graph
INTERESSI
interest graph
NETWORK
IP gr...
Ma la tecnologia è un
abilitatore , non la soluzione
a tutti i mali del mondo
E per affrontare il
mercarto, DOVETE PORVI
LE DOMANDE GIUSTE
“Voglio questa tecnologia perché va di moda”
No, non c’è nulla di predefinito
“La tv, i blog, i social ed il mobile sono morti”
ì
Nulla è morto. Cambia la modalità in cui le persone utilizzano la tecnologia
“Tutti sono su Mobile”
Si, ma non stanno cercando te
“La tecnologia risolve qualsiasi problema”
“Abbiamo messo il QR Code
nella cripta per far scaricare l’app
per la realtà aumentata”
Si, ma se la utilizzi male, la tec...
“Questa è fantascienza, chissà quando ci arriveremo”
Il 2015 è arrivato, la fantascienza non è più una scusa.
Le nuove esperienze
devono esser progettate,
non improvvisate, integrando
processi, tecnologie e persone.
PROCESSI TECNOLOGIE PERSONE
PROCESSI TECNOLOGIE PERSONE
DISEGNARE NUOVE MODALITA’ DI INTERAZIONE
PROCESSI TECNOLOGIE PERSONE
UTILIZZARE I MEZZI IN FUNZIONE DEGLI OBIETTIVI
PROCESSI TECNOLOGIE PERSONE
MISURARE E COSTRUIRE EMOZIONI SU MISURA
Vi faccio riflettere su una ultima cosa. 



Cosa c’è di diverso in queste due immagini che
seguono?
Il feedback.
Il vero cambiamento si manifesta
quando le persone non si accorgono
più di vivere una nuova esperienza.
Email: info@iquii.com
Web: http://iquii.com
Thank you.
Fabio Lalli
CEO IQUII
@fabiolalli
335.410196
fabio.lalli@iquii.com
Abilitare comportamenti di consumo attraverso Mobile e non solo - BeWizard Rimini 2015
Abilitare comportamenti di consumo attraverso Mobile e non solo - BeWizard Rimini 2015
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Abilitare comportamenti di consumo attraverso Mobile e non solo - BeWizard Rimini 2015

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Abilitare comportamenti di consumo attraverso Mobile e non solo. Un percorso per riflettere sui cambiamenti derivanti dal digitale e dalle evoluzioni dirompenti che stiamo vivendo con un focus principale sull'esperienza dell'utente. La tecnologia è un abilitatore di comportamenti. Le nuove esperienze devono esser progettate, non improvvisate, integrando processi, tecnologie e persone.

Publié dans : Mobile
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Abilitare comportamenti di consumo attraverso Mobile e non solo - BeWizard Rimini 2015

  1. 1. Abilitare i comportamenti di consumo attraverso tecnologie mobile e non solo Fabio Lalli - CEO IQUII - 20 Marzo 2015 Rimini
  2. 2. Fabio Lalli CEO IQUII Presidente e Fondatore Indigeni Digitali 
 Autore libri “Geolocalizzazione e Mobile Marketing” e “Wearable” 
 Docente Università per Stranieri di Perugia, ilSole24ore, IULM, Digital Academia 
 Direttore tecnico / artistico TODI APPYDAYS Email: fabio.lalli@iquii.com Twitter: @fabiolalli
  3. 3. “Vivere un concerto era una esperienza fisica, emozionale. Si pogava, ballava e si interagiva con gli altri”
  4. 4. 1990 “Ora gli utenti condividono l’esperienza virtualmente, con altre persone, non solo presenti all’evento. Ma hanno perso parte dell’interazione ed emozione fisica.”
  5. 5. Avete pensato 
 come potrebbe essere domani?
  6. 6. Lady Gaga Singer-songwriter Born: March 28, 1986 City: New York, United States Full name: Stefani Joanne Angelina Height: 1.55 m Mike Red Singer- Born: March 28, 1976 City: Rome, Italy Full name: Michele Rossi Height: 1.72 m 2014+ Data:22 ottobre 2018
 Orario:21:23 Meteo: Nuvoloso
 I TUOI DATI Battito cardiaco: regolare Batteria iPhone: 57% Batteria glass: 45% SOCIAL GRAPH Amici: 14 Presenti: 654 Persone conosciute: 15 persone REAL TIME 21.21: Fabrizio ha condiviso un video 21.20: Lady ha fatto amicizia con Mike 21.15: Mike ha condiviso una foto 21.10: Lady si è connessa 21.00: Fabrizio è a 150m da te Fabrizio Brown Singer- Born: March 28, 1974 City: Rome, Italy Full name: Michele Rossi Height: 1.72 m
  7. 7. Ma non solo. Il contesto potrebbe reagire, in modo predittivo e prescrittivo, alle informazioni in real time, alle esperienze, alle relazioni
  8. 8. E ci sono tanti cambiamenti importanti.
  9. 9. La specializzazione dei network
  10. 10. Real Time
  11. 11. BIG DATA
  12. 12. Digitalizzazione INTEGRATA
  13. 13. La morte dell’anonimità?
  14. 14. HARDWARE + DATA
  15. 15. Da clienti a community
  16. 16. I ritorno dei grandi media
  17. 17. DRONI
  18. 18. SMARTHOME
  19. 19. CONNECTED CARS
  20. 20. CONNECTED CARS ED IL MOBILE STA DIVENTANDO CENTRALE
  21. 21. Ma cosa sta cambiando realmente?
  22. 22. Esperienza “L’esperienza di soggiorno su un albero” (italia, La Piantata)
  23. 23. Esperienza “L’ombrello è nato per proteggere dal sole, poi dalla pioggia e poi si è adattato al vento.”
  24. 24. E’ Esperienza anche questa. “Un bagno pubblico, per uomini.”
  25. 25. Ma cosa è quindi l’esperienza?
  26. 26. Proviamo con un esercizio
  27. 27. che tipo di immagine vi viene in mente pensando ad una metropolitana? (italiana)
  28. 28. Questa
  29. 29. O QUESTA?
  30. 30. E PERCHé NON QUESTA?
  31. 31. L’esperienza nasce dal ricordo ripetuto che si consolida in un’unica’ immagine.
  32. 32. Perché l’esperienza è ANCORA PIU’ IMPORTANTE OGGI?
  33. 33. “Fixed” computing 1995 SOCIAL Internet of things / wearable ? 2000 2011 + MOBILITY DATI DATI DATI
  34. 34. PERSONE social graph OGGETTI OBJECTs graph INTERESSI interests graph NETWORK IP graph
  35. 35. Stiamo andando verso un Experience
 graph PERSONE social graph OGGETTI OBJECT graph INTERESSI interest graph NETWORK IP graph EXPERIENCE
  36. 36. Ma la tecnologia è un abilitatore , non la soluzione a tutti i mali del mondo
  37. 37. E per affrontare il mercarto, DOVETE PORVI LE DOMANDE GIUSTE
  38. 38. “Voglio questa tecnologia perché va di moda”
  39. 39. No, non c’è nulla di predefinito
  40. 40. “La tv, i blog, i social ed il mobile sono morti”
  41. 41. ì Nulla è morto. Cambia la modalità in cui le persone utilizzano la tecnologia
  42. 42. “Tutti sono su Mobile”
  43. 43. Si, ma non stanno cercando te
  44. 44. “La tecnologia risolve qualsiasi problema”
  45. 45. “Abbiamo messo il QR Code nella cripta per far scaricare l’app per la realtà aumentata” Si, ma se la utilizzi male, la tecnologia non serve a nulla
  46. 46. “Questa è fantascienza, chissà quando ci arriveremo”
  47. 47. Il 2015 è arrivato, la fantascienza non è più una scusa.
  48. 48. Le nuove esperienze devono esser progettate, non improvvisate, integrando processi, tecnologie e persone.
  49. 49. PROCESSI TECNOLOGIE PERSONE
  50. 50. PROCESSI TECNOLOGIE PERSONE DISEGNARE NUOVE MODALITA’ DI INTERAZIONE
  51. 51. PROCESSI TECNOLOGIE PERSONE UTILIZZARE I MEZZI IN FUNZIONE DEGLI OBIETTIVI
  52. 52. PROCESSI TECNOLOGIE PERSONE MISURARE E COSTRUIRE EMOZIONI SU MISURA
  53. 53. Vi faccio riflettere su una ultima cosa. 
 
 Cosa c’è di diverso in queste due immagini che seguono?
  54. 54. Il feedback.
  55. 55. Il vero cambiamento si manifesta quando le persone non si accorgono più di vivere una nuova esperienza.
  56. 56. Email: info@iquii.com Web: http://iquii.com Thank you. Fabio Lalli CEO IQUII @fabiolalli 335.410196 fabio.lalli@iquii.com

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