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From Mobile Revolution To eXperience Evolution #Wud15

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Il mobile ha generato uno shift culturale, un cambiamento epocale di atteggiamento e comportamento delle persone.

Il dispositivo è diventato di fatto una vera estensione del cervello, rivoluzionando completamente la vita delle persone.

Publié dans : Mobile
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From Mobile Revolution To eXperience Evolution #Wud15

  1. 1. From Mobile Revolution To eXperience Evolution Fabio Lalli - CEO IQUII - 28 Marzo 2015 Napoli
  2. 2. Fabio Lalli CEO IQUII Presidente e Fondatore Indigeni Digitali 
 Autore di “Geolocalizzazione e Mobile Marketing” e “Wearable” 
 Docente Università per Stranieri di Perugia, ilSole24ore, IULM, Digital Academia 
 Direttore tecnico / artistico TODI APPYDAYS Email: fabio.lalli@iquii.com Twitter: @fabiolalli
  3. 3. 2015, l’anno della Rivoluzione Mobile
  4. 4. 2000
  5. 5. 1990 2010
  6. 6. Una tecnologia senza precedenti nella storia dell’uomo. Più SIM cards attive che uomini sul pianeta. Maggiore adozione della penna e dello spazzolino da denti. Il 50% contenuti porno mondiali sono fruiti da mobile. Ma questa volta, è una rivoluzione vera.
  7. 7. E molti numeri incredibili.
  8. 8. https://twitter.com/GeorgeBray/status/50318850218131456 Tra il 2009 ed il 2011 Angry Birds è stato scaricato 300 milioni di volte generando una media di 200 milioni di minuti giocati al giorno. 200MM minuti = 380 Anni
  9. 9. Il mobile ha generato uno shift culturale, un cambiamento epocale di atteggiamento e comportamento delle persone. Il dispositivo è diventato di fatto una vera estensione del cervello, rivoluzionando completamente la vita delle persone.
  10. 10. Perchè?
  11. 11. Sempre, Ovunque1
  12. 12. 75% delle persone porta con se lo smartphone in bagno
  13. 13. 75% delle persone porta con se lo smartphone in bagno Senza nessuna differenza di sesso
  14. 14. C’è una applicazione per tutto.
  15. 15. E’ il primo device sempre connesso che le persone portano con se in ogni momento.
  16. 16. Digitale / Fisico2
  17. 17. Integrazione dell’esperienza digitale nella vita reale
  18. 18. Riconoscimento
  19. 19. mPayments
  20. 20. mCommerce
  21. 21. Realtà aumentata
  22. 22. iBeacon e prossimità
  23. 23. Store locator, offerte e coupon, info prodotti, comparazione prezzi
  24. 24. Scansione e acquisto
  25. 25. Il mobile permette alle persone di digitalizzare tutto. Compreso il mondo reale.
 E renderlo “aumentato”.
  26. 26. Immediatezza3
  27. 27. Integrazione dell’esperienza digitale nella vita reale TV Web Mobile 5s5m5h
  28. 28. “Voglio ascoltare un po’ di musica” 5s “Ho bisogno di un contatto” 5s
  29. 29. Il mobile permette alle persone di fruire di contenuti in modo immediato.
  30. 30. Semplicità4
  31. 31. Realtà aumentata
  32. 32. La semplificazione di utilizzo dei dispositivi mobile e delle applicazioni garantisce l’accesso a tutti.
  33. 33. Riduce i punti di frizione5
  34. 34. Servizi che hanno eliminato alcune frizioni
  35. 35. Il mobile alleggerisce e supera i limiti che impediscono agli utenti e ai consumatori di andare avanti. In ogni momento, ovunque.
  36. 36. Hub di sensori6
  37. 37. Il mobile è il cuore dell’ Internet of Things e del Wearable
  38. 38. Aggiungere sensori è come aggiungere nuovi poteri.
  39. 39. E con i super poteri siamo a buon punto.
  40. 40. Nuove esperienze7
  41. 41. Lady Gaga Singer-songwriter Born: March 28, 1986 City: New York, United States Full name: Stefani Joanne Angelina Height: 1.55 m Mike Red Singer- Born: March 28, 1976 City: Rome, Italy Full name: Michele Rossi Height: 1.72 m Data:22 ottobre 2018
 Orario:21:23 Meteo: Nuvoloso
 I TUOI DATI Battito cardiaco: regolare Batteria iPhone: 57% Batteria glass: 45% SOCIAL GRAPH Amici: 14 Presenti: 654 Persone conosciute: 15 persone REAL TIME 21.21: Fabrizio ha condiviso un video 21.20: Lady ha fatto amicizia con Mike 21.15: Mike ha condiviso una foto 21.10: Lady si è connessa 21.00: Fabrizio è a 150m da te Fabrizio Brown Singer- Born: March 28, 1974 City: Rome, Italy Full name: Michele Rossi Height: 1.72 m L’interazione si semplifica
  42. 42. Il contesto si attiva
  43. 43. Nuove forme di relazione
  44. 44. La Rivoluzione Mobile è già avvenuta.
  45. 45. Ora L’esperienza utente, evolve.
  46. 46. Pensate ad una metropolitana (italiana)
  47. 47. Questa
  48. 48. O QUESTA?
  49. 49. E PERCHé NON QUESTA?
  50. 50. L’esperienza di un utente nasce dal ricordo ripetuto che si consolida in un’unica’ immagine.
  51. 51. E cosa è l’esperienza oggi?
  52. 52. PERSONE social graph OGGETTI OBJECTs graph INTERESSI interests graph NETWORK IP graph E Una continua evoluzione di informazioni.
  53. 53. PERSONE social graph OGGETTI OBJECT graph INTERESSI interest graph NETWORK IP graph dati
 EXPERIENCE
 mobile
  54. 54. Le nuove esperienze sono progettate, integrando processi, tecnologie e persone.
  55. 55. PROCESSI TECNOLOGIE PERSONE
  56. 56. PROCESSI TECNOLOGIE PERSONE Disegnare nuove modalità di interazione e risolvere problemi
  57. 57. PROCESSI TECNOLOGIE PERSONE Integrare mondo fisico e virtuale in una unica esperienza
  58. 58. PROCESSI TECNOLOGIE PERSONE Costruire emozioni su misura e dare nuovi “poteri” agli utenti.
  59. 59. Vi faccio riflettere su una ultima cosa. 
 
 Cosa c’è di diverso in queste due immagini che seguono?
  60. 60. Il feedback.
  61. 61. Il vero cambiamento si manifesta quando le persone non si accorgono più di vivere una nuova esperienza.
  62. 62. Email: info@iquii.com Web: http://iquii.com Thank you. Fabio Lalli CEO IQUII @fabiolalli 335.410196 fabio.lalli@iquii.com

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