1. Soi TV is the 1st.
SOCIAL TV
NETWORK
FOR HISPANICS

2. And Social TV
equals 100%
Interactivity!

3. First
A VIDEO CLIP
so you get to
KNOW ME
a little BETTER

4. Let me tell you a big secret: HISPANICS
have an OPINION on just about ANYTHING.

5. Well then… let me tell you a SECOND SECRET…
they LOVE to SHARE their OPINIONS

6. FOR Latinos
OPINIONS
= Conversation
= Entertainment

7. OPITAINMENT:
Opinion + Entertainment
SOi TV is pioneering
Opitainment, a new concept of
TRANSFORMING the
OPINION of the latino audience
into ENTERTAINMENT, 7 days
a week.
SOi TV MONITORS the entire
process of the PUBLIC
OPINION EXPERIENCE from A
to Z. Checks & balances are in
place throughout the process
management of feedback from
the audience, we analyze,
interpret, generate screen
graphs and archive for future
use.

8. With OPITAINMENT
is more fun to watch
a program in Soi TV
THAN IN
TRADITIONAL TV

9. CONSUMER GENERATED
Content
TRADITIONAL
TV
Content

10. It’s more fun to watch a PROGRAM
in
Soi TV
Traditional TV

11. Social TV is not
ROCKET SCIENCE!
It’s already SUCCESFUL
in the US General Market!

13. Not
ROCKET
SCIENCE!

14. Soi TV is about
CONNECTED
HISPANICS
TV TARGET Digital
Audience CONNECTED Audience
REACH HISPANICS ENGAGEMENT

15. A new & emerging target:
CONNECTED
HISPANICS
89%
And that’s
of Hispanics

16. They comment, They view us
Share, and post videos!
and like us!
They visit our
They tweet, site and
Register!
retweet, reply
and follow!
Latinos are more
CONNECTED
than any other group!

17. The target
CONNECTED HISPANICS
is alive and Kicking!

18. Over-index GM in Social Use Over-index GM in MobileUse

19. Audience Survey: CONNECTED HISPANICS
TV TARGET Digital
Audience Connected Audience
Reach Hispanics Engagement
Latinos between 18-40
That want to express
themselves, have a
presence, show his/her
personality, value, talent,
strength & opinion.
* 954 people Survey May 2012

20. Tremendous Growth
IN SOCIAL MEDIA in just 4 months
March April May June
March April May June
March April May June March April May June

21. Who
AM I?

22. Today we reach 66% of
HISPANIC HOUSEHOLDS
Broadcast .3 next to Telemundo

23. Aggressively seeking
PAY TV DISTRIBUTION
DIRECTV and Comcast end of 2012

24. 27% of SPANISH-DOMINANT HISPANIC
HH’S have Digital Broadcast Television
• Americans relying exclusively on over-the-air (OTA)
TV broadcasting increased from 42 million a year
ago to almost 46 million in 2011.
• 15% of all U.S. HH’s rely solely on over-the-air
signals to watch TV programming up from 14% in
the past 3 years.
• 4% of TV households, eliminated pay TV service at
some point in the past .
• 25% of Hispanic homes are broadcast-only.
– 27% in Spanish dominant homes

25. We have a great
TEAM
Julian Isaac Camilo Bernal Rogelio Jaua Pablo Mendoza Cesar Prato Jacqueline Makhoul Luisiana Ríos
CEO SVP Distribution CCO B2C CMO B2B CMO Programming & News & Commentary
Acquisitions Director Director
WE ARE TV Network Management TV Start Ups
Strategic Planning TV Network Distribution
SEASONED TV Original Productions Digital Marketing
ENTERTAINMENT Brand Solutions Multi-National Content Syndication
Business Development Award winning Journalism
EXPERTS

27. Strong
PROGRAMMING STRUCTURE
PROGRAMMING PER DAY
16 HOURS of SOI
Programming per day
Original Production:
3:10 HOURS
Premiere Programming:
8:10 HOURS

28. 4 daily hours
ORIGINAL PROGRAMMING

29. El OPINIARIO is just like a
Newscast, but
ABOUT OPINIONS
We present an in-depth report
AND THE ANCHORS DEBATE IT ON AIR
The Audience takes sides, express
their OPINION
AND WE SHOW THE RESULTS.

30. GUAREVER TUDEI
Invites every celebrity that
comes to MIAMI and believe us
there’s
A LOT OF THEM.
TWITTER and FACEBOOK
EXPLODE
Every night!

31. OPITAINMENT
SEGMENTS
2 minutes, TWICE per hour
throughout all our programming.
They are
THE SPINAL CHORD
OF OUR INTERACTIVITY
SURVEYS,
CONTESTS
& GAMES!

32. TV STATION START UP Reality Show
Watch every fight, every problem and all the secrets of these
executives, technicians and talents building Soi TV!
CASTINGS, BACKSTAGE & C-level MEETINGS!

33. GREAT TELENOVELAS!!
NOVELAS IN STOCK 2012
16 NOVELAS IN STOCK

34. GREAT TELENOVELAS!!
NOVELAS IN STOCK 2012
16 NOVELAS IN STOCK

35. GREAT TELENOVELAS!!
NOVELAS IN STOCK 2013
16 NOVELAS IN STOCK

36. GREAT TELE SERIES!!
4 SERIES IN STOCK
SERIES IN STOCK 2012-2013

37. GREAT DOCUDRAMAS!!
8 DOCUDRAMAS IN STOCK
DRAMAS IN STOCK 2012-2013

38. GREAT PROGRAMS!!
REALITY, SPORTS AND TALKSHOWS IN
I have great things
STOCK 2012-2013
TALK SHOW + REALITIES+SPORTS

39. STRATEGIC ALLIANCIES!!
CONTENT PROVIDERS
MEXICAN US HISPANIC BRAZILIAN Colombian ARGENTINIAN
Content Provider Content Provider Content Provider Content Provider Content Provider
and Producer and Producer and Producer and Producer
ARGENTINIAN PERUVIAN CHILEAN HISPANIC WEB
Content Provider Content Provider Content Provider Opinion Platform Platform for Polls
and Producer and Producer

40. With Soi TV you CAN
GET RID OF the 30”
spot
STRAIGHT JACKET
imposed by
Traditional TV!

41. BRAND & CONSUMER GENERATED
Content
TRADITIONAL
TV
Spot

42. MULTIPLE INTERACTIVITY
Levels
Brand
Social Media Growth Followers
Demo/Psico Who they are
Public Opinion What they say
Basic
Traditional TV
Audience

43. 360˚ MARKETING Cycle 3. You Contribute
2. You Join
4. You Share 1. You Watch
6. You Love
5. You Recommend

44. MULTIPLE INTERACTIVITY
Levels
2nd Screen
Phase 4 Applications
Screen Interactivity Layer
Phase 3
TV Program Interactivity
Phase 2 (Original Production)
Live Opitainment Segments
Phase 1 (National and Local)

45. 3 Basic SOCIAL TV buys…
1. Live Opitainment Segments
(Polls, e-coupons, games, trivia)
2. Social Media Novela Screen Inserts
3. Interactive Product Integration
in original programming

46. STORE DIGITAL
Traffic coupons
Accountabilty
driven progams… Targeted
SAMPLING
SURVEYS
More than just an audience
WE DELIVER MARKETING
RESULTS

47. In Soi TV our
AUDIENCE
becomes your
BRAND
FOLLOWERS!