Here I exercise the concept and definition of Digital DNA, showing by example cases of analog vs digital companies.
I also describe the 5 elements that make-up a Digital DNA.
Characteristics of professional in professional ethics
São Paulo & London Digital DNA Concept & Definition
1. São Paulo & London
May 2015
Fabricio Dore
Digital
DNAConcept & Definiton
2. 10% of the
world’s photos
were taken in the
last 45 days.
Source: Future of the Latam Banking Experience, Brett King, 2014.
3. 79 million #selfie
on Instagram.
(Even the Pope).
Source: http://www.wired.com/2014/02/explore-world-selfies-new-data-visualization-tool/ (2014)
4. 76% of all mobile
phones in Brazil
are smartphones.
Source: IDC (2014)
5. 58% of CEOs still
think Digital is a
major challenge.
Fonte: http://www.forbes.com/sites/gilpress/2015/02/27/new-pwc-survey-ceos-embrace-digital-transformation/ (2015)
35. “The grocery retailers are feeling the
heat from British consumers switching
from a weekly shop in a supermarket to
smaller shopping trips across
supermarkets, convenience stores and
online.”
Source: http://www.telegraph.co.uk/finance/newsbysector/epic/sbry/11585124/Sainsburys-falls-to-first-loss-for-a-decade.html
36. Natura, Abril, Itaú, Folha de São
Paulo, NYT, New Jersey Transit,
BMW, Novartis, Bayer CropScience,
Broadway, Walmart, Staples…
Companies facing the challenge.
44. 44
Characteristics of a digital company.
Technology as the foundation of
UX and Business, Customer-
centered, Real Time, Transparent,
Desintermediation, Marketplace,
Remove Friction, Rethink the Entire
Experience, Mobile First.
53. “Research shows that every time the size of a city doubles,
innovation or productivity per resident increases by 15 percent. But
when companies get bigger, innovation or productivity per employee
generally goes down.
So we're trying to figure out how to structure Zappos more like a
city, and less like a bureaucratic corporation. In a city, people and
businesses are self-organizing. We're trying to do the same thing by
switching from a normal hierarchical structure to a system called
Holacracy, which enables employees to act more like entrepreneurs
and self-direct their work instead of reporting to a manager who
tells them what to do.”
– Tony Hsieh, CEO da Zappos
Fonte: http://www.zapposinsights.com/about/holacracy
Holacracy
54. Lean Startup (as team building)
“Within companies the power has
shifted as well. Individuals and
small teams can have a massive
impact.”
- Eric Schmidt, ex-CEO Google
56. “They are intellectually versatile,
typically combining technical depth
with business savvy and creative
flair.”
How Google Works: Smart Creatives.
70. Millennials are questioning the role
of banks.
71%
Prefer to go to
the dentist
instead of their
banks.
33%
Believe they
don’t need a
bank for
anything.
73%
Would prefer to
bank with
Google,
Amazon, etc.
Source: http://www.millennialdisruptionindex.com/ (2014)
71. Customers are already digital.
Source: Itaú (2014)
74 70
62 58 57
47
42
26 30
38 42 43
53
58
2008 2009 2010 2011 2012 2013 2014
% of Volume of Transactions at Itaú Unibanco (2008-2014):
Canais Tradicionais (TCX, ATM, Telefone) Canais Remotos (Internet e Mobile)
Where were you this
day?
72. Customers know what to use social
media for.
120%
Source: Itaú (2014)
Increase in
customer service
via social media.
73. 2011-2015
Head of Digital Innovation
24-37 dedicated team.
+15 projects in tandem encompassing
from strategy to delivery.