This is a product idea deck with basic description of how can whats app can be utilized for businesses with this basic app being developed. This was never developed, you can go ahead copy or critic.

1. Always On Customer! WHATS UP!

2. BOND WITH YOUR CUSTOMERS WHERE THEY ARE SPENDING
MOST OF THEIR TIME
Whats UP! allows businesses to connect with their customers on Whats app via an easy and convenient way.
It would let you connect with your customers and convert their basic queries into an opportunity to bond
with your business and convert CRM into ROI, specially on a platform where they spend most of their time.
STEPS
Signup
Easy signup process by defining the
number of users and the
functionality you would require
Integrate
Activate your account by plugging in your
number to the system and sharing it across
your digital assets and communication for
your customers to know
Activate
Setup your automated
queries and start
boding with your
customers
The functionalities offered by WhatsUp!
AUTOMATE YOUR INTERACTION
MANAGE CUSTOMER LOAD
GET EXTENSIVE REPORTING
PUSH SEGMENTED COMMUNICATION

3. AUTOMATE YOUR
INTERACTION
Develop a loop of predefined answers to questions that you think your customers
usually ask and create a self-service system integrated with your account. This
would lower the load of customers on your Customer Representative and make
them work with specific queries and able to give them more attention.
HOW DOES THIS WORK:
Keep specific keywords assigned to trigger
answers. MINE AND SEGMENT
Susan
What would be the
average delivery time for
any order?
Customer Service
Our average delivery time
is 3 – 5 business days.
Get hold of your customers details and
the queries they have asked along with
segmenting them for future
correspondence.
For instance if people have asked about a
specific product and that product is
available in inventory, you can send them
a message telling them about the
product.

4. MANAGE CUSTOMER
LOAD
Assign the right number of Customers to one Representative to give appropriate
attention and satisfy the queries.
Redirect Customers to Representative with no or less leads on their dashboard.
HOW DOES THIS WORK:
Define a threshold for single customer
representative in order to handle maximum
customer queries
Automatically reassign queries to available
Representative

5. GET EXTENSIVE
REPORTING
Track where the gaps are and what are people more interested in and pivot your
business offerings by aligning yourself to your Customers’ needs. Define different
metrics for success on Consumer Bonding and assign goals to internal team
HOW DOES THIS WORK:
All interactions are archived and timed for you to
get insights for your business
Key metrics include:
Average Response Time
Frequently Asked Questions
Average length of the session
Number of customer interaction
Extracting periodic reports by setting specific key performance indicators to keep the team
focused on performance.

6. PUSH SEGMENTED
COMMUNICATION
As business it’s key to keep connection with those who are customers or prospects.
With WhatsUp you would be able to mine data of your customers into different
segments i.e. interest based derived from their questions and send them details
later if there is anything of their interest is available.
HOW DOES THIS WORK:
Information shared with your system i.e. their
phone number/Whatsapp id would be stored on
your system and later you can send a push
notification to specific segments.
SEGMENTATION
Interest: Product; Shiny Pants Interest: Delivery; Single Day Delivery