The Hard Truths About Seeking Outside Investment. If you are going to build a company with outside capital, one of the most critical decisions you will make is who will be your investor.
While there are numerous arguments for why you should and shouldn’t raise capital for your business—that’s a topic for a different time—irrespective of the path, every entrepreneur should know some fundamental realities of funding structure before accepting any funding whatsoever.
Funding can actually kill your venture, especially when there is a major disconnect between you and your investor. The disconnect can occur in three major categories.