The family candy crush on prepaid: Will your bank be a player in the saga?
1. The family candy crush
on prepaid: Will your
bank be a player in the
saga?
Bill Dwight
Founder & Chief Dad
@FamZoo
#ABAMKTG
2013 ABA Marketing Conference
2. Ever take a kid to a candy shop?
● "It's on me."
● "It's on you."
● In between?
6. The problem
Kids are
growing up
with poor
financial
habits in a
challenging
economic
world filled
with insanely
busy parents.
7. The gap we fill
● Piggy Bank
● School Programs
● Games
● Hand Over Cash/Cards On Demand
● Child Savings Accounts
● Teen Prepaid Cards
● Subaccounts
● Traditional Checking, Savings, Credit Card
GAP
14. The trend FamZoo pioneered
"In life, there are often multiple shared
accounts and managing these from a single
portal is a real world need."
--Nick Holland, Javelin Research, Finovate Fall 2013 Recap
15. Put your own wrapper on the outside
Showcase your brand.
16. Put your own treats on the inside
Target your
offers and
content.
17. Bundle with other goodies
Part of the Transcard Premier Select Suite
http://www.premierpaymentcards.com/
18. Will you be a part
of that first candy
store purchase?
Get in the game.