View our presentation from our March 2017 Ask An Expert event featuring Rob Marlbrough, Technology Director at Fandom Marketing and Christopher Hartig, Sr. Digital Marketing Manager at Bumble Bee Seafoods®. Learn how businesses are using WooCommerce to grow their eCommerce sector.

1. Christopher Hartig
Co-founder and Technology Director at
Fandom Marketing. He has over 15 years of
experience building dynamic eCommerce
solutions in WordPress.
©2017 Fandom Marketing, Inc.
Senior Digital Marketing Manager for
Bumble Bee Seafoods and featured panel
guest. Chris has over 14 years of experience
in the CPG industry, with an emphasis on
health and wellness brand management.
Rob Marlbrough
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Ask an expert
Enterprise WordPress & Product Catalogs

2. eCommerce Platforms
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3. WooCommerce vs Others
¨ WooCommerce Stats
¤ 03/2016 =1.02M websites using WooCommerce
03/2017= 1.95M
n 89% Increase in 1 Year
¤ Used by 41% of all
Ecommerce sites!
¨ Magento 5%
¨ Shopify 5%
#FMexpertSource: https://trends.builtwith.com/shop

4. WooCommerce Capabilities
¨ Product catalogs, i.e. artist portfolios
n shopping not required
¨ Selling digital content
¤ eBooks, music files, videos, stock
photography
¨ Sell monthly subscriptions/memberships
¨ Use coupons for promotions and specials
¨ Unlimited integration possibilities (CRM,
email, accounting, etc.)
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5. CASE STUDY
Enterprise eCommerce With
WordPress
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6. Amazon Webstore à Hosted
eCommerce
Problem: Amazon web store shutting down
¨ Shopify: official Amazon migration partner
¨ Was using WooCommerce for product
catalogs (shopping cart disabled)
¨ Considerations:
¤ Fulfillment challenges
¤ Payment Processing challenges
¤ Refund process challenges
¤ How to best handle shipping
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7. Solution: WooCommerce
¨ Add Cart and Checkout
functions
¤ PCI compliance concerns, work
with IT
¤ In stock, vs out of stock > links to
store locator
¤ No separate website for
eCommerce and product catalog:
store.bumblebee.com is gone,
www.bumblebee.com is it.
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8. BumbleBee.com Product Catalogs (shopping cart disabled)

9. #FMexpert
BumbleBee.com Shopping Cart (enabled on products available online)

10. #FMexpert
BumbleBee.com Customized Checkout

11. Post Launch Marketing Impact
¨ Smallest channel in terms of sales, but fastest
channel in terms of growth
¨ Streamlined checkout process
¨ All activity remains within bumblebee.com
¨ Greater control over brand experience
¨ Ability to build simpler, more effective
promotions
¨ First time, testing coupons (sign up for Bee
Squad loyalty program)
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12. Scoping your project &
hiring the right developer
¨ WordPress website
¨ Payment Gateways
¨ Shipping and Tax Needs
¨ Strong eCommerce Experience
¨ WooCommerce skills
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