2. @MELONIE
Social Network Ad Spending
$23.68 billion Worldwide
•33.5% increase from 2014 worldwide
•US & China leading 50% worldwide market
•16% of all digital ad spending by 2017
•$9.59 billion US 2015
•Spend $50 per user in 2015
•Facebook advertising consists of 64%
market, Twitter 8.8%, LinkedIn 3.8%
Source: emarketer.com “Social Network Ad Spending Hit 23.68 Billion Worldwide”
7. @MELONIE
Now, anyone can advertise on
Instagram.
•Direct response ads with linking
•Available for all business, big and small
•Self-service interface
•Create and Buy with Facebook Ads
8. @MELONIE
100% INSTAGRAM
100% SNAPCHAT
87% FACEBOOK
80% TWITTER
50% LINKEDIN
50% YOUTUBE
Social media is mobile first.
Advertising, content & landing
pages must be made for MOBILE.
11. @MELONIE
The benefits of not boosting your
Facebook post.
Boosting A Post
•Optimizes for
engagement
•Default CPE
•CPC = clicks anywhere
on the ad
•Link clicks generally
more expensive
•To fans and friends in
geographies
Web Link Ad
•Optimizes for link
clicks
•Default CPC = link
•Highly targeted
•More efficient
spend for traffic
•Higher CTR
12. @MELONIE
Top 3 Ways To Target Customers
Interests
Email List
Website Visitors
18. Content VS. Products
Running Guides $0.26 CPC link | 2.75% ad CTR | 2.43% link CTR | 385 link clicks
Running Shoes $0.33 CPC link | 2.26% ad CTR | 1.85% link CTR | 305 link clicks
19. @MELONIE
ROI Checklist
Use the right type of ad
Have a content strategy
Don’t forget the CTA
Use Google Analytics parameters (tags)
Set Google Analytics Goals
Identify Google Analytics events
Track shopping cart revenue
Twitter & Facebook ad pixel