Mobilepdf
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Presentation for KJLH Digital Marketing in a Multicultural World
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Mobilepdf
- 1. Mobile Marketing Overview
- 2. Faran Thomason Video Game and Consumer products industry veteran Nintendo, Atari, MGA Manufacturing, Business Development Social Mobile Development
- 3. Mobile Device Market Size 5.1 Billion people own a mobile phone! Over 90% of these phones are in arms reach Smartphone dominate platform(but there are still billions of “dumbphones”) Smartphone sales exceed PC sales Tablets on the rise
- 4. Hardware Wars It’s mainly a 2 horse race Android vs iOS Android is fragmented(over 400 different devices) iOS has the money
- 5. Fun Facts Mobile Marketing will provide around 12% of global advertising by 2016 and will grow to almost $30 billion People spend 2.7 hours a day on mobile devices Activities include web, games, video & Apps!
- 6. Who is your customer Who are they? Where do they consume? + How do they engage? When do they engage?
- 8. Too Many Choices! Over 2000 ad networks and platforms... Not to mention affiliates! Ad Mob, Mojiva, Jumptap, iMobi Tracking via hasoffers
- 10. Apps Leverage Hardware Apps have higher engagement Sponsor Apps for branding At Mercy of Apple/App Store Competition! Crackdown on UDID & incentives
- 11. Make your own App Appmaker Odesk/Elance
- 12. HTML 5 No need to submit to platform owner Cross platform Discovery from search Not a mature platform Varied payment infrastructure No GPS or phone feature access hybrid/ app store shell
- 13. Local 61% of local mobile search results in a phone call 89% of customers search before making a purchase 9 out 10 mobile searches lead to action Mobile coupons have 10x the redemption rate 84% of small business has seen an increase from mobile marketing
- 14. Video 200 Million views of video on mobile Keep ads short (15 seconds) Keep small due to bandwith issues
- 15. The Future 86% use mobile device while watching TV, 2nd Screen Apps compliment viewing experience Real world rewards for clicking on ads(Kiip) Gamification incorporating game elements into real life
- 16. Wrap Up Wild West Lots of change and lots of opportunity Take stats w/ grain of salt Test, track & find what works for you... Have fun!
- 17. Thank You Faran Thomason Farant@aol.com