Ant theory right quality vf
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Today, videos have become an essential medium of engagement throughout the Customer Lifecycle. At Ant Theory, we believe in providing our Clients with The Right Mix of videos required for Advertisement and Content Marketing. We excel in producing The Right Quality Videos optimized for each platform. We specialize in creating stories that connect with your target segment and strikes the right cord (emotional, influential, utility or need).
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Ant theory right quality vf
- 1. anttheory.in
- 2. the time an ad has to grab the attention of a mobile viewer anttheory.in
- 3. the time taken by the viewer to decide to skip or keep watching a youtube video anttheory.in
- 4. Hi there! Ant Theory specializes in Video Content Creation that is in sync with your Marketing Strategy. We are a startup focusing on full spectrum of videos required for a company's digital presence. We engage with you to understand your business needs and market, to integrate videos as a part of your marketing strategy. anttheory.in
- 5. 400M 650M 2018 By 2020 India has the 2nd highest number of global internet users non-metros growing faster than metros, and video is changing consumer behavior 500M Video Audience By 2020 anttheory.in
- 6. YouTube and Instagram have seen the most growth in time spent on it YouTube 22% - 27% 13% - 19%Instagram Facebook WhatsApp WeChat Facebook Messenger Twitter Snapchat Pinterest Twitch 32% 0% 20182017 anttheory.in
- 7. 400% Are you missing out? YouTube in India increase in YouTube consumption on mobile devices, 60% from outside top 6 metros 90% of online viewers take action after watching an ad on YouTube 80% of people say they discover new products on YouTube 60% thinks highly of a brand that provides online content about the product / services Mary Meeker’s Internet Trends 2019 anttheory.in
- 8. Higher Search Ranking 135% greater organic reach for videos on Facebook rather than photo posts 72% of people would share a branded video with their friends if it was entertaining 95% retention when they watch it on video rather than reading (10%) 49% faster growth for companies that use video marketing than those who don’t Increasing the amount of time a user spends on your website impacts the website’s appearance in search results PRO TIP: Mary Meeker’s Internet Trends 2019 Worldwide Video Platforms anttheory.in
- 9. The marketing hourglass is made possible by the interactive capability provided by digital media. The quality / creativity of the content exponentially increases user engagement and has the potential to be amplified by the user effectively bringing down advertisement expenditure. The Hourglass anttheory.in
- 10. The hourglass model caters to the entire customer lifecycle from awareness to evangelism. Awareness / Introduction Industry Insight Informative Branding Trending Videos Web Series How to Videos FAQs Onboarding Ocassion Specific Stories - Short Format Web Series Interest & Consideration Reviews / Customer Testimonials Offers Product Launches Product Information Web Series Utility Ads Segment Specific Explainer Videos Web Series Features Product Launches Offer Launches Emotional Connect / Feel Good Web Series Message From The Founders Success Story Branding Web Series Intend & Lead / acquisition Engagement Retargeting Loyalty / Referrals Lorem ipsum anttheory.in TheRightMix?
- 11. Video Theory Right Quality Videos Enhanced Social Media Engagement Engage Users Higher Lead Conversions Increased Transactions anttheory.in
- 12. Would you risk it? 70% of a campaign’s performance will depend on its creativity 77% reduction in the average time spent viewing video, when the quality is compromised 85% of respondents said that they expect TV-like quality experience for every video they see on the internet. 60% consumers will develop a negative perception of your brand & won’t engage if you publish a poor quality video It is essential that the sound quality is of the highest possible standard. Audiences notice poor sound. Once aware of sound quality, a viewer will stop listening to the message. PRO TIP: Worldwide Studies & Surveys Mark McMaster - Product Strategy Lead, YouTube Verizon Digital Media Services (VDMS) Survey Verizon Digital Media Services (VDMS) Survey Brightcove anttheory.in
- 13. The Right Quality? Branding, Occasion, Industry Insight, Emotional Connect, Web Series Utility Ads, Segment Specific, Explainer Videos, Informative Offers, Product Launches How To, Onboarding, FAQS, Tutorial, Reviews / Customer Testimonials Live Videos, Behind the Scenes, Q&A Invest More Invest Less anttheory.in
- 14. What is your marketing goal for this campaign? What kind of videos are best suitable for your product/brand? What’s your target segment? What kind of videos engage with your target best? What is more important for your target segment – Information, Utility or Emotional connect? What are the KPIs for that marketing goal? How will you optimize for engagement? Ask yourself... anttheory.in
- 15. Our Process Meet Our Strategy Team AnalyseGet Personalised Video Strategy Review, Collaborate and Order Get Video(s) and Release anttheory.in
- 16. https://www.youtube.com/watch?v=zgopGE05otU&t=3sDhanteras – Branding/Emotions Utility Adhttps://www.youtube.com/watch?v=IXz1Isv7HGo Explainer Videohttps://www.youtube.com/watch?v=TbPf0TwKvUQ&t=2s Karwa Chauth – Emotional Connecthttps://www.youtube.com/watch?v=KKa49cHzkPs Utility Adhttps://www.youtube.com/watch?v=IXz1Isv7HGo Utility Adhttps://www.youtube.com/watch?v=IXz1Isv7HGo Our Work- KhataBook https://www. youtube.com /watch?v =zgopGE05o tU&t=3s https://www.youtube.com/ watch?v=IXz1Isv7HGo https://www. youtube.com/ watch?v=IXz 1Isv7HGo https://www.youtube.com/ watch?v=TbPf0Tw KvUQ&t=2s https://www. youtube.com/ watch?v=TbPf0Tw KvUQ&t=2s https://www.youtube. com/watch?v=KKa49 cHzkPs https://www.youtube. com/watch?v=IXz1I sv7HGo https://www.youtube. com/watch?v=IXz1I sv7HGo https://www.youtube. com/watch?v=IXz1Is v7HGo https://www.youtube. com/watch?v=IXz1Is v7HGo anttheory.in
- 18. anttheory.in Co-Founder Md. Farhan Khan Our Team MBA, IE Business School B.Tech, Electronics Politically Curious, Sport Nut, Strategist Jackson Garg Co-Founder M.Sc (Economics), IIT Kanpur Movie Buff, Creative Soul Director
- 19. anttheory.in Thank You Get in touch: +91 80970 97007, +91 95758 16161 contact@anttheory.in