1. Multi-channel
Campaigns
Ways your brand can help you raise more
money and awareness
August 4, 2011!
Click to Farra Trompeter
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3. • Farra Trompeter
• Vice President
• @farra
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4. Reasons Nonprofits Communicate
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6. Brandraising®
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7. Online Engagement Priorities
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8. But why care about all of this?
• Overall giving declining, but online still growing
• Average gift size still bigger, but dropping
• Biggest giving still around disasters, December
• More orgs asking donors to recruit support
online, give via social media
• Gifts above $1,000 are increasing
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9. Anatomy of a campaign
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10. A campaign connects a series of
communications with…
• A problem
• A solution
• A goal
• A timeline
• An action your audience can take
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19. 10 ways you can make your
campaigns stronger
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20. 1. Find the biggest news in your space
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21. 2. Connect it to your organization’s
short-term goals
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22. 3. Find the specific problem this
opportunity can help you solve
• RAND study shows kids of deployed parents
need support more urgently than ever
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23. 4. Find a solution that’s achievable
within your timeline
• Help fund Operation Purple next year
• Build a wall of honor the kids can see at the
camps
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24. 5. Find a way your audience can be
part of the solution
• Make a gift
• Post your picture to our wall of honor
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25. 6. Select the right channels to reach
your audiences
© photo by flicker beautyredefined
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26. 7. Reflect your organization’s tone &
style
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27. 8. Set a calendar of messages and
promotions
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28. 9. Report back to your audience about
impact
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29. 10. Analyze the results to inform the
next campaign
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30. 10 ways you can make your campaign
stronger
1. Find the biggest news in your space
2. Connect it to your organization’s short-term
goals
3. Find the specific problem this opportunity can
help you solve
4. Find a solution that’s achievable within your
timeline
5. Find a way your audience can be part of the
solution
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31. 10 ways you can make your campaign
stronger
6. Select the right channels to reach your
audiences
7. Reflect your organization’s tone and style
8. Set a calendar of messages and promotions
9. Report back to your audience on impact
10. Analyze the results to inform the next
campaign
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32. Contact Us
www.bigducknyc.com
http://feeds.feedburner.com/TheDuckCall
www.facebook.com/bigduck
http://twitter.com/bigduck
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33. Contact Us
farra@bigducknyc.com
twitter.com/farra
linkedin.com/in/farra
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34. Resources
• bigducknyc.com/brandraising/scorecard
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35. Resources
• Brandraising: How Nonprofits Raise Visibility and Money
Through Smart Communications, Sarah Durham
www.amazon.com
• www.bigducknyc.com
• www.bigducknyc.com/blog
• Your Orgs Personality Through Social Media
• The Direct Response Fundraising Flywheel
• One Simple Tip
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36. Questions?
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37. Thanks!
© Jeremy Crow
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