Using Social Media to Engage Professional Alumni
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Using social media to engage alumni. The document discusses how universities can use social media like Facebook, Twitter, and online groups to connect with alumni. It provides examples of how universities currently use social media, including helping alumni find jobs and connect with each other, training alumni to use social media, meeting alumni where they are online, and promoting alumni networks. The document emphasizes starting by listening to what alumni are saying online, choosing the right tools, creating a social media policy, and managing social media engagement as it requires an ongoing time commitment.
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Using Social Media to Engage Professional Alumni
- 1. Using social media to engage alumni 9th Annual Fogarty International Administrators Meeting October 22, 2010 www.bigducknyc.com Farra Trompeter @farra * farra@bigducknyc.com
- 4. It’s about reaching and connecting people
- 5. traditional media social media Encyclopedia Wikipedia Brittanica New York Times TechCrunch Print newsletter eNewsletter, Twitter, Facebook
- 7. Why should we use social media?
- 8. Maybe you shouldn’t… Social media is not… • Free • An opportunity to control your message • An opportunity to tell everyone what you think • Inherently appealing and cool to millenials • An alternative to clear messaging/mission
- 9. That said… Social media is… • Pretty low cost • Growing by leaps and bounds, nationally and internationally • An opportunity for conversation • A great way to reach certain audiences • A complement to the messages you’re sharing through other channels
- 10. Average social network user = 37 Feb 2010 http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
- 13. How do people participate? http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html
- 14. Ways universities use social media to engage alumni • Helping alumni find jobs and connect • Training alumni to use social media • Meeting alumni where they’re at • Providing tools to spread information • Sparking alumni-generated content • Promoting alumni networks • Mobile reunions Source: Mashable http://mashable.com/2009/07/23/alumni-social-media/
- 27. Great! So now what do I do?
- 29. Start by listening © robertcarlsen
- 30. Listening Online Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools • Your name and people connected to your organization • Your institution’s name • Program or event names • Peer/competitor names and program/event names • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings Source: Beth’s Blog, Beth Kanter
- 32. Dive in and learn the lingo • Encourage top-level staff to join Facebook, Twitter, etc. • http://www.webdoctus.com/2010/01/complete-guide-to-twitter- etiquette/ • http://www.pcworld.com/article/169120/ facebook_etiquette_10_rules_for_better_socializing.html
- 33. Find out where your Fellows are online. Jeffrey Beall
- 34. Send a survey or questionnaire
- 35. Select the right tools based on goals and audience. © BoomeraATV
- 48. Key features of Facebook Groups • Create a group and add users to it without opt-in • Automatic notifications • Email address to post to the group on the fly • Group chat • Collaboration on documents • Discussions & link-sharing • Can be open, closed, or secret
- 50. Other social media options • www.teamlab.com • Yahoo groups: http://groups.yahoo.com/ • www.elgg.com • Google groups: • www.mixxt.net http://groups.google.com/ • http://grou.ps • www.rrripple.com • www.wiserearth.org/article/ • Grouply.com WiserEarthGroups • www.bigtent.com • Schoolology • www.edmodo.com • Saywire • www.zonkk.com • Moodle.com • www.groupsites.com
- 51. Create a social media policy • Scan sample policies from other orgs • http://socialmediagovernance.com/policies.php • Agree on contents • Write them in a way that addresses concerns, but feels friendly and easy to follow • Try http://socialmedia.policytool.net/ • Rollout through staff trainings/meetings • Update 2x/year
- 52. Consider the resources you have available. Photograph: Peter Dazeley/Getty Images
- 53. http://beth.typepad.com/beths_blog/2010/02/reflections-social-media-and-ngo-workshop-in- india.html
- 54. Managing a community takes time
- 55. In sum… • Social media ≈ conversation • Social media usage is growing • Look before you tweet! Listen and plan before diving in • Choose the tools that are right for you, and be flexible and open
- 56. Resources
- 57. Resources • NTEN: We Are Media http://www.wearemedia.org • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: Social Media and NGO/CSR Workshop in India http://bit.ly/aHcpbV • Frog Loop: Build Your Own Listening Dashboard http://bit.ly/3JIwZ • Using Social Media To Meet Nonprofit Goals http://www.idealware.org/sm_survey/download.php • Nonprofit Social Media Benchmark Study http://www.e-benchmarksstudy.com/socialmedia/
- 58. Let’s stay in touch bigducknyc.com/blog bigducknyc.com/blog/?author=6 linkedin.com/in/farra facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra slideshare.net/farra farra@bigducknyc.com
- 60. Want a copy of these slides? http://slideshare.net/farra © supercutekittens.blogspot.com