1. A look at the Digital Future of Global Retail
The future of digital marketing is bright. The retail brand’s consumer has
evolved with the advent of new technology and channels, and these channels
demand a new type of marketer. With more marketing metrics and tactics than
ever before, modern marketers must look at the current trends to prepare their
strategies for the future.
Fortunately, there’s an alternative digital future taking shape that I call Integral
Reality, which combines the best of the digital and analog worlds. Integral
Reality intertwines the wonders of the digital within the physicality of real
things. These examples make up a radically different vision of the future than a
Rift-like virtual reality, which will take us down the path of living within a sealed
screen entirely cut off from the physical world.
Purchase Journey’s Evolution
In the future the retail customers purchase journey will likely put more stock in
online reviews & Social recommendations. Just take a look at the current state of
the customer lifestyle to get an idea of how the purchase process id trending.
CONSIDERATION:
18% of consumers report being influenced by an online ad in the past 12
months.
EVALUATION:
90% of consumers say they trust online recommendations for products.
PURCHASE:
Ecommerce sales are growing rapidly and topped $1 trillion for the first time in
2012.
ENJOYMENT:

2. Sales process no longer end of purchase. Consumers now evaluate and bond with
purchases.
ADVOCATING:
Ecommerce customers have created over 500,000 product reviews on Amazon.