Our coffee shop, Caféclick, aims to provide quality food, drinks and service at reasonable prices in a friendly environment. Caféclick will offer a variety of coffee drinks, teas, smoothies and baked goods. It will be located in New Gulghast Colony Chungi No. 6 in Multan, Pakistan. Caféclick recognizes the need for a strategic plan to ensure profitability as a start-up business focusing on the coffee market. The plan addresses the company's mission and vision, products, market strategy, positioning, costs and supporting documents.

2. Small Business
Plan
Presented to: prof. Ali Asad
Presented by: Fatima Rani
Daud Jilani
Jasra Javed
Usman Altaf
Junaid Amir
Zeeshan Sabir

3. Topic:
Business
plan for
Coffee Shop

4. Content of business plan:• Executive Summary
• Logo + eco friendly environment
• Situational Analysis
• Products
• Market Strategy
• Positioning
• Physical + skill training
• Supporting Documents/Sources

5. Executive summary:
• Our mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality
food, drinks, and service at a reasonable price.
• Our caféclick will offer a variety of choices to the
customers. Cappuccinos, lattes, espressos,
smoothies, regular coffee, soft drinks, and tea of all
sorts will be available.
• The caféclick will also serve deli-style breakfast
sandwiches with the freshest ingredients, muffins,
croissants, cinnamon rolls, coffee cake, and other
tasty treats.

6. LOGO OF OUR COFFEE SHOP
“express your feeling beyond your dream”

7. ECO Friendly Environment
of caféclick

8. Location:
• New Gulghast Colony Chungi no:6 Multan
Pakistan

9. • Usman khan

10. Situational Analysis
• caféclick is in its first year of business as a start-up
business. It recognized the fact that a comprehensive,
strategic plan is required to ensure profitability and
success. caféclick offers verity in coffee. The market
need is for coffee shop that provide refreshment,
convenience and reasonable price charged.
• Situational analysis also include
• Project at glance
• Market needs
• SWOT analysis
• Key to success

11. Project at glance
• Shop name : caféclick
• Product : Coffee
• Location : Gulgasht Multan
• Capacity : 4800 cups/month
• Raw material : Coffee bean, Milk, Sugar, Cream, Ice-
cream, Chocolate
• Land : 5 Marla
• Labor : 12
• Cost of Project : 45,00,000

12. Market need
• Convenience :
• the area of coffee shop is convenient for valuable
customer because it is near to colleges and on BZU way.
• Customer services :
• servicing the customer with superior attention is
what the employee are trained to provide
• Competitive pricing :
• the price of coffee is bit more than a traditional
competitor like Nescafe. But far less than coffee culture and
café coffee day.

13. Daud Jilani

14. Objectives
• Retain customer satisfaction
• To provide eco friendly environment.
• To provide different types of innovative products as per
customer’s teats and preferences.

15. SWOT Analysis
• Strength :
Ensure quality of product
Focusing on customer taste and preferences
Pricing policy
Convenient area
Friendly environment
• Weakness :
• Turn down in the economy
• start-up costs
• new business
• no reputation

16. SWOT Analysis• Opportunity:
Developing new product and services in future
Job opportunities for the many unemployed in Pakistan, .

17. • Threats:
Government rules and regulation
Gloria Jean's Coffees Multan,
Masoom's Bakery and Cafe
 Key to success :
• Convenience
• Customer attention

18. Zeeshan Sabir

19. Products
• Espresso Drinks
• Americano
• Breve
• Cappuccino
• Latte
• Mocha
• Macchiato
Other Drinks
•Hot Chocolate
•Hot Tea
•Chai Tea Latte
•Kid’s Hot Cocoa
•Fountain Drinks
•Juice
•White and
Chocolate Milk
Coffees
•Daily Brew-Reg./Decaf.
•Organic French Roast
•World Tour Blend

20. Products Continued
• Bakery
• Croissants
• Bagels
• Assorted Brownies and cookies
• Pie and Cakes by the slice
• Muffins
• Cinnamon Rolls
• Breakfast Sandwiches
• Scones
Smoothies
•Fruit
•Blended Ice Coffee
Drinks
Iced Drinks
•Coffee
•Jumpin’ Java
•Iced Tea

21. Marketing strategy
• Vision :
• To make well known coffee shop of the city
• Mission :
• To save the world from mediocre coffee.
• Purpose :
• to deliver an unbeatable coffee experience.
• Punch line :
• “express your feeling beyond your dream”

22. • Target market :
Middle class, students, professionals, and youngsters who
like refreshment in their busy schedule
Children who love sweet and cold coffee
• Advertisement :
In local news paper
Store front display

23. Jsara Javed

24. Positioning
• Caféclick:competitive edge is based on customer taste
and preferences. There is exestitiing competitors in the
market so its difficult to survive in market so we more
focus on youngsters and students and for those we
provide entertainment source like customer play musical
instruments in our shop.

25. Marketing mix
• Pricing:
Caféclick: pricing scheme will be based on a
competitive pricing model with other similar product providers
• Distribution:
Caféclick: products will be dispended from our one and
only shop.
• Promotion :
our shop is located in traffic area so it will significantly
increase visibilities.
• Customer services :
we provide products base on customer’s taste and
preferences

26. Junaid Amir

27. Total Startup Cost of our
business plan:
• .
• 45,00,000.

30. Supporting
Documents/Sources
• My facts came from the National Coffee Association
• Logoease.com helped me make my business logo
• All pictures of my products came from
google.com/images
• Also use Google maps to select our shop location