How to create content, engage your social media audience and what to do with your fresh news to get more ROI. Inspired by Danielle Azar, Infinity Dental Web

1. CREATING SOCIAL ENGAGEMENT
inspire interaction with your online audience
BE RELEVANT
GET PERSONAL
Know your audience. Age? Marital
Status? Think of your readers’
demographics before posting.
Holidays. Seasonal Changes.
Anniversaries. Let’s Party!
Take Photos. Share the Fun.
BE NEW
Is your topic up-to-date?
What’s current? Find what
users care about today.
Invite Discussion.
BE YOURSELF
BE ON TIME
Write in your voice. Be authentic and be yourself.
Pick a frequency and stick with it: weekly, daily, monthly.
USE PICS
Always use an image.
Posts with photos/videos are
200% more likely to be reshared. Use relevant,
original graphics/photos.
MAKE THEM
LAUGH
HIGHLIGHT
PEOPLE
Can you copywrite one-liners?
People LOVE to laugh...share
funny news & watch it go Viral.
Take photos of customers, vendors,
staff and share with their friends. We
love to see ourselves.
BE REAL
SHARE
Lead the pack. Surprise
users. Use original
content. Be the authority
on a subject with content
that hasn’t been seen.
Spin and share old
content.
Promote your content on:
Social Media, Bookmarking
SItes, Email Newsletters,
Groups, Forums, Email
Signature, Ask email
contacts for feedback.
NETWORK
Spread your content.
Comment on relevant
blogs, Submit as guest
post, Ask for links,
syndicate with RSS.
HAVE
FUN
Ask
questions.
Name that
tune.
Guess a
movie quote.
Share Trivia
Questions.
Stay Clear of
Dentistry.
People love
to show their
smarts.
ENJOY
Kick back and relax as your
new traffic increases. Have
time to look for new content.
SOURCE: Danielle Azar, Infinity Dental Web - http://infinitydentalweb.com/blog/2013/11/01/danielles-rules-of-social-engagement/