Tue May 22, 2012 3:59pm BST* Reuters is not responsible for the content in this press release.VANCOU...

1. Digital Shelf Space's Flagship Product GSP Rushfit Reaches
#2 on the Top Rated Exercise and Fitness Titles List on
Amazon.com
Tue May 22, 2012 3:59pm BST
* Reuters is not responsible for the content in this press release.
VANCOUVER, BRITISH COLUMBIA, May 22 (MARKET WIRE) --
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) announced today that GSP RUSHFIT(R) reached #2
on the Amazon.com Exercise and Fitness Top Rated product list on May
16th, 2012, after less than 5 months of being listed for sale at
Amazon.com. The #1 rated product in the top 100 is Beachbody's
Insanity(R), followed by GSP RUSHFIT at #2, and Beachbody's P90X(R) at
#3. Insanity and P90X are both produced by market leader Beachbody, LLC
and have been supported with multi-million dollar TV advertising
campaigns over a number of years dating back as far as 2005 in the case
of P90X. The top 100 Amazon.com ratings list is based entirely on
Amazon.com customer rating feedback scores, and GSP RUSHFIT has achieved
a perfect five star rating from each customer that has reviewed it.
"We are extremely pleased by our success selling GSP RUSHFIT on
Amazon.com and the tremendous feedback and enthusiasm from Amazon.com
customers. It is amazing that we've achieved this success with only a
small fraction of the annual marketing and advertising budget spent by
industry leaders such as Beachbody, LLC and Zumba Fitness, LLC," said
Jeffrey Sharpe, President and CEO for DSS. "In addition, we're very

2. pleased to see how quickly we've moved up the Amazon rankings and look
forward to seeing our results through 2012 and into the peak fitness
season later this year."
About Digital Shelf Space Corp.
Digital Shelf Space is an independent creator, producer and distributor
of home entertainment content targeted at the fitness and sports
instruction market. Digital Shelf Space's overall content partnership
strategy is to align itself with world-class, global brand partners. For
more information visit www.digitalshelfspace.com and to view our flagship
project with Georges St-Pierre, visit www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President CEO
Forward Looking Statements
This news release contains "forward-looking information" within the
meaning of the Canadian securities laws. Forward-looking information is
generally identifiable by use of the words "believes", "may", "plans",
"will", "anticipates", "intends", "budgets", "could", "estimates",
"expects", "forecasts", "projects" and similar expressions, and the
negative of such expressions. Forward-looking information in this news
release include statements about expected results over the coming months
for GSP RUSHFIT on Amazon.com; and expected results of GSP RUSHFIT on
Amazon Canada and Amazon UK.
In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding,
among other things, expected growth of sales on Amazon.com. While Digital
Shelf Space considers these assumptions to be reasonable, these

3. assumptions are inherently subject to significant uncertainties and
contingencies.
Additionally, there are known and unknown risk factors which could cause
Digital Shelf Space's actual results, performance or achievements to be
materially different from any future results, performance or achievements
expressed or implied by the forward-looking information contained herein.
Known risk factors include, among others: sales results on Amazon.com may
not continue as expected, or at all; sales on Amazon Canada and Amazon UK
may be significantly lower than expected; the substantial investment of
capital required to produce and market video and entertainment
productions, the need to obtain additional financing and uncertainty as
to the availability and terms of future financing, unpredictability of
the commercial success of our programming, difficulties in integrating
technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market, the
possibility the rate of growth of the market for fitness media will slow,
reliance on the health and marketability of celebrity fitness talent in
productions owned by Digital Shelf Space, the possibility of competition
from other ecommerce and online marketing vendors, including competition
from market leaders with substantially larger marketing budgets; the
continued strong growth in adoption of digital media, the possibility of
new fitness titles from traditional large studios that target the male
demographic, large media production companies may move ecommerce
operations in-house rather than outsourcing, reliance on production
studios continuing to outsource ecommerce operations, reliance on a

4. number of key employees, limited operating history, the possibility of
claims against the intellectual property rights of Digital Shelf Space,
the possibility of infringements upon the intellectual property rights of
Digital Shelf Space, and volatility of the market price of Digital Shelf
Space shares.
A more complete discussion of the risks and uncertainties facing Digital
Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated
November 16, 2010 and continuous disclosure filings with Canadian
securities regulatory authorities at www.sedar.com. All forward-looking
information herein is qualified in its entirety by this cautionary
statement, and Digital Shelf Space disclaims any obligation to revise or
update any such forward-looking information or to publicly announce the
result of any revisions to any of the forward-looking information
contained herein to reflect future results, events or developments,
except as required by law.
Contacts:
Digital Shelf Space Corp.
David Bogart
SVP Business Development and Production
604-736-7977

5. 604-736-7944 (FAX)
dave(at)digitalshelfspace.com
www.digitalshelfspace.com
Copyright 2012, Market Wire, All rights reserved.
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