1. ERA Property Movers
Marketing
Profile
The Hines Team
1802 S. Escondido Blvd.
Escondido, Ca 92025
Faye-760-533-9974
2. M EET O UR T EAM
Faye Hines (760) 533-9974
Native San Diegan (Fallbrook)
Broker Associate
Cheryl Engdahl (760) 703-5082
REALTOR
Mary Marquez (760) 807-5488
REALTOR
Lisa Morabe (760) 489-0800
Licensed Transaction Coordinator
Amanda Wyant (760) 489-0800
Executive Assistant
I am proud to say our team is well known for fostering exceptional client rapport.
Relationships with our clients last long after the real estate transactions are over.
Preparing your home to be sold in the current marketplace is a serious job. Our
knowledge of the market and proven marketing techniques help our clients succeed
selling their homes.
It will be our responsibility to locate a buyer at the highest price and best terms
possible for you.
Our Hines “Sight”
Faye Hines, Cheryl Engdahl , Lisa Morabe, and Mary Marquez are the real es-
tate team of choice because ERA Sales Associates are ethical, forward thinking
and results orientated professionals who take a proactive approach to real estate.
Consumers can have total confidence that they are dealing with a consummate
group of professionals, expressing the highest level of service and integrity.
You Get More When We Get Together!
3. Faye Hines
Voted
North County Times
Peoples Choice
Top Agent 2010
&
5 Star Winner
Best in Client Satisfaction
2009 & 2010
San Diego Magazine
&
Realtor of the Year
2008 NSDCAR
4.
5.
6.
7. T HE B ENEFITS OF E MPLOYING
ERA P ROPERTY M OVERS I NC .
Why Buy Or List Your Home With Us,
Over Using Other, Or Discount Brokers
In-House Broker that is Experienced and Full Time. Cathy Jewell, is an onsite Owner/Broker in the
same location since 1979 with a proven track record of hands on problem solving throughout the
home buying and selling processes.
Leader within the Worldwide ERA Franchise – Top 50, and #1 in San Diego County.
Office Manager who is Full Time and Licensed. Interacting with Agents to assist in providing
clients the service that our reputation is built on.
Front Office Receptionist, courteously handling Clients and incoming phone calls, eliminating
unnecessary delays in reaching the Agent.
In-House Transaction Coordinator, experienced in following escrows, insuring that necessary
paper work will be taken care of in a timely manner, benefiting the Buyer and Seller.
Legal Council on retainer available 24/7 to assist in making sure that we are fully informed in legal
issues that affect our clients.
Full page, weekly, color display advertising in North County Times, assures Sellers that their
homes will be advertised through out the listing period along with all ERA Property Movers’ list-
ings. Not erratic advertising covering multiple offices.
National Advertising on Television at Prime Times on Network Stations ensures the ERA Name is
readily recognized.
ERA.COM showcases your home with multiple Photographs and Virtual Tours to a Worldwide
Audience with daily updates.
ERA Franchise Systems Inc. is a global leader in the residential Real Estate industry with more than
30 years experience. The individual offices such as ERA Property Movers have access to State of
the Art Marketing Products and Services to benefit our clients.
ERA Referral Program includes 2600 Offices Worldwide working through Leading Edge Technology
and Networking Skills to bring Buyers and Sellers together.
ERA Sales Associates benefit from the Training and Marketing Support offered through hands-on
workshops, sophisticated electronic presentations and training that benefit the Seller or Buyer.
ERA Mortgage, qualifying potential Buyers quickly so that when we present offers we can do with
confidence that our clients can perform.
Home Inspectors who are licensed and have earned the reputations that we rely on for our clients.
Termite Companies – experienced, a result of dealing with many to determine the companies that
are reputable, hones and financially competitive.
Escrow Company – Long term relationships between ERA Property Movers and experienced Escrow
Technicians aids in Clients being treated with the utmost of care.
Title Company – Established relationships between ERA Property Movers and the most reputable of
Title Companies provides our clients with the opportunity to meet with Title Reps to resolve
Title and Boundary issues.
8. ABC’ S ON
W HY P AY A C OMMISSION
Advertising - Your agent pays for all advertising.
Bargain - Research shows 77% of all sellers felt that their commission was well spent.
Contracts - Your agent can supply standard forms to expedite your transaction.
Details - Your agent frees you from handling many details of selling your home.
Experience and Expertise - In marketing, financing, negotiations, and more…
Financial “Know-how” - Your agent is aware of the many options for financing your sale.
Glossary - A real estate professional understands, and can explain, real estate lingo.
Homework - Your agent will do the homework to determine your ideal marketing plan.
Information - Your agent has the resources to answer all of your real estate questions.
Juggle Showings - Your agent will coordinate all of your showings.
Keeping your best interest in mind - It’s your agent’s job!
Laws & Regulations - Your agent is “up-to-date” on real estate laws that affect you.
Multiple Listings Service - The most effective way of bringing sellers and buyers together.
Negotiation - Your agent will assist you in negotiating your offers.
Open Houses - A great way to enhance your home’s exposure in the marketplace.
Prospecting - Your agent has a network of contacts that assist in producing a buyer.
Qualifying - Avoid opening your home to “looky-loos”.
REALTOR - An agent who belongs to the Natl. Assoc. of Realtors with a strict Code of Ethics.
Suggested Price - Your agent will perform a market analysis to establish fair market price.
Time - Your agent will save you tremendous amounts of valuable time.
Unbiased opinion - A homeowner’s emotions can effect his/her objectiveness.
VIP - Your agent will treat you as their one and only customer.
Wisdom - A knowledgeable agent offers wisdom that comes from years of experience.
Xmarks the spot - Your agent is with you all of the way, even the signing of final paperwork.
Yard Signs - Your agent provides professional sinage, which encourages serious buyers.
Zero Stress - Selling your home is an emotional experience. Your agent can help!
10. OUR MARKETING PLAN
We are committed to of the highest standards of professional service to all our
customers. To assure you that your property is marketed to its fullest potential and to
obtain the highest possible market value, the following will be completed:
Prepare CMA to Establish Fair Market Value
Professional Advice—We will advise you of any necessary repairs and how you may best prepare
your home for showing. You will be kept up to date on the state of the market, the sale of similar
properties and any other factors which may affect the progress of the sale.
Place the Highly Respected The Hines Team @ ERA Property Movers Sign
Advertising your Property 24 Hours a Day.
Place Lockbox on Property, if needed.
North County Association of Realtors (SD): located in the surrounding communities the Multiple Listing
Service with over 16,000 members. The major selling points of your home will be “pitched” and flyers will be
distributed at our local Broker Caravan on Tuesday Mornings.
ERA Property Movers - Schedule tour with our 25+ agent office, caravan
together on Wednesday mornings to familiarize each other with the properties that
are currently listed with each of our agents.
Notify Purchasers - We will phone all potential buyers with details of listing. We will follow up on all leads
generated by calls about or visits to your home.
Pre-Approved Mortgages and Financing Guidance - We offer pre-approved mortgages which encourage
buyers by letting them know the mortgage potential in advance. We have representatives that can provide
professional financing guidance to both the buyer and the seller.
Open Houses can be arranged and scheduled at sellers request, Saturdays & Sundays in the early afternoon. They
are helpful in attracting buyers who have read about it in the newspaper and local drive-by traffic from the surround-
ing neighborhood community.
ADVERTISING :
Visual Tour to be done immediately and placed on all possible websites
Southern California’s Publications further insures maximum exposure. Please see:
North County Times Newspaper - Total Readership– Sunday: 256,389, Daily: 239,024
San Diego Union Tribune & Distinctive Homes (*special Real Estate Promotions)
Flyers are created especially for your property and distributed to all real estate offices in and around surrounding
communities, as well as being posted at the property, inside and out.
We Will:
Meet with you to discuss and suggest ways that you can help in the marketing of your home.
Discuss your home with agents who visited it to find ways to enhance its marketability.
Communicate weekly with you on our efforts and progress with your home as well as changes in
the area market.
Make our best efforts to locate a buyer as well as evaluate those efforts until we are successful.
It is with confidence that we present our Marketing Plan to you.
The Hines Team “The Proven Professionals”.
12. THE MARKET VALUE OF YOUR HOME IS
DETERMINED IN SEVERAL WAYS……
The Market Value of Your Home IS NOT:
· What you have in it.
· What you need out of it.
· What it is appraised for.
· What you heard your neighbor’s house sold for.
· What the tax office says it is worth.
· What it is insured for.
· Based on memories and treasures.
· Based on prices of homes where you are moving.
The True Market Value of Your Home IS:
What a Buyer is Willing to Pay for the Property – TODAY
· Based on today’s market.
· Based on today’s competition.
· Based on today’s financing.
· Based on today’s economic conditions.
· Based on the buyer’s perception of property condition.
· Based on location.
· Based on normal marketing time.
As a Seller You Control:
· The price you ask.
· The condition of the property.
· Access to the property.
As a Seller You Do Not Control:
· Market conditions.
· The motivation of your competition.
· Value.
Warning Signs:
AGENT elimination if agents are not previewing, or if they preview but do not show it,
they are eliminating your property.
BUYER elimination if your home is being shown with no results, buyers are finding
better properties in your price range.
In either case, this is an indication that your home is not priced at current market value.
REMEMBER: Price Overcomes All Objections!
13. BENEFITS OF COMPETITIVE PRICING
1. More agent and buyer enthusiasm.
Both agents and buyers show enhanced enthusiasm in a competitively priced house. Agents like
to talk about and show such houses. Buyers consider them good deals.
2. Shown to sell, not just to compare.
Prospects are shown competitively priced houses with the intention of buying, not
merely to compare with the other realistically priced houses in the neighborhood.
3. Faster Sale.
Experience shows that competitively priced houses move much faster than
those which are overpriced. Rarely will a listing priced competitively end up
expired.
4. Ultimately higher price.
Generally, the higher the initial price, the lower will be the actual sales price.
Statistically, a house that sell in the first 30 days will bring the highest sales price,
and that amount will decrease as time passes.
5. Seller’s ability to purchase another home.
Over 8 out of 10 repeat home buyers sold their current home before purchasing
another. This shows the importance of competitive pricing for moving the house
within a reasonable time to enable the seller to purchase another home.
DANGERS OF OVERPRICING
1. Minimizes offers.
Buyers look at many properties and eliminate by comparison. An overpriced house discourages
prospective buyers from making offers since the difference between the asking price and the
market price becomes substantial.
2. Decline in showings.
Agents avoid showing overpriced houses in order not to lose credibility with buyers.
3. Loses prospects from signs.
Prospects who learn about the house from the sign get turned off it it is overpriced. They do not
pursue the matter to see the house.
4. Limits financing.
Financial institutions and mortgage companies finance only a percentage of the real value of the
house. If the house is overpriced, they usually will finance a lower percentage, thus reducing the
available finanacing.
5. Waste of advertising dollars.
A house that is unrealistically priced fails to get normal advertising response. This reduces the
effectiveness of adverising and results in the loss of advertising dollars.
6. Less for the seller.
Eventually, the market interest in the overpriced property declines. As this stage is reached, the
seller becomes desperate and he begins to feel he would sell at any price. In the meantime, he or
she must bear maintenance and holding costs. The net result is that the seller gets much less
than he could have if the house was correctly priced in the first place.
14. EXPOSURE TO LOCAL BUYERS
•Information Sheets
•Yard Sign
•Office Preview
•Flyers
•MLS
•Direct Mail
•Networking
•Telemarketing
•Print Media
•Open House
•Internet
15. Home Sales Are On The Move– Are You?
Call The Hines Team!
1003 Laura Lane 92025 2385 Royal Crest Dr 92025 3597 Prince St. 92025
$1,595,000 $1,075,000 - $1,145,000 $879,000
417 E. 17th Ave. 92025 1935 Briargate Pl. 92029 2622 Mary Lane Pl
$775,000 - $845,000 $1,075,000 - $1,125,000 $710,000
1257 Archer St 6450 Wandermere Dr 956 Park Dr. 92025
$789,000 $750,000 $599,000-$649,000
2724 Secret Lake Lane 92028 3699 Country Meadow Lane 606 Seaward Ave
$699,000 $775,000 $789,000
Faye Hines
760-533-9974
fayehines@live.com
ERA Property Movers · 1802 S. Escondido Blvd · Escondido, CA 92025
16. EXPOSURE
The Most Important Element:
Exposure= More Potential Buyers
Exposure= Faster Sale and Higher Price
18. USE OF MULTIPLE MEDIA SOURCES
Home shoppers spent an average of 21 hours looking
at real estate magazines.
94% of existing home buyers/shoppers use the Inter-
net to view homes.
On average, shoppers buying an existing home spent
34 hours online viewing homes, open houses, or new
home communities.
INTERNET MARKETING
Because 94% of home buyers use the Internet as a
source for home searches, we advertise on the
following websites:
www.thehinesteam.com
www.realtor.com/sandiego/fayehines
www.era-propertymovers.com
www.era.com
www.ncthomes.com
www.realestate.yahoo.com
www.homeseekers.com
SOURCE: 2007: THE REAL ESTATE BOOK. REALESTATEBOOK.COM
25. WHEN AN OFFER TO PURCHASE YOUR
HOME IS RECEIVED…
We will take these action steps:
Detail seller expenses and net proceeds.
Discuss qualifications of prospective buyer.
o Income and indebtedness
o Owner or renter
o Provide lender’s guidelines
Analyze, evaluate and proof the purchase agreement for completeness and accuracy.
Negotiate on your behalf.
Advise you of key upcoming actions (ie. mortgage applications, mortgage approval, inspections,
closing.
Explain all details and contingencies.
Deliver all counter-proposals promptly.
Preview any contingent properties.
Maintain rapport and communicate with the other agents involved in the transaction.
WHILE YOUR TRANSACTION IS PENDING….
We will take these action steps:
Deposit earnest money into an escrow account.
When appropriate, meet appraiser at property and present market data.
Review the property inspection report with you.
Give all updates on all pending details.
Follow up with borrower’s lender
Assist in locating a new residence, if desired.
Show sale as “Pending” on Multiple Listing Services, put up “SOLD” sign and update status board.
Assist cooperating agent with any problems relative to the sale.
Order water, well, septic and termite inspections.
Offer names of contractors available for any needed repairs.
Review all title work.
Schedule the closing. Coordinate move-in dates.
26. PREPARING YOUR HOME FOR A
HOME INSPECTION
You should consider the following…
Most buyers will attend the inspection
Have utilities turned on.
Clear attic access (if you have clothes in a closet where the attic access is located, it
is a good idea to remove or cover them)
Clear crawl space access areas (if inside the home, leave a note as to its location).
Clear room for the inspector to remove main electrical service panel
Make sure that all pilot lights are lit (gas appliances and furnace, etc.)
All components listed with the home should be in working order at the time of in-
spection (humidifiers, electronic air filters, disposal, security systems, etc.)
Home security systems should be disarmed on the day of inspection. Adequate in-
formation should be supplied to test the system by the inspection service.
If you have pets that can’t go outside, special notes should be left. (Special arrange-
ments should be made for difficult pets)
Some appraisers (VA or FHA) require an attic access area.
Most inspectors recommend splash blocks or downspout extensions for all the
downspouts.
Some pest control companies (termite inspectors) will require that all firewood
stacked next to the house be moved away from the structure.
Replace dirty furnace filters.
Clean out gutters and downspouts.
