Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Snapchat: „Teenie-Kram, Sexting App oder Marketingkanal der Zukunft?“ #AFBMC

5 122 vues

Publié le

Vortrag von Arne Züll auf der AllFacebook Marketing Conference 2015 in Berlin.

Mehr Informationen:
http://conference.allfacebook.de/session/snapchat-teenie-kram-sexting-app-oder-marketingkanal-der-zukunft/

Publié dans : Mobile
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Snapchat: „Teenie-Kram, Sexting App oder Marketingkanal der Zukunft?“ #AFBMC

  1. 1. SNAPCHAT “TEENIE-KRAM, SEXTING-APP ODER MARKETINGKANAL DER ZUKUNFT?” ARNE ZÜLL HEAD OF STRATEGIC MARKETING
  2. 2. HUHU HALLO ERSTMAL
  3. 3. DAS BIN ICH #26 JAHRE #HEAD OF STRATEGIC MARKETING #EX-CHEF VON HANS SARPEI #SPORT #TRAVEL
  4. 4. UND BACHELOR OF SNAPCHAT
  5. 5. ABER ZUERST EINMAL VERGESST ALLES UM WAS ES BISHER BEI SOCIAL MEDIA GING!
  6. 6. ZUERST EINMAL VERGESST LIKES!
  7. 7. ZUERST EINMAL VERGESST SHARES!
  8. 8. ZUERST EINMAL VERGESST DEN GANZEN INSZENIERTEN INSTAGRAM-KRAM
  9. 9. DAS IST SNAPCHAT “THAT’S ME AND I’M EATING COOKIES”
  10. 10. IST SO SNAPCHAT IS THE NEXT BIG THING !
  11. 11. FAKTEN ÜBER 200 MILLIONEN AKTIVE NUTZER WELTWEIT ÜBER 1 MRD GETEILTE BILDER/VIDEOS TÄGLICH 16 MRD. DOLLAR UNTERNEHMENSWERT
  12. 12. FRAGE TEENIE-KRAM?
  13. 13. IRGENDWIE SCHON 77% DER US-COLLEGE-STUDENTEN NUTZEN DIE APP TÄGLICH 51% ZWISCHEN 16-24 JAHREN 31% ZWISCHEN 25-34 JAHREN
  14. 14. SNAPCHAT-DEUTSCHLAND AUCH DEUTSCHLAND WIRD IMMER MEHR VOM SNAPCHAT- FIEBER ANGESTECKT DAGI BEE: CA.200 000 VIEWS LION T: CA.100 000 VIEWS MELINA CA.150 000 VIEWS
  15. 15. FRAGE ABER WAS IST EIGENTLICH DAS BESONDERE AN SNAPCHAT?
  16. 16. ANTWORT IN EINER GESELLSCHAFT IN DER DIE INDIVIDUELLE AUFMERKSAMKEITSSPANNE IMMER GERINGER WIRD…
  17. 17. ANTWORT …BIETET UNS SNAPCHAT CONTENT HÄPPCHEN
  18. 18. ANTWORT SNAPS
  19. 19. ANTWORT SCHNAPPSCHÜSSE, DIE DIE KLEINEN DINGE IM LEBEN FESTHALTEN
  20. 20. ANTWORT DEN MOMENT
  21. 21. ANTWORT DIE REALITÄT
  22. 22. JETZT KOMMT ES ABER: SO SCHNELL DIESE MOMENTE ENTSTEHEN, SO VERGÄNGLICH SIND SIE AUCH
  23. 23. ! DAHER LÖSCHEN SICH SNAPS NACH DEM BETRACHTEN AUTOMATISCH
  24. 24. NO COMMENT ALSO: DIE PERFEKTE SEXTING APP
  25. 25. ALLGEMEIN FORMULIERT MENSCHEN VERLIEREN HEMMUNGEN UND SENDEN DAS, WAS SIE SONST NICHT ZEIGEN WÜRDEN.
  26. 26. ZUM BESSEREN VERSTÄNDNIS INSTAGRAM IST WIE EINE HOCHZEIT
  27. 27. ZUM BESSEREN VERSTÄNDNIS SNAPCHAT IST WIE IM SCHLAFANZUG AUF DER COUCH DES BESTEN FREUNDES ZU SITZEN
  28. 28. ABER FÜR ALLE Ü35 ;): WIE FUNKTIONIERT SNAPCHAT EIGENTLICH?
  29. 29. DER STARTBILDSCHIRM DIE REVOLUTION BEGINNT BEIM STARTBILDSCHIRM: NICHT DER FEED, SONDERN DIE KAMERA STEHT IM FOKUS
  30. 30. AUFNAHME FOTOS/VIDEOS AUFNEHMEN
  31. 31. FILTER 3 STANDARD FILTER 3 STANDARD STEMPEL
  32. 32. GEOFILTER GEOFILTER (VON DER COMMUNITY ONLINE GESTALTBAR)
  33. 33. BEARBEITUNGSMÖGLICHKEIT TEXT DRAUF
  34. 34. BEARBEITUNGSMÖGLICHKEIT BISSCHEN WAS ZEICHNEN
  35. 35. TIMER TIMER STELLEN
  36. 36. VERSAND ABSENDEN DAS DING
  37. 37. LANGWEILIG?
  38. 38. DANN NEHMT DAS... SNAPCHAT ERWEITERTE SEINE APP UM DIE STORIES
  39. 39. STORY-FUNKTION STORY-FUNKTION •  ANNEINANDERREIHUNG VON SNAPS •  ÖFFENTLICH (JE NACH SETTINGS) •  SNAPS SIND INNERHALB VON 24 H BELIEBIG HÄUFIG ABRUFBAR
  40. 40. ! MAN KANN GESCHICHTEN ERZÄHLEN
  41. 41. ! ABER MAN KANN AUCH WELCHE VERPASSEN!
  42. 42. FRAGE SEHT IHR DIE MÖGLICHKEITEN FÜR UNTERNEHMEN?
  43. 43. US-UNTERNEHMEN AUF SNAPCHAT US-UNTERNEHMEN SCHON
  44. 44. ... UND ES WIRD IMMER MEHR
  45. 45. ! ZEIT SICH SCHNELL GEDANKEN ZU MACHEN
  46. 46. JUHU VORTEIL HEUTE: #1 KEIN UNDURSCHAUBARER ALGORITHMUS!!!!
  47. 47. JUHU #2 FIRST MOVER IN JUNGER ZIELGRUPPE
  48. 48. JUHU #3 AKTIVE AUSEINANDERSETZUNG MIT DEM CONTENT GEGEBEN
  49. 49. ? WAS KANN MAN DENN NUR MACHEN?
  50. 50. MÖGLICHKEITEN #1 BEHIND THE SCENES
  51. 51. MÖGLICHKEITEN APPLE MUSIC
  52. 52. MÖGLICHKEITEN #2 EVENT-KOMMUNIKATION
  53. 53. MÖGLICHKEITEN BEISPIEL: •  FC BAYERN •  GLADBACH
  54. 54. MÖGLICHKEITEN #3 STORYTELLING
  55. 55. MÖGLICHKEITEN STORIES A LA TACO BELL
  56. 56. MÖGLICHKEITEN #4 PRODUKTKOMMUNIKATION
  57. 57. MÖGLICHKEITEN COLLECTION PREVIEW VON BURBURRY
  58. 58. MÖGLICHKEITEN #5 RECRUITING
  59. 59. MÖGLICHKEITEN GRUBHUB TACO BELL
  60. 60. MÖGLICHKEITEN ??? WAS IST MIT SALES ???
  61. 61. MÖGLICHKEITEN E-COMMERCE? SCHWIERIG, AUFGRUND FEHLENDEN EXTERNEN VERLINKUNGEN
  62. 62. MÖGLICHKEITEN ALTERNATIVEN: •  SNAPCHAT-DISCOUNT- CODES •  SCREENSHOT à DISCOUNT à  Exklusiver Mehrwert für Community BSP: AMAZON, ASOS, STARBUCKS….
  63. 63. EIN PAAR TIPPS FÜR EUCH OK, IHR WOLLT JETZT AUCH STARTEN? WAS GIBT ES ZU BEACHTEN?
  64. 64. #1 NÄHE
  65. 65. #1 NÄHE -BEISPIEL KARSTADT SPORTS- Maren •  20 Jahre •  Fitnessbloggerin (80K Follower bei Instagram) Alex •  27 Jahre •  Personaltrainer (18K Follower bei Instagram) THE FACE OF
  66. 66. #1 NÄHE -BEISPIEL KARSTADT SPORTS- SELFIE-STYLE FILTER/EMOJIS INTERAKTION FÖRDERN WOHNZIMMER ATMOSPHÄRE “ALS WÜRDE MAN MIT DEM BESTEN FREUND SPRECHEN”
  67. 67. #2 #2 OPTIMALE VERNETZUNG DER SOCIAL MEDIA KANÄLE
  68. 68. #2 OPTIMALE VERNETZUNG FEHLENDE SHARING FUNKTIONEN VERHINDERN VIRALE EFFEKTE INNERHALB VON SNAPCHAT EXTERNE TRIGGER NUTZEN FÜR FOLLOWERZUWACHS VERLÄNGERUNG SNAPCHAT KAMPAGNEN IN WEITERE SOCIAL MEDIA KANÄLE
  69. 69. #2 OPTIMALE VERNETZUNG -BEISPIEL KARSTADT SPORTS- Maren+Alex COMING SOON AUFBAU SNAPCHAT-FOLLOWERSCHAFT DURCH EXTERNE TRIGGER
  70. 70. #2 OPTIMALE VERNETZUNG -BEISPIEL TACO BELL- RICHTIGER EINSATZ SNAPCHAT- MECHANIKEN VERLÄNGERUNG IN WEITERE SOCIAL MEDIA PLATTFORMEN
  71. 71. #3 MINIMALE KONTROLLE, MAXIMALES VERTRAUEN
  72. 72. #3 MINIMALE KONTROLLE FEHLENDE UPLOAD- FUNKTION BEHINDERT MÖGLICHE “FREIGABE- PROZESSE” DETAILLIERTERES BRIEFING VORAB + VERTRAUEN IN DAS TEAM ALTERNATIVER TIPP: DIE APP “UPLOAD N ROLL”
  73. 73. #4 KLARE ABSPRACHEN IM COMMUNITYMANAGEMENT NOTWENDIG
  74. 74. #4 KLARE ABSPRACHEN KEINE BUSINESS- ACCOUNTS VORHANDEN MISSVERSTÄNDNISSE ZWISCHEN COMMUNITYMANAGERN BEI BEANTWORTUNG VON SNAPS
  75. 75. #5 KREATIVITÄT
  76. 76. #5 KREATIVITÄT BEISPIEL: AMAZON
  77. 77. #5 KREATIVITÄT BEISPIEL: TACO BELL
  78. 78. DABEI GILT DEN USER VON SEKUNDE 1 AN FLASHEN
  79. 79. DABEI GILT 10 SEK. UM NUTZER ZU ÜBERZEUGEN INTERESSANT/ RELEVANT AKTIVIEREND UNTERHALTEND CONTENT
  80. 80. CONTENT-BEISPIEL KARSTADT SPORTS BEHIND THE SCENES (EVENT-KOMMUNIKATION) PRODUKT- KOMMUNIKATION FITNESS- UND ERNÄHRUNGSTIPPS SPECIALS… CONTENT
  81. 81. EINE WOCHE SNAPCHAT KARSTADT SPORTS LÄUFT BEI UNS
  82. 82. ERGEBNISSE KARSTADT SPORTS 1500 ABONENNTEN IN DER ERSTEN WOCHE ABBRUCHRATE <3% HOHE INTERAKTIONEN POSITIVE ABSTRAHLUNGSEFFEKTE AUCH AUF INSTAGRAM
  83. 83. ... WIR SIND GERÜSTET FÜR DAS, WAS NOCH IN DEUTSCHLAND KOMMEN KANN…
  84. 84. BLICK IN DIE USA OUR STORY
  85. 85. BLICK IN DIE USA WERBEMÖGLICHKEITEN •  KONZEPT: LIVE STORIES (SPORT, FESTIVAL ETC.) •  PLATZIERUNG WERBUNG ZWISCHEN USER- GENERATED EVENT CONTENT (Z.B 2 CENTS PER VIEW) •  „ADVERTISING PACKAGES“ •  SPONSORED EVENT „MACEYS PARADE“
  86. 86. BLICK IN DIE USA DISCOVER
  87. 87. BLICK IN DIE USA WERBEINTEGRATION INNERHALB EINES DISCOVER CHANNEL •  KONZEPT: ALLE 24-H NEUE NACHRICHTEN (REDAKTIONELL) à NEUER KANAL FÜR VERLAGE •  WERBUNG INNERHALB DES CHANNEL MÖGLICH •  100 $ CPM à 20$ CPM
  88. 88. BLICK IN DIE USA IM TEST: SPONSORED CHANNEL
  89. 89. COMING SOON •  „SPONSORED LENSES“ •  750 000 DOLLAR •  HOLLYWOOD FILME ALS ERSTE KUNDEN NEXT STEP: WERBUNG IM GESICHT?
  90. 90. ALSO TEENIE-KRAM SEXTING-APP MARKETINGKANAL!
  91. 91. REICHT FÜR HEUTE DANKE!
  92. 92. FOLLOW FOR FOLLOW, LIKE FOR LIKE!   ARNE ZÜLL   ARZUELL   ARZU1005   ARNE ZÜLL   ARNE ZÜLL  

×