1. Viafo

2. Introducing Viafo
• Focus: Reducing the cost and complexity of
integrating Social Media & Location Services into
connected Apps
• Customers: Brands, Enterprises & Media companies
• Distribution Partners: Agencies, Mobile Platforms &
Mobile Services Firms
• Products:
– Services Gateway- Cloud based Social-Location App
Integration, Management, Insight, Analytics & Localization
– Professional Services- App development strategy.

3. Integration Drives App Success
Social
Location Aware
Local
Interactive
30%
sharing
on
Facebook
2m+
Daily
Check
Ins
17%
sharing
on
Twi>er
700m+
Social
Networking
Users
600m+
local
deal
users

4. Viafo Services Gateway
• Simplifies App-Service Integration
• Reduces up front App development costs
• Reduces ongoing App maintenance costs
• Reduces the frequency of required App updates
• Enables cloud based App provisioning &
addition of new services (no App update
required)
• Collects real time ‘in-App’ Social Media Insight

5. Viafo: Smarter Services Integration
Future Services
CONTROL
MANAGE
All
Apps
All
PLATFORMs
Future Services
COMMUNICATE
Reduce
client
side
development:
With
Viafo’s
Service
Gateway
thousands
of
lines
of
custom
integraLon
code
are
replaced
with
our
simple
snippet
of
OS
specific
code
reference
code
Reduce
App
maintenance
cost:
Viafo’s
Service
Gateway
allows
you
to
add
and
manage
services
from
the
cloud
without
ever
having
to
update
your
apps.

6. Additional Features
• Easy to integrate REST based API
• Supports both client and server O-Auth
1.0-2.0
• ‘In app’ Social Media analytics and insight
• Cloud based service provisioning

7. Viafo: Better HTML5
• Viafo enables HTML5-Service Integration
– Facebook, Twitter, Tumblr, RenRen, LinkedIn, Foursquare and More
• Viafo enables HTML5-Cloud Integration
– EC2, Azure, Google App Engine

8. The Viafo Team
DAVID O’NEILL-CEO
David has over a decade's
experience building mobile
start-ups and selling mobile
solutions. As an early member
of the anywhereyougo.com
mobile internet lab in London,
David led the company's sales
efforts leading to the eventual
acquisition of the company to
Argogroup.At Teleca David
built up a string of new
businesses, opening new key
accounts like Microsoft,
Google and Qualcomm, and
turning green field ideas into
multi-million dollar business
streams.
NICK DENNY- CTO
Nick has worked his entire
career in mobile and embedded
systems engineering. As a
specialist in embedded
systems engineering Nick has
worked on a wide range of
mobile devices from OEMs
including Panasonic, Sony
Ericsson, HTC, Motorola and
reference hardware from Texas
Instruments. Nick was heavily
involved in the development
and integration of the first
generation of mobile browsers
and has worked on all mobile
technologies from basic WAP
enabled feature phones to the
most recent generations of
smartphones.
JOHN COOPER: EMEA
Prior to Viafo, John was the
Managing Director of Teleca UK ,
responsible for an annual turnover
of $16 million, and a staff of 150
people. John was responsible for
the growth of Teleca’s business
into significant new markets
including Symbian, Windows
Mobile, Android and Adobe Flash.
Prior to his Managing Director role
John led Teleca's Smartphones
division, growing the unit to a $32
million per annum revenue
business. John is also principal at
Pyxis Ventures Ltd, a mobile
consulting business.
FRED CHIEUX: VP
MARKETING
F r e d i s a n e x p e r i e n c e d
entrepreneur with a proven track of
record of marketing & product
development success in the mobile
space. Prior to Viafo Fred was the
Managing Partner at Duel Purpose,
a boutique product marketing, and
technology agency. Prior to Duel
Purpose Fred was a Co-Founder
and CEO of User Level Media, a
video DRM company. Fred was also
co-founded Neomar, developer of
the first WAP browser and gateway
for the Blackberry and Palm OS

9. CASE STUDIES: VIAFO
POWERED APPS

10. Blood Sprint
Leveraging deep Facebook and Location integration, Blood Sprint increases blood
donation by giving potential donors real time location based information as to where
blood is needed, and further incents donors with Facebook game rewards.
PLATFORMS:
WINDOWS
PHONE,
S60,
S40
2011
INTEGRATED
SERVICES:
FACEBOOK,
NOKIA
LBS,
TWITTER
CLIENT:
NOKIA

11. TV Pyx
TV
Pyx
is
a
mulL
plaSorm
app
that
allows
users
to
share
Twi>er
stream
fshow
informaLon
and
acLvely
parLcipate
in
the
conversaLon.
Integrated
directly
with
TV
show
informaLon,
users
can
pull
up
the
Twi>er
stream
for
a
show,
and
interact
with
all
the
major
Twi>er
funcLons.
Powered
by
the
Viafo
Services
Gateway,
TV
Pyx
is
from
future
changes
by
Twi>er
or
Facbook
and
addiLonal
services
can
be
added
to
the
app
from
the
cloud
w/o
rewrites
or
requiring
user
updates.
CLIENT:
PYXIS
CONSULTING
PLATFORM:
WINDOWS
MOBILE:
NOKIA
S60
INTEGRATED
SERVICES:
TWITTER,
FACEBOOK

12. THANK YOU
Fred Chieux
+1 512 577 4653
fred@viafo.com