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Gamification World Congress 2016 Keynote by Yu-kai Chou

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The Golden Era of Game-Based Solutions

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Gamification World Congress 2016 Keynote by Yu-kai Chou

  1. 1. The Golden Era of Game-Based Solutions For: GWC 2016 By: Yu-kai Chou @yukaichou / #octalysis / yukai@yukaichou.com
  2. 2. Guild Leader:Yu-kai Chou @yukaichou / #octalysis / yukai@yukaichou.com
  3. 3. Early Pioneer of Gamification for since 2003 Serial Entrepreneur in Gamification President of the Octalysis Group Regular Keynote Speaker/Lecturer at Stanford University, Google, LEGO,Accenture, BCG,TEDx Work featured in Forbes,Wall Street Journal, PBS Rated #1 in “Top 100 Gamification Gurus” in 2014 and “Gamification Guru of theYear” in 2015 @yukaichou / #octalysis / yukai@yukaichou.com
  4. 4. http://yukaichou.com/books
  5. 5. http://yukaichou.com/books Octalysis Prime
  6. 6. “Human-Focused Design” • As opposed to “Function Focused Design” • System that is designed to optimize for the motivations and feelings of the human inside • ...instead of assuming the people within are robots that will complete the task vs
  7. 7. “Human-Focused Design” • Gaming industry = first to master Human-Focused Design • Games have spent decades/centuries mastering how to engage people without a mandated purpose • Now we are learning from games, hence “Gamification” @yukaichou / #octalysis / yukai@yukaichou.com vs
  8. 8. Gamification +Behavioral Economics Game Mechanics +Motivational Psychology +Neurobiology +UX/UI +Technology Platforms +Business Systems =
  9. 9. Gamification +Behavioral Economics Game Mechanics +Motivational Psychology +Neurobiology +UX/UI +Technology Platforms +Business Systems = Required to make a great game
  10. 10. Gamification +Behavioral Economics Game Mechanics +Motivational Psychology +Neurobiology +UX/UI +Technology Platforms +Business Systems = Required to make a great game Combined with Business Systems that generate ROI
  11. 11. More Business Implementations
  12. 12. Games
  13. 13. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence -Narrative
 -Elitism
 -Humanity Hero -Revealed Heart -Beginners Luck -Free Lunch -Destiny Child -Creationist -Status Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards (Earned Lunch)
 -Leaderboard
 -Progress Bar -Quest Lists -Dessert Oasis -High Five
 -Crowning -Anticipation Parade -Aura Effect -Step-by-Step Overlay Tutorial -Boss Fights -Milestone Unlocks -Real-Time Control -Evergreen Combos -Instant feedback -Boosters -Blank Fills
 -Plant Pickers -Poison Pickers -Exchangeable Points -Virtual Goods -Build from Scratch -Alfred Effect
 -Collection Sets -Avatar -Protection -Recruiter Burden -Monitor Attachment -Brag Button -Water Cooler -Conformity Anchors -Mentorship -Social Prod -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quests -Tout Flags -Appointment Dynamics -Magnetic Caps -Dangling -Prize Pacing -Options Pacing -Last Mile Drive -Count Down Timer -Torture Breaks -Moats -The Big Burn -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Evolved UI -Sudden Rewards -Oracle Effect -Sunk Cost Prison -Progress Loss -Rightful Heritage -Evanescence Opportunity -Status Quo Sloth -Scarlet Letter -Visual Grave -FOMO Punch
  14. 14. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence
  15. 15. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence White Hat + 
 Left Brain (Extrinsic) White Hat + 
 Right Brain (Intrinsic) Black Hat + 
 Left Brain (Extrinsic) Black Hat + 
 Right Brain (Intrinsic) “Evergreen Engagement” “Gambling-like guilty addiction” “Obsessive Short-Term Behavior” “Overjustification Effect”
  16. 16. Octalysis Avoidance Ownership Empowerment Meaning Unpredictability Accomplishment Scarcity Social Influence 4.White Hat + 
 Right Brain (Intrinsic) Autonomy Meaningful Choices Boosters “Evergreen Happy Engagement” @yukaichou / #octalysis / yukai@yukaichou.com
  17. 17. The Promise is still there • Gamification is now going from promising theory to large scale impact (because of you) • More revenue going to the space • Increased sophistication with Intrinsic/White Hat Designs • Ability to increase motivation and make things engaging will NEVER become obsolete • Game-Based Solutions and Gameful UX
  18. 18. http://yukaichou.com/octalysisbook
  19. 19. http://yukaichou.com/books Octalysis Prime
  20. 20. ThankYou. Truly. YukaiChou.com @yukaichou yukai@octalysisgroup.com

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