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MEDIA AND
STEREOTYPE
Parvathy V.
Department of Psychology,
Kristu Jyoti of Management &
Technology
What is Stereotype ?
Stereotypes are
oversimplified,
simplistic beliefs
about a certain group
of people or thing.
Stereotyping
regarding certain
particular groups is
frequently incorrect.
The foundation of
bias and
discrimination is
stereotypes.
Stereotypes
contribute to
inequity, particularly
towards minorities.
Stereotypes are
strengthened by the
media.
Different Types of Stereotypes
 COMMON TYPES OF STEREOTYPES INCLUDE :
 GENDER STEREOTYPE
 RACE STEREOTYPE
 SEXUAL STEREOTYPE
 SOCIAL-CLASS STEREOTYPE
 (DIS)ABILITY STEREOTYPE
 AGE STEREOTYPE
 NATIONALITY STEREOTYPE
 POLITICAL STEREOTYPE
 RELIGIOUS STEREOTYPE
TYPES OF
STEREOTYPES
 GENDER STEREOTYPE
 A gender stereotype is an oversimplified perception of someone based
on their gender or sex.
 RACE STEREOTYPE
 An ethnic or racial stereotype is a prejudgment about people based on
their race (black, white, Asian, etc) or ethnicity (Hispanic, Native
American, Pashtun, etc.). Society creates archetypal ideas about
 SEXUALITY STEREOTYPE
 Many people continue to hold prejudice against people based on their
sexual orientation.This leads to harsh discrimination against LGBTQI
people
 SOCIAL - CLASS STEREOTYPE
 Stereotype about working - class people have followed
them through the centuries,which can prevent them from getting
good jobs or access to welfare
 (DIS) ABILITY STEREOTYPES
 People with disabilities were long excluded from social participation.
For example, someone with speaking difficulties or who is missing hands
might be considered unable to do the job in reality they’re perfectly
capable of executing.
TYPES OF STEREOTYPES
 AGE STEREOTYPE
 Ageism is a stereotype that assumes older people are incapable and losing
intellect (or similarly, a young person is incapable purely due to their age)
 NATIONALITY STEREOTYPES
 When you make a statement like "people from England are....",
you're probably perpetuating a stereotype. Here, you would be making an
assumption about all people from a nation that
can be damaging to individuals from the nation who don't fit into
the stereotypical mould.
 RELIGIOUS STEREOTYPES
 A religious stereotype can create fear of religious groups that you don't belong
to. It can involve 'othering' people of a certain religion, such
as Islam or Judaism.
MEDIA
 We are surrounded by images everywhere
we go. These images are ingested and
registered by our minds without our
permission.
 Our subconscious uses these images,
whether we wish to see them or not, to
build our social conduct.
 These images from media not only enter
our consciousness, but also alter how we
see the world and how we live in it.
 Public and private realms set boundaries,
defining the societal "norm" that we won't
try to achieve.
WOMEN
STEREOTYPE
 The woman can be portrayed
as either a helpless princess
who needs to be saved by
the movie's main character or
Women are typically seen as
a burden to the main
character in action movies.
Male main characters are
more prevalent than female
ones.
MEN STEREOTYPE
 Men are typically represented as being tough and resilient, and expressing
feelings is seen as a sign of weakness. Ex. The wounded man, the
scoundrel, the jock, and the hero are just a few examples of archetypal
male roles that appear in a variety of films.
 According to the media, the ideal modern man has a great manly body
and is always in charge.
 Television identifies popular stereotypes or pillars that reflect culturally
around the world how men are stereotypically supposed to act. These
pillars are reinforced and sometimes created by media tropes seen in film,
advertisements and on television.
MEN STEREOTYPE
 Acting Tough: “A man should always defend his reputation and be willing to
use physical aggression to do so.”
 Men on television are less likely to show emotions compared to the female
characters, including empathy.
 Physical Attractiveness: “A man should be physically attractive, but effortlessly
so…” Male characters are likely to be shown as unusually muscular in media.
 Rigid masculine gender roles: “Men should engage in stereotypically masculine
activities and embrace stereotypically masculine roles.” In media, men are less
likely to be shown engaging in an active parenting role compared to female
characters (4.5% compared with 7.7%).
 Heterosexuality and Homophobia: “…men should avoid being gay or perceived
as being gay.”
 Hypersexuality: “Men should value sexual conquests over intimacy.”
 The majority of men in media are shown as being single (79.0%).
Aggression and control:
 Men should use violence to get respect and should always have the final
say about decisions in a relationship.
 “Taking no for an answer is rare in popular boys’ TV shows.”
 Male characters also commit 62.5 % percent of violent acts compared to
37.5% in female characters.
MEN STEREOTYPE
 Gary Barker of Promundo identifies three “media models” for boys: The
Fast and the Furious: Using aggression to solve problems. Star Trek:
Repressing your emotions. The Dark Knight: Isolating yourself and
becoming emotionally withdrawn.
 Boys are less likely than girls to identify media stereotypes when they see
them and may be more vulnerable to the third-person effect, in which
people see media as having a greater influence on others than on
themselves.
 Similarly, research has found that boys have less awareness than girls of
how images in advertising are manipulated. Those who are not aware of
this are more likely to believe that a “perfect” male body is attainable.
MEN STEREOTYPE
CONCLUSION
 Stereotypes can be harmful to everyone.
 They rely on prejudices and biases that see people not as unique and
complex individuals, but instead as the worst version of a social trope
about a group of people.
 Stereotypes can be classified into at least nine types of stereotypes which
have persisted throughout the generations.
 Traditional media (and today, new media) have long promoted and
perpetuated these stereotypes.
 By challenging both media and real-life instances of stereotyping, we can
help to create a more inclusive world. Similarly, by examining the different
kinds of stereotypes, we can deconstruct them and begin to challenge the
bias and prejudice inherent in those constructions.
THANKYOU

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MEDIA AND STEREOTYPE.pptx

  • 1. MEDIA AND STEREOTYPE Parvathy V. Department of Psychology, Kristu Jyoti of Management & Technology
  • 2. What is Stereotype ? Stereotypes are oversimplified, simplistic beliefs about a certain group of people or thing. Stereotyping regarding certain particular groups is frequently incorrect. The foundation of bias and discrimination is stereotypes. Stereotypes contribute to inequity, particularly towards minorities. Stereotypes are strengthened by the media.
  • 3. Different Types of Stereotypes  COMMON TYPES OF STEREOTYPES INCLUDE :  GENDER STEREOTYPE  RACE STEREOTYPE  SEXUAL STEREOTYPE  SOCIAL-CLASS STEREOTYPE  (DIS)ABILITY STEREOTYPE  AGE STEREOTYPE  NATIONALITY STEREOTYPE  POLITICAL STEREOTYPE  RELIGIOUS STEREOTYPE
  • 4. TYPES OF STEREOTYPES  GENDER STEREOTYPE  A gender stereotype is an oversimplified perception of someone based on their gender or sex.  RACE STEREOTYPE  An ethnic or racial stereotype is a prejudgment about people based on their race (black, white, Asian, etc) or ethnicity (Hispanic, Native American, Pashtun, etc.). Society creates archetypal ideas about  SEXUALITY STEREOTYPE  Many people continue to hold prejudice against people based on their sexual orientation.This leads to harsh discrimination against LGBTQI people  SOCIAL - CLASS STEREOTYPE  Stereotype about working - class people have followed them through the centuries,which can prevent them from getting good jobs or access to welfare  (DIS) ABILITY STEREOTYPES  People with disabilities were long excluded from social participation. For example, someone with speaking difficulties or who is missing hands might be considered unable to do the job in reality they’re perfectly capable of executing.
  • 5. TYPES OF STEREOTYPES  AGE STEREOTYPE  Ageism is a stereotype that assumes older people are incapable and losing intellect (or similarly, a young person is incapable purely due to their age)  NATIONALITY STEREOTYPES  When you make a statement like "people from England are....", you're probably perpetuating a stereotype. Here, you would be making an assumption about all people from a nation that can be damaging to individuals from the nation who don't fit into the stereotypical mould.  RELIGIOUS STEREOTYPES  A religious stereotype can create fear of religious groups that you don't belong to. It can involve 'othering' people of a certain religion, such as Islam or Judaism.
  • 6. MEDIA  We are surrounded by images everywhere we go. These images are ingested and registered by our minds without our permission.  Our subconscious uses these images, whether we wish to see them or not, to build our social conduct.  These images from media not only enter our consciousness, but also alter how we see the world and how we live in it.  Public and private realms set boundaries, defining the societal "norm" that we won't try to achieve.
  • 7. WOMEN STEREOTYPE  The woman can be portrayed as either a helpless princess who needs to be saved by the movie's main character or Women are typically seen as a burden to the main character in action movies. Male main characters are more prevalent than female ones.
  • 8. MEN STEREOTYPE  Men are typically represented as being tough and resilient, and expressing feelings is seen as a sign of weakness. Ex. The wounded man, the scoundrel, the jock, and the hero are just a few examples of archetypal male roles that appear in a variety of films.  According to the media, the ideal modern man has a great manly body and is always in charge.  Television identifies popular stereotypes or pillars that reflect culturally around the world how men are stereotypically supposed to act. These pillars are reinforced and sometimes created by media tropes seen in film, advertisements and on television.
  • 9. MEN STEREOTYPE  Acting Tough: “A man should always defend his reputation and be willing to use physical aggression to do so.”  Men on television are less likely to show emotions compared to the female characters, including empathy.  Physical Attractiveness: “A man should be physically attractive, but effortlessly so…” Male characters are likely to be shown as unusually muscular in media.  Rigid masculine gender roles: “Men should engage in stereotypically masculine activities and embrace stereotypically masculine roles.” In media, men are less likely to be shown engaging in an active parenting role compared to female characters (4.5% compared with 7.7%).  Heterosexuality and Homophobia: “…men should avoid being gay or perceived as being gay.”
  • 10.  Hypersexuality: “Men should value sexual conquests over intimacy.”  The majority of men in media are shown as being single (79.0%). Aggression and control:  Men should use violence to get respect and should always have the final say about decisions in a relationship.  “Taking no for an answer is rare in popular boys’ TV shows.”  Male characters also commit 62.5 % percent of violent acts compared to 37.5% in female characters. MEN STEREOTYPE
  • 11.  Gary Barker of Promundo identifies three “media models” for boys: The Fast and the Furious: Using aggression to solve problems. Star Trek: Repressing your emotions. The Dark Knight: Isolating yourself and becoming emotionally withdrawn.  Boys are less likely than girls to identify media stereotypes when they see them and may be more vulnerable to the third-person effect, in which people see media as having a greater influence on others than on themselves.  Similarly, research has found that boys have less awareness than girls of how images in advertising are manipulated. Those who are not aware of this are more likely to believe that a “perfect” male body is attainable. MEN STEREOTYPE
  • 12. CONCLUSION  Stereotypes can be harmful to everyone.  They rely on prejudices and biases that see people not as unique and complex individuals, but instead as the worst version of a social trope about a group of people.  Stereotypes can be classified into at least nine types of stereotypes which have persisted throughout the generations.  Traditional media (and today, new media) have long promoted and perpetuated these stereotypes.  By challenging both media and real-life instances of stereotyping, we can help to create a more inclusive world. Similarly, by examining the different kinds of stereotypes, we can deconstruct them and begin to challenge the bias and prejudice inherent in those constructions.