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HeyHuman

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5 Key Trends From SXSWi 2015 - HeyHuman - with notes!

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Publié le

If you'd like to find out anymore, please contact me at felix.morgan@heyhuman.com

Notes can be found below the presentation.

In our 3rd year of attending SXSWi, we've highlighted 5 key trends that we think formed the event.

1. Nowism
2. Metaverse
3. Sharing Economy
4. Man vs. Machine
5. Tangible Data

Publié dans : Technologie
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5 Key Trends From SXSWi 2015 - HeyHuman - with notes!

  1. 1. HeyHuman IV‘ '’’'I/ /// /// /// / I 1- - I , . ”% TM 7// /// /// /// /// /.4 Overall SXSW melting pot where we debate tech and innovation and can this become culture or not. 1250 session, 2,700 speakers, 34,000 — Glastonbury for geeks Some of it is really out there but wherever possible we'll try and connect tomorrow with today in
  2. 2. If you've heard a good speaker in Europe chances are they nicked their content from Austin. Global thought leaders — Al Gore, Malcolm Gladwell, Eric Schmidt of Google, Pete Cashmore of Mashable, and countless others
  3. 3. — Since the festival launched in 2007 people have become more and more excited about technology and it's role in defining culture. — This peaked in 2013 when in one afternoon we saw Elon Musk, Al Gore, Tim Berners Lee - However, with all the NSA scandals, 2014 saw a downturn. Julian Assange, Ed Snowden
  4. 4. T . I I '' Il‘i In , ‘W : n . ... u. . ._. -., ..‘. . _. .. ll , . '-" I ; =, 5 , «=. :': ‘.. ..“. ~I: I:I'-, gum- IIIII : W So what was the overarching theme? It's difficult to pin it down to one thing as it's such a sprawling event, but we'll give it a stab. Previously we were finding a place for tech in the world.
  5. 5. J Li. ,w. ..: .f I , ‘Qr I . | . T . Vs Ll . .| _.. 3. . mm. «A .
  6. 6. »»—. lllfllllllfiiil So the first big trend is about nowism. As we have become more dependent on technology, we've set much higher expectations on instant gratification. It's amazing how quickly the idea of sending someone a letter has become ridiculous — why would you wait 3
  7. 7. One of the biggest successes of SXSW this year was the launch of Meerkat, and to a certain extent Periscope. For anyone who doesn't know, Meerkat is a mobile App that lets people stream what they're doing in real—time.
  8. 8. . V‘-‘ I . ‘ l; l.’>: ;"{, I', l"j‘. , ‘ . . TC’: 3'? by I ‘; ‘z. _- ‘_i . , M‘ - 1 . _ I ~. .‘‘‘. «_. J’ J“ I, . ' ". I : '‘'’—‘-‘‘*~: - . ‘ ~: » - T . . ' - J I V‘ K ‘L. C - ' . L. .E— ,1 I : " ' iii . , ‘I’ v' I ‘ .7 ; ,~_ A IilIl. I'J. |.l£, I: .: .:: II£ . -ff . , ’ '. 4 , Q. t. l ‘ 1' 1 - -. it . And it's not just Apps. Another company called Mophie were the talk of the town at SXSW too. They make phone charging cases, which at SXSW is one of the most desirable products you can imagine, because everyone is completely dependent on their
  9. 9. I . l, l_ , > II rini _if. _I_. « ll < Italic -~ifIt. y/ So we've moved from looking at what's happened in the past to what's happening right now. lmmediacy is becoming more and more important, and brands that can't deliver into the moment will get left behind. But where's it gonna go next?
  10. 10. The second trend is the metaverse. This sounds like a crazy sci—fi word, and that's because it is. The word 'metaverse' comes from a sci—fi book called Snow Crash, and it describes the merging of the physical and digital world. As with a lot of this stuff though, what
  11. 11. The second trend is the metaverse. This sounds like a crazy sci—fi word, and that's because it is. The word 'metaverse' comes from a sci—fi book called Snow Crash, and it describes the merging of the physical and digital world. As with a lot of this stuff though, what
  12. 12. There was also some cool snapshots into where virtual reality is going next. Certain companies have been doing a lot of thinking into how we will interface with the metaverse, particularly since Zuckerberg has
  13. 13. I Microsoft I Ho| oLens And virtual reality is only half of the metaverse right now. While Facebook, Sony and Samsung have all been investing into virtual reality, Microsoft and Google have been focusing on augmented reality. And this has existed in various forms on our smartphones
  14. 14. Q9 The third trend I wanted to highlight was the sharing economy. The ways in which we consume, contribute, and participate are all changing. There's been some big technological changes in our lives that have made it much easier for us to connect with each other, and
  15. 15. An example of this that got talked about a lot at SXSW is Magic. Magic is a new peer to peer delivery service that has become incredibly popular in the US. People can send a text message to Magic with anything they want, at any time of day, and Magic's has
  16. 16. AEROMOEIL In Back To The Future they went to the future and saw flying cars. That was the year 2015, and at SXSW this year we saw them for ourselves. A unveiled the latest version of their flying car, which was just as comfortable driving through a city as it was flying
  17. 17. - The fourth big trend was the tension between man and machine - This has been growing for years now, and seemed to get a lot more attention this year - Maturing of AI and robotics has led to some really interesting ideas - Man + Machine — machines do heavy lifting we cherry pick the options (CENTAUR reality)
  18. 18. * 7_v g ‘T . . , / I r - , . L ‘g ‘I . - l§? w , ;;, I_; 1* v . - }5. W, M? if -. / , I in . _-r. ,.illl ; -‘_ . i Ava 1.: Ava? ' . : ) l — One that triggered a lot of discussion was a promotion for a new film, Ex Machina — To get people talking about this film, the creators put one of their Al creations, Ava, on Tinder — They tricked people into thinking Ava was real, before they
  19. 19. MEI! /. PETTING -—zooe — Breeding more intimacy there was also the robot petting zoo — Field Innovation Team (FIT), a non- profit technology company, wanted to get people hands on with some of the cutting edge disaster relief technologies — They put together the zoo at SXSW this year to showcase drones that could help scope out disaster zones,
  20. 20. ‘Ar E IVIIIIIJ ELIINE5 E Martine Rothblatt — CEO United Therapeutics. .. "There is no line in the sand for where human consciousness has to II lie. .. MIND CLONES — allowing people to
  21. 21. irf'i"= ,.'I'Il3l. lIl, I' lIt. ii. I — The 5*“ and final trend was around humanising data — Data can be incredibly powerful, but consumers don't care about data — they care about what it lets them do — A big focus moving forwards is going to be around humanising
  22. 22. EIISIIIESTERIJ « i , ‘. .V. .,m - Data about movement. .. - A nice example of this was the SXSWesteros installation for Game Of Thrones — Let you build a beautifully stylised portrait of yourself using the movement of you waving a sword, captured through a Kinect
  23. 23. Y , . ‘ I , .3» A_: _ _--A, -. —. > -5‘: -'~ . — I ~~ ‘_, ,_ n‘*’ , I I I , ~ - ! , " , ‘ I1. . I . ,, , , ’ I’, ll’! 1 .4 I I I . * - . z . 4 1 , ‘'. ..’: '—7'. I S " '-. I"'1‘i; § 17) I ' If-1""'; “‘? “"—*’~'I. 'I; I'IlI’IlIIl" -~jI_‘_~t 7 - ' . "‘.73{! l*'li/ I". —i‘. ” ’. -V . ._ F ‘*. l » I”. .. _’l? '. - IBM also had a great installation called 'cognitive cooking’ — Watson IBM's super computer — Food van that asked you to suggest a meal ingredient and a cuisine - It would then scan thousands of recipes online and find things that work — Using its artificial intelligence of taste combinations it would then create a
  24. 24. - GUTO REQUENA — a Brazilian production company — They used sensors that record heartbeat, voices and brainwaves and got people to talk about being in love with their partner — Using the data generated from this they used an algorithm to create unique visualisations of each person's love, as intricate as snowflakes
  25. 25. I I U I11.’ I S III __. .‘ '1 , H.ljII' I. . III I“' — Dr Genevieve Bell, "Technology's roll is to keep us in flow. " — Previously we were trying to use technology to define the world — This year we seemed to accept that technology is defining the world we lived in, the last interface we need to worry about

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