Weird Facebook, /r/me_irl, Black Twitter and /b/ - these are all obscure parts of the internet that you may not have heard of, but you’ve almost certainly felt their impact indirectly. With identity more fragmented than ever we have turned to stranger and stranger forms of communication, and suddenly tiny pockets of internet culture can end up winning elections and transforming businesses. Behind the chaos is a science to the madness, and this session will teach communicators how to leverage it.

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Discoveries
from the edge
of the internet

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Identity has changed
forever
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We’ve
moved
from this
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To this
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Subcultures are no longer all
consuming - identities are
more fragmented than ever.
Technology has allowed
people to define themselves
in multiple ways
simultaneously.

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And that’s
given rise to
some very
strange
subcultures
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Some of the
tiniest corners
now have a
huge influence
on wider
culture
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And brands
and publishers
are desperate
to leverage it
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Original ->

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But more often
than not, they
get it wrong...
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In this session we will
go deeper into the
weirdest corners of the
internet, and unpick
some of the reasons
they are able to have
such a huge impact on
broader culture.
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And provide
practical points on
how to learn from
them without
ending up on one
of these sites
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From this session you will learn:
1. How, and why, are our identities more fragmented than ever?
2. How is identity fragmentation linked to weird internet culture?
3. What is the paradox of scale, and why is it important to
communicators?
4. What are the weirdest but most impactful parts of internet
culture?
5. How can communicators learn from these weird niches without
becoming the butt of the joke?
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Felix Morgan
Snr Strategist & Innovation Lead
Livity
felix@livity.co.uk
References - Dyson Rethinkers | PlayStation Languages of Game