6. Blog + Marketplace
• Generate traffic + sales
• Maintain Elo7 presence in the customer’s life
• Spread the culture of handmade
• products
6
7. Past
• Without mobile support
• Slow pages
• No SEO optimisation
• Many unnecessary plugins installed
• No communication between IT Team and Marketing Team
7
18. Images
• Images are responsible for a
lot of traffic, you should care
about this.
• Don’t forget to use the ALT
attribute
18
19. ALT’s and titles help, but…
We should look for more points:
• Are the images related to the content?
• Is the content original?
• Don’t use files like DSC98932.jpg
• Use the images in a correct size
• Use optimize Image tools(ImageOptim, JPEGMini e
PunyPNG)
19
20. schema.org
• It is a technique to classify the content for search engines
• With schema.org we have a group of content to identify
different types of content
20
https://schema.org/docs/full.html
21. schema.org + WordPress
• With schema.org we have different
groups to classify our content
• For example, A group that we used was
CreativeWorks > Article > BlogPosting
21
27. Webmaster tools
• Analyse the data structure
• Look at the Search Analytics
• Watch and fix the errors
27
28. Past x Present
• Without mobile support
• Slow pages
• without SEO optimisation
• Many unnecessary plugins
• Without communication between
IT Team and Marketing Team
28
• Mobile Support
• optimised pages
• SEO optimisation
• Just use the necessary plugins
• Good Communication between IT
Team and Marketing Team