4. Lifebuoy’s vision and mission
As the world’s leading health soap, Lifebuoy aims
to make a difference by creating accessible
hygiene products (soap) and promoting healthy
hygiene habits. With this in mind, Lifebuoy aims
to change the handwashing behaviour of 1 Billion
people by 2015.by 2015 the Lifebuoy brand aims to change the hygiene
behaviour of 1 Billion consumers across Asia, Africa and
Latin America, by promoting the benefits of
handwashing with soap at key occasions, thereby
helping to reduce respiratory infections and diarrhoeal
disease, the world’s two biggest causes of child
mortality.
6. Differentiation
Red (lifebuoy active red)
Positioning
“Cuci tangan pakai sabun”
10x melindungi kuman,
10x lebih baik untuk perawatan kulit.
Since 1894, has supported peope to have
better personal hygiene. The classic red bar
of Lifebuoy soap and its distinctive
medicated carbolic smell was synonymous
with cleanliness throughout the twentieth
century.
7. Lifebuoy’s Social program
Sebagai sabun antibakteri no 1 di Dunia, visi
kami adalah membawa kesehatan dan
kebersihan untuk satu miliar orang.
Editor's Notes
The targeting market for lifebuoy is all households who can affordbuying soap and who want to fulfill everyday need that provides them and their family with a 100 anti bacterial solution and completeprotection from all germs bacteria and cleanliness from dirt. Lifebuoy belief that children are the potential agent for change and impartingeducation on the importance of hand washing with soap will enable them to adopt early habit in life
Lifebuoy products
The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene. The classic red bar of Lifebuoy soap and its distinctive medicated carbolic smell was synonymous with cleanliness throughout the twentieth century.
Today, the Lifebuoy brand is more than the quintessential bar of red soap. With its multiple soap variants and specially designed body washes, Lifebuoy protects families from 10 infection causing germs. These, along with its range of liquid hand washes and hand sanitizers ensure daily hygiene and freshness for the entire family.
