Use trends and technologies that are on the horizon to create solutions to customers problems.

1. What’s
Next?

2. What’s Next?
Think about trends & technologies on
the horizon and how you might move
into these areas to solve problems for
customers
Think about the future of the home,
work, retail, healthcare, education,
entertainment, transport, society etc.

3. READING
Opportunity Recognition as
Pattern Recognition: How
Entrepreneurs "Connect the
Dots" to identify New Business
Opportunities
By Robert Baron@FergalBrophy 3

4. @FergalBrophy

5. MEGATRENDS
5

6. @FergalBrophy
Ireland 65+: 2012 462K, 2041 = 1.4 million
USA: 2012 40 million, 2050 86 million
Japan/Germany: Majority will be 50+ in 2050

7. WAS IS
Lost earning power New spending power
Maturity Longevity
Retirement Rejuvenation
Borrowed time Decades to go
Running clock down Revving up the engine
Old = decrepit Old = active
Don’t switch brands Searching for brands
Neglected by brands Neglected by brands

8. VIDEO RECOMMENDATION
PAXMAN HUNTS TRUTH ON
AGEING BRITAIN
@FergalBrophy 8

9. https://www.youtube.com/watch?v=_6kfBPGtXCg
Dementia
Diagnosis
Video Game

10. WHAT ARE THE
PROBLEMS-TO-BE-
SOLVED FOR AN
AGEING
POPULATION? 10

11. @FergalBrophy

13. @FergalBrophy

14. VIDEO RECOMMENDATION
MEGATRENDS -
RAPID URBANISATION
@FergalBrophy 14

15. WHAT ARE THE
PROBLEMS-TO-BE-
SOLVED FOR AN
INCREASINGLY
URBANISED
POPULATION? 15

16. @FergalBrophy

17. Women Make The Decisions
83%
consumer
purchases
94%
home
furnishings
92%
Holidays
91%
new homes
80%
DIY
60%
cars
80%
Healthcare
89%
financial
services
61%
pay bills

18. HOW CAN WE SOLVE
PROBLEMS FOR
WOMEN AS
DECISION-MAKERS?
18

19. @FergalBrophy
Green Century

20. VIDEO RECOMMENDATION
ORIGINAL UNPACKAGED,
A ZERO WASTE,
NO PACKAGING SUPERMARKET
@FergalBrophy 20

21. @FergalBrophy

22. @FergalBrophy

23. What are the
problems-to-be-solved
resulting from
environmentalism and
sustainability?

24. AUTHENTICITY
&
TRANSPARENCY
24

26. VIDEO RECOMMENDATION
WHY PATAGONIA TELLS
CUSTOMERS IT’S
COATS ARE TOXIC
@FergalBrophy 26

27. What are the
problems-to-be-solved
resulting from
authenticity and
transparency?

28. THE PACE OF
CHANGE
WILL NEVER BE
SLOWER
THAN IT IS TODAY

29. @FergalBrophy

30. @FergalBrophy

31. @FergalBrophy
InternetofThings

32. @FergalBrophy

33. @FergalBrophy

34. @FergalBrophy

35. How can VR solve
problems in heathcare,
education or deliver
better entertainment
experiences?

37. How can AI solve
problems in heathcare,
education and other
sectors?

38. @FergalBrophy

39. BE DISPUPTIVE OR FOLLOW?

40. YOUR TURN
40

41. Think about a number of
what’s next ideas.
Having generated a number
of problems-to-be-solved
and possible solutions,
choose your favourite one

42. What’s
Next?