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Primavera/ Verão 2015
Planejamento de Coleção Turma E
Fernanda Vasconcellos Caminha
História da Marca
A marca FARM, dos sócios Kátia Barros e Marcello Bastos, tem o início de sua trajetória, em 1997, na Bab...
Análise do Lookbook
Look 1: Biquíni tomara-que-caia branco com bico (F)
Look 2: Biquíni cortininha estampado (F)
Look 3: B...
Análise do Lookbook
Look 8: Biquíni tomara-que-caia estampado (F)
Look 9: Biquíni cortininha com aplicação de crochê (F)
L...
Análise do Lookbook
92,8% FASHION E 7,2%VANGUARDA
Público Alvo
A FARM é feita para mulheres de 18 a 30 anos, jovens, descoladas e com lifestyle
carioca. Essas mulheres na s...
Painel do Público Alvo
Tendências
ÉTNICO: A tendência étnica é uma mistura de diferentes motivos que remetem
as tradições, cultura e costumes de ...
Tendências
Tema
Deserto Africano
"On the first part of the journey I was looking at all life
The were plants and birds and rocks and t...
Painel de Tema
Paleta de Cores
PANTONE
173 C
PANTONE
116 C
PANTONE
GRAY 10 C
PANTONE
1505 C
PANTONE
1525 C
PANTONE
175 C
PANTONE
492 C
PA...
Padrões
PIRÂMIDES NATIVO TRIBAL PINTURAS HÓRUS
ÁFRICA FLÔR DO DESERTO ZULU LAGARTOS ESCAMAS
Cartela de Materiais
LYCRA
Composição: 84% Poliamida e
16% Elastano
Gramatura: 230/ M²
Fornecedor: Center Fabril
FORRO
Com...
Cartela de Aviamentos
Composição: 100% Poliamida
Fornecedor: Aslan
Composição: 60% Poliretano
e 40% Poliéster
Fornecedor: ...
Cartela de Aviamentos
Composição: Latão
Fornecedor: Aslan
Composição: 89% Poliamida
e 11% Elastano
Fornecedor: Aslan
Compo...
Cartela de Aviamentos
Composição: Latão
e 40% Poliéster
Fornecedor: Aslan
Composição: 100%
Zamac
Fornecedor: Aslan
ILHÓS F...
MIX DE PRODUTOS BÁSICO FASHION VANGUARDA
Biquíni tomara-que-
caia
1
Biquíni tomara-que-
caia com bojo
1
Biquíni com alça 4...
Tabela de SKU
PEÇA REF B F V ESTAM. TAM TOTAL LOJAS SKU
B. A. CRU. B.A. C.F 0 1 0 LAGARTO P, M,G 30 44X 2 2640
B. T. C B. ...
Famílias
Miragem: Essa família é movida pelo sol, magia e pelos deuses do Egito. Em dias ensolarados
os looks refletem core...
Acessórios
Família Miragem
Turbante de Algodão
e Body Chain de bronze
Colar Placa dourada
Bracelete Cobra
de metal bronze
...
Acessórios
Família Oásis
Colar olho de
metal bronze
Bracelete de
metal bronze
Pulseira de
pedraria
Colar de Fio Anéis de m...
Planejamento de Coleções - Marcas
Planejamento de Coleções - Marcas
Planejamento de Coleções - Marcas
Planejamento de Coleções - Marcas
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Planejamento de Coleção para Marcas

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Planejamento de Coleções - Marcas

  1. 1. Primavera/ Verão 2015 Planejamento de Coleção Turma E Fernanda Vasconcellos Caminha
  2. 2. História da Marca A marca FARM, dos sócios Kátia Barros e Marcello Bastos, tem o início de sua trajetória, em 1997, na Babilônia Feira Hype, evento que reunia marcas alternativas e jovens estilistas no Rio de Janeiro. Em menos de seis meses, o stand da FARM foi a grande sensação da feira, batendo recordes de vendas. Assim, a Babilônia Feira Hype ficou pequena para a grife. Em 1999, a FARM abriu sua primeira loja, no posto 6, em Copacabana. Em 2001, a Segunda, no Fórum de Ipanema. E, em dezembro do mesmo ano foi inaugurada a terceira loja da marca, no Shopping Downtown, na Barra da Tijuca. A expectativa de vendas era de 15 mil peças naquele fim de ano. O resultado: 42 mil peças. A marca tem um estilo próprio, trazendo roupas descoladas e coloridas com tendências para as mulheres jovens. Tendo como diferencial a criação das próprias estampas. A FARM além de ter suas quatro coleções anuais, também tem mini-coleções temáticas, moda praia, lingerie e linha home. Além de suas coleções a FARM faz parceria com diversas marcas como Havaianas, Pantone, Adidas, Coverse e etc. Hoje a marca é líder de vendas no mercado de moda jovem feminina, tendo 44 lojas físicas, multimarcas vendendo a grife e o e-comerce. Concorrentes: Dress To, Maria Filó
  3. 3. Análise do Lookbook Look 1: Biquíni tomara-que-caia branco com bico (F) Look 2: Biquíni cortininha estampado (F) Look 3: Biquíni branco com detalhe (F) Look 4: Biquíni tomara-que-caia com alça estampado (F) Look 5: Biquíni de tricô (F) Look 6: Biquíni tomara-que-caia estampado (F) Look 7: Biquíni com alça de crochê (V)
  4. 4. Análise do Lookbook Look 8: Biquíni tomara-que-caia estampado (F) Look 9: Biquíni cortininha com aplicação de crochê (F) Look 10: Biquíni com alça estampado (F) Look 11: Biquíni tomara-que-caia estampado (F) Look 12: Maiô tomara-que-caia estampado (F) Look 13: Maiô com alça estampado (F) Look 14: Biquíni com alça estampado (F)
  5. 5. Análise do Lookbook 92,8% FASHION E 7,2%VANGUARDA
  6. 6. Público Alvo A FARM é feita para mulheres de 18 a 30 anos, jovens, descoladas e com lifestyle carioca. Essas mulheres na sua maioria são universitárias, antenadas e bastante femininas. O público alvo busca roupas leves, coloridas, despojadas e que sigam as tendências atuais.
  7. 7. Painel do Público Alvo
  8. 8. Tendências ÉTNICO: A tendência étnica é uma mistura de diferentes motivos que remetem as tradições, cultura e costumes de diferentes povos da África, América Central, do Sul e Ásia. O estilo étnico é caracterizado por peças coloridas, desenhos geométricos, grafismos, padrões tribais, símbolos, animais exóticos e outros trabalho artesanais. AMARELO: A cor é sinônima de alegria, energia e anima qualquer visual. Por ser uma cor luminosa, ela combina facilmente com outras cores e estampas diversas, além de realçar bastante a pele bronzeada e morena. Looks em color block, monocromáticos e até com o animal print podem ser utilizados com amarelo. Fonte: Chic Gloria Kalil
  9. 9. Tendências
  10. 10. Tema Deserto Africano "On the first part of the journey I was looking at all life The were plants and birds and rocks and things There was sand and hills and rings The first thing I met was a fly with a buzz And the sky with no clouds The heat was hot and the ground was dry But the air was full of sound" A Horse With No Name - America Inspirada pela música da banda britânica America, que trata da atravessia de um homem no deserto até o oceano e pelos desertos africanos tórridos, este tema trás uma tempestade de areias de cultura e reflexões sobre a vida.
  11. 11. Painel de Tema
  12. 12. Paleta de Cores PANTONE 173 C PANTONE 116 C PANTONE GRAY 10 C PANTONE 1505 C PANTONE 1525 C PANTONE 175 C PANTONE 492 C PANTONE 358 C PANTONE 168 C PANTONE 357 C
  13. 13. Padrões PIRÂMIDES NATIVO TRIBAL PINTURAS HÓRUS ÁFRICA FLÔR DO DESERTO ZULU LAGARTOS ESCAMAS
  14. 14. Cartela de Materiais LYCRA Composição: 84% Poliamida e 16% Elastano Gramatura: 230/ M² Fornecedor: Center Fabril FORRO Composição: 100% Poliamida Gramatura: 80g/ M² Fornecedor: Center Fabril
  15. 15. Cartela de Aviamentos Composição: 100% Poliamida Fornecedor: Aslan Composição: 60% Poliretano e 40% Poliéster Fornecedor: Aslan Composição:100% Poliéster Fornecedor: Aslan Composição: Plástico Fornecedor: Aslan FIO DE HELANCA BOJO TRIÂNGULO BOJO MEIA TAÇA PIRÂMIDE
  16. 16. Cartela de Aviamentos Composição: Latão Fornecedor: Aslan Composição: 89% Poliamida e 11% Elastano Fornecedor: Aslan Composição:Latão Fornecedor: Aslan Composição: 100% Poliéster Fornecedor: Aslan REGULADOR ARGOLA ELÁSTICO LINHA
  17. 17. Cartela de Aviamentos Composição: Latão e 40% Poliéster Fornecedor: Aslan Composição: 100% Zamac Fornecedor: Aslan ILHÓS FECHO
  18. 18. MIX DE PRODUTOS BÁSICO FASHION VANGUARDA Biquíni tomara-que- caia 1 Biquíni tomara-que- caia com bojo 1 Biquíni com alça 4 Biquíni cortininha 1 Maiô 1 1 Biquíni alça cruzada 1 TOTAL 90% 10% Tabela de Parâmetro
  19. 19. Tabela de SKU PEÇA REF B F V ESTAM. TAM TOTAL LOJAS SKU B. A. CRU. B.A. C.F 0 1 0 LAGARTO P, M,G 30 44X 2 2640 B. T. C B. TC. F 0 1 0 ÁFRICA P, M, G 30 44X 2 2640 B. CORT. B. C. F 0 1 0 PIRÂMIDE P, M, G 30 44X2 2640 B. T. C. B B. TC. B. F. 0 1 0 PINTURAS P, M, G 30 44X2 2640 BIQUÍNI COM ALÇA BIQUÍNI COM ALÇA FASHION 0 0 NATIVO P, M, G 30 44X2 2640 0 1 0 F. DESERT P, M, G 30 44X2 2640 0 1 0 ZULU P, M, G 30 44X2 2640 0 1 0 TRIBAL P, M, G 30 44X2 2640 MAIÔ MAIÔ F. 0 1 0 HÓRUS P, M, G 30 44X2 2640 MAIÔ T. C. M. T. C. V 0 0 1 ESCAMAS P 10 44 440 1 TOTAL: 24220
  20. 20. Famílias Miragem: Essa família é movida pelo sol, magia e pelos deuses do Egito. Em dias ensolarados os looks refletem cores luminosas, como amarelo e laranja. Oásis: Essa família monstra toda a fertilidade do deserto africano e seus animais. Os looks apresentam estampas de répteis, florais e africanas em tons de verde e terra.
  21. 21. Acessórios Família Miragem Turbante de Algodão e Body Chain de bronze Colar Placa dourada Bracelete Cobra de metal bronze Pulseira Tribal de madeira Anel Pulseira de metal dourado Brinco Tribal de Latão Colar de Metal bronze Brinco Geométrico com pedraria Sandália de couro com salto de madeira Anel de Pedra
  22. 22. Acessórios Família Oásis Colar olho de metal bronze Bracelete de metal bronze Pulseira de pedraria Colar de Fio Anéis de metal dourado Sandália de couro com salto de madeira Colar de madeira com pedra Colar de corda com metais dourados e pedrarias

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