2. JAZZ IS NOT
DEAD
IT JUST
SMELLS
FUNNY
FRANK ZAPPA (1940-1993)
RETAIL
FINANCE
AUTOMOTIVE
MEDIA
EDUCATION
HEALTHCARE
...
but they all need to
ACT NOW
3. NO DYSTOPIA NO UTOPIA
JUST REALISM
TALKING ABOUT TRANSFORMATION
4. HEY, NICE TO MEET YOU!
Jo Caudron
CO-CEO
@jocaudron
@jcaudron
jo.caudron@duvalunion.com
Active in digital since 1993.
Entrepreneur involved in 20+ start-ups.
Founding Partner of
Duval Union Consulting
00 32 475 43 80 98
THE BOOKS THAT
CLOSED MEDIA DOORS
THE BOOK THAT
OPENED MANY
MORE DOORS
7. WE HELP OUR CLIENTS WITH THEIR
DIGITAL TRANSFORMATION STRATEGY
FINANCE &
INSURANCE
TELCO &
TECHNOLOGY
(NON) FOOD
RETAIL
BRANDS
& FMCG
MEDIA &
PUBLISHERS
INDUSTRY
COMPANIES
HEALTH &
PHARMA
MOBILITY &
TRANSPORT
PUBLIC &
NON-PROFIT
SERVICES &
UTILITIES
Vlaams
Parlement
19. The relationship with the market changes
New experiences in product, service
& packaging
GLASS HOUSE
THE PACKAGE
THE FROG
THE GATEKEEPERTHE TRAVELLER
THE CYBORG
THE PARTICIPANT
The position in the value
chain changes
New experts and our peers decide
what matters
Mobile gives access to everything,
everywhere, every time
People participate, share and
co-create their future
Technology becomes part of
everything we do
WHEEL OF CHANGE
20. The relationship is changing
between the organization and the
outside world.
THE GLASS HOUSE
TRANSPARENCY ACCOUNTABILITY PROXIMITY RESPONSIVENESS BI-DIRECTIONAL HUMANIZATION
22. The evolution of unbundling and
how this changes your products,
services and go-to-market.
THE PACKAGE
APPIFCATION LONG TAIL SELF-SERVICE SCALABILITYPRICESPEEDPERSONALIZED EXPERIENCEMONOLTHIC/ATOMIC
23. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds
Twitter,
Facebook
Newspaper Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle
24. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
FINANCE
RETAIL
HEALTHCARE
MEDIA
25. The position in the value chain is
challenged. You can bypass, or
be bypassed.
BYPASSING VIRTUALISATION FRAGMENTATION OF TOUCH POINTS
THE FROG
26. The Frog Bypassing Virtualization Fragmentation of touchpoints
MEDIA & ENTERTAINMENT
RETAIL & LUXURY
AUTOMOTIVE
27. Opinion making is challenged.
New players can dominate the
attention of people.
NEW GATEKEEPERS RECOMMENDATIONS “GOOD IS GOOD ENOUGH” AMBASSADORSHIP
THE GATEKEEPER
28. • 28
Strengthening the gatekeeper rol
Netflix will invest every year in local, flemish fiction. With 1,3
euro for each subscriber & 22% of the flemish people already
on the platform this adds up to roughly 2 million euro’s.
30. Primary location and place of
consumption are changing. There is
a need to merge offline and online
THE TRAVELLER
PLACE UTILITY EMPOWERED SELF INSTANT GRATIFICATION NEW WAY OF WORKING CONTEXTUAL AWARENESS
31. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
FINANCE
RETAIL
HEALTH
GOVERNEMENT
32. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
15-19 years old 65+ years old
1
2
3 3
2
1
69%
54%
35%
65%
18%
19%
digimeter 2017
33. Consumers are uniting. The
power of the crowd can be good
or bad for your organization.
COMMUNITY COLLABORATION POWER OF THE CROWD SHARING ECONOMY
-
THE PARTICIPANT
34. The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance
35. The Participant Community Power of the crowd Sharing economyCollaboration
MEDIA &
ENTERTAINMENT
FINANCE
TRAVEL
HEALTHCARE
36. 36
Empowered self - everyone is media
With Instagram & Facebook live can everyone, everywhere
become their own broadcasters. Fulfilling the instant gratification
need.
38. Technology keeps progressing.
We are only at the beginning of
the digital revolution.
THE CYBORG
INTERNET OF THINGS WEARABLES MONITORINGDATAROBOTICSQUANTIFIED SELF
39. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
MEDIA & ENTERTAIMENT
FINANCE
HEALTHCARE
MOBILITY
40.
41. 41
World Cup matches in VR
Facebook-owned Oculus is going to stream a handful of Word Cup
matches in virtual reality (VR), for free. Oculus will stream four
games via its recently-unveiled social co-viewing app Venues.
Users of the app can watch 180-degree live streams of concerts,
sports events and comedy nights together with others in VR,
complete with the ability to talk to other avatars via voice chat.
43. GLASS HOUSE
THE PACKAGE
THE FROG
THE GATEKEEPERTHE TRAVELLER
THE CYBORG
THE PARTICIPANT
WHEEL OF CHANGEI SEE THE INNOVATIONS,
BUT WHAT DO THEY MEAN?
WHAT IS THE REAL IMPACT
ON MY BUSINESS?
57. How many “linear TV-stations” could survive?
Will they be entirely based on local content and
if yes, how could this be financed?
How much local advertising money can be
made? How much will shift to FANG?
58. TYPICAL VIEWING HABITS CONSIST OF
PREMIUM
PRE-RUN
LOCAL
LINEAR
CUTTING-EDGE
CATALOGUE
BTW: CAN YOU SEE THE PATTERN EMERGE?