FIAT/IFTA World Conference 2015 Vienna

1. Moving images

2. HELLO

3. DIGITIZATION REVOLUTIONIZED
THE HOLY GRAIL
Source: The Victrola book of the opera, internet archive book images on Flickr
in search of
or

4. A STRATEGY FOR SUCCES

5. Source/inspiration: “The long tail” Chris Anderson
PRODUCTS (items, assets, reels, collections or…)
POPULARITY(value)
SELECTION STRATEGY

6. HERITAGE STRATEGY
USE = VALUE
DIGITZATION
VALUE

7. QUALITY IS IN THE CONTENT
“Looking through archive clips is for me like going on a
ride in a time machine. The world and the way people
lived just 50 years ago can be as exotic as watching rare
animals in the zoo. And then again you discover that some
things never change, that history keeps on repeating itself
and that our time on this earth is very short. It´s good to
get remembered of that once in a while.”
Jella Bethmann - director & producer at Achtung Film.

8. QUALITY IS IN THE CONTENT
Clip from “The best age” to be broadcasted on DR K oktober 2015

9. THE BLACK BOX
Photo credit: DRs Kulturarvsprojekt

10. UN-BLACK-BOX THE ARCHIVE!
Photo credit: DRs Kulturarvsprojekt

11. THE ROAD TO SMART DIGITIZATION
Telecine
Digitization
Scanner
COST
Productivity

12. TESTING THE THESIS
Telecine
Digitization
Scanner
COST
Productivity

13. QUALITY IS IN THE CONTENT
B&G test digitization clip

14. COSTS ARE COSTS

15. SACRIFICE TECHNOLOGY FOR
PRODUCTIVITY

16. TIME IS YOUR WORST ENEMY
GOOD - decision
BAD - decision
SLOW
-digitization
FAST
-digitization
TIME

17. CHALLENGE PRESUMPTIONS
Photo credit: DRs Kulturarvsprojekt

18. Tobias Golodnoff
CEO, FASTFORWARD
P +45 2132 7088
E tobias@ffw.io
THANK YOU!