How to attract sales and new business with your LinkedIn Profile
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The document provides tips for using LinkedIn to attract new business as a marketing technology vice president. It recommends publishing content regularly on LinkedIn to establish expertise, networking actively by connecting with others and participating in relevant groups, and interacting regularly with connections to keep your profile active. The key is dedicating 10 minutes a day to activities like sharing content, checking who viewed your profile, and looking at client and prospect profiles to stay top of mind for business opportunities.
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How to attract sales and new business with your LinkedIn Profile
- 1. USING LINKEDIN TO ATTRACT NEW BUSINESS Christopher Penn, Vice President, Marketing Technology
- 3. SHIFT COMMUNICATIONS 2012 DIGITAL/SOCIAL AGENCY OF THE YEAR BOSTON 100+ PROFESSIONALS VOTED “SAVVIEST SOCIAL PR AGENCY” BY 500+ B2C AND B2B MARKETERS NEW YORK EMPLOYEE STOCK OPTION PLAN SHIFT IS AMONG THE TOP 5 FIRMS THAT “WILL FEATURE HEAVILY IN A FUTURE WHERE PR IS AT THE HUB OF A NEW ERA OF BRAND COMMUNICATIONS THAT TRANSCENDS MARKETING.” SAN FRANCISCO TECH AND CONSUMER EXPERIENCE AWARD-WINNING BI-COASTAL PRESENCE AGENCY FACTS
- 6. EARNED MEDIA STRATEGY OWNED MEDIA CREATIVE RESEARCH CONTENT EARNED MEDIA ANALYTICS MESSAGING PAID MEDIA • As Paid, Owned & Earned Media converge, the 3rd party praise of mainstream media, bloggers and consumers grow more important than ever. • Today we can use this Earned Media as a hub for Paid & Branded marketing efforts, extending the lifecycle of the company’s most trusted content.
- 7. LINKEDIN
- 8. WHY LINKEDIN
- 9. WHY LINKEDIN
- 10. WHY LINKEDIN
- 11. CORE CONCEPTS
- 14. LADDER UP
- 15. SOCIAL STRATEGY IN ONE SLIDE Work right to left Social Media Strategy Who What Why Network Content Objectives Who is going to be your target What content are you going to What are the overall business audience? create or curate to gain interest? objectives and goals? What self-identified characteristics Where will that content come from? How will you measure them? will you look for? What schedule will you use? What indicators will you use to What networks are they on? determine when something’s not Who will be responsible for content working and who makes that call? How will you build the network? creation? Social Media Strategy in One Slide (www.ChristopherSPenn.com and @cspenn)
- 16. NETWORK STRATEGY Symmetric Asymmetric
- 17. CONTENT STRATEGY Short Form Long Form
- 18. PREREQUISITES
- 19. OBVIOUSLY HAVE A PROFILE
- 20. GET THE APP
- 21. COLLATERAL
- 22. HEADSHOT
- 23. VIDEO
- 24. NO VIDEO? TURN ON WEBCAM & G+
- 27. PROFILE
- 28. PROFILE LINK
- 29. POWER MOVE h5p://cspenn.com/l h5p://cspenn.com/f h5p://cspenn.com/g h5p://cspenn.com/t h5p://cspenn.com/n
- 30. ELEVATOR PITCH
- 31. FIND THE THREADS Photo credit: the Shopping Sherpa h5p://www.flickr.com/photos/49333775@N00/2383975585/sizes/o/
- 32. EXPERIENCE
- 33. NOT JUST JOBS
- 34. SPEAKING?
- 35. AWARDS MATTER
- 38. RECOMMENDATIONS ARE EARNED MEDIA Never, ever fake them; get as many legitimate, true ones as you possibly can.
- 39. CONTENT
- 40. PUBLISH DAILY Keep your profile active! At worst, you can always just share the daily SHIFT blog post. *wink wink nudge nudge*
- 42. USE BUFFER W/FEED READERS Google Reader is going away on July 1, but there are many other choices.
- 43. USE BUFFER W/OUR WEBSITE
- 44. USE BUFFER W/OUR WEBSITE
- 45. PARTICIPATE IN RELEVANT GROUPS
- 46. NETWORK
- 47. SAY YES SAY YES UNLESS YOU HAVE A COMPELLING REASON TO SAY NO (there shouldn’t be any drunk pictures to hide on LinkedIn)
- 48. DON’T BE THIS GUY #FAIL
- 49. BE THIS GUY Great intro that reminds me who this is and why I should connect.
- 50. ASK
- 51. ASK
- 52. ASK Sensing a theme yet?
- 53. ASK Sensing a theme yet?
- 54. ASK Sensing a theme yet?
- 55. INTERACT
- 56. INTERACT
- 57. WATCH: ARE YOU SELLING?
- 58. LINKEDIN IN 10 MINUTES A DAY 1. Say hello every morning. (30 seconds) 2. Share your blog post of the day. (30 seconds) 3. Using Buffer or Hootsuite, share 3-‐5 industry arbcles that are worthwhile. 4. Say hello to any first degree connecbon you don’t know who shows up on your “Visited Your Profile”. (2 minutes) 5. Check out your clients or prospects in Signal every day. (2-‐4 minutes)
- 59. THANK YOU! Q&A