The document describes how a person named Anssi interacts with Finland's financial sector at different stages of his life. As a child, Anssi's parents take out insurance policies for him. As a teenager and young adult, Anssi opens bank accounts, takes out loans for education and vehicles, and begins saving and investing. In middle age, Anssi takes out home loans and insurance. In retirement, Anssi uses assets accumulated over his lifetime to fund additional care. The financial sector plays a role in everyone's lives in Finland and generates tax revenue to fund important services.

1. THE FINNISH FINANCIAL SECTOR
Better finances for everyone

2. Anssi, 7 years old
Anssi is an active kid. His
parents take out sports and
accident insurances.
Anssi, 15 years old
Anssi gets his own current account and
payment card. He takes out moped
insurance and opens an ASP-savings
account to finance his own home in the
future. Once Anssi turns 18, his
statutory earnings-related pension
begins to accumulate.
Baby Anssi
Anssi’s parents take out medical
expenses insurance and open a
bank account for their baby. They
make the first fund investments on
Anssi’s behalf.

3. Anssi, 32 years old
With a family and home of his
own, Anssi now has a home loan
with loan insurance. He has taken
out additional cover for his car
with a voluntary motor vehicle
insurance, and the family pet is
also insured.
Anssi, 45 years old
Anssi has taken out a loan for a holiday
home. He receives an inheritance of
forest property and insures it. He invests
surplus monthly income into life
insurance to have a financial buffer if
times get hard.
Anssi, 20 years old
Anssi takes out a student loan. To
safeguard against losses Anssi takes out
home insurance and travel insurance as
well as statutory motor liability
insurance for his car. Online banking and
credit card use are a natural part of
Anssi’s daily life.

4. Anssi, 80 years old
Anssi uses the assets he has
accumulated from investments,
real estate and inheritances to self-
fund additional elderly care,
welfare and wellbeing.
Anssi, 68 years old
To supplement his earnings-related
pension Anssi considers taking out a
reverse mortgate or single-premium
pension insurance. He uses his
investment income for recreation and
travel.

5. EVERYONE IN FINLAND
is a customer of the financial sector

6. The financial sector keeps the wheels
of society turning
€1.4 billion tax revenue
can cover the expenses of
8 new central hospitals, or
50 new schools, or
basic education for 20,000 pupils

7. Financial sector – better finances for everyone
WWW.FINANCEFINLAND.FI