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RESULTS FROM THE ENTERPRISE
SEARCH AND FINDABILITY SURVEY
Hikingartist
SLIDESHARE.NET/FINDWISE
   GLOBAL + EUROPE
   + NORTH AMERICA
ANNUAL SURVEY
SIGN-UP FOR 2013
170 RESPONDENTS
    GLOBALLY
SEARCH VENDORS AND
    INTEGRATORS
    EXCLUDED
EUROPE
>1000 EMPLOYEES
   107 ORGS.
EUROPE:
      59.4%
101 RESPONDENTS
NORTH AMERICA:
     22.3%
38 RESPONDENTS
DEMOGRAPHICS
28 COUNTRIES
52.2%
PRIVATE SECTOR
48.8%
PUBLIC SECTOR
60.8%
> 1000 EMPLOYEES
33.5%
> 10 000 EMPLOYEES
52.9%
GLOBAL
NORTH AMERICA:
71.1% GLOBAL ORGS
EUROPE
53.6% GLOBAL ORGS
78.7%
ONE CORPORATE
  LANGUAGE
AMOUNT OF INDEXED
    UNSTRUCTURED
INFORMATION IN 3 YEARS
EUROPE
  86.2%
SAYS MORE
HOW CRITICAL IS FINDING
THE RIGHT INFORMATION
 TO BUSINESS GOALS AND
        SUCCESS?
75.0%
IMPERATIVE/
 SIGNIFICANT
EUROPE
       76.5%
IMPERATIVE/SIGNIFICANT
IS IT EASY TO FIND THE
  RIGHT INFORMATION
      WITHIN YOUR
ORGANISATION TODAY?
59.5%
MODERATELY/
 VERY HARD
EUROPE
       77%
MODERATELY/VERY HARD
14.0%
FAIRLY/VERY EASY
MULTIPLE REPOSITORIES?
50.7%
MULTIPLE REPOS
EUROPE
    53.3%
MULTIPLE REPOS
NORTH AMERICA:
    63.6%
MULTIPLE REPOS
LARGER ORGS
THINK IT IS (WAY)
MORE IMPORTANT
WHAT ARE THE OBSTACLES
 TO FINDING THE RIGHT
     INFORMATION?
63.4% POOR SEARCH FUNCTIONALITY
50.0% LACK OF ADEQUATE TAGS
51.4% INCONSISTENCY IN HOW WE TAG
     CONTENT
52.1% DON'T KNOW WHERE TO LOOK
EUROPE
64.2% POOR SEARCH FUNCTIONALITY
47.7% LACK OF ADEQUATE TAGS
48.6% INCONSISTENCY IN HOW WE TAG
     CONTENT
47.7% DON'T KNOW WHERE TO LOOK
NORTH AMERICA:
48.6% POOR SEARCH FUNCTIONALITY
62.9% LACK OF ADEQUATE TAGS
65.7% INCONSISTENCY IN HOW WE TAG
     CONTENT
54.3% DON'T KNOW WHERE TO LOOK
LEVEL OF SATISFACTION
19.6%
MOSTLY/VERY
 SATISFIED
EUROPE
      18.5%
MOSTLY/VERY SATISFIED
SATISFIED WITH
   UI SPEED
  NAVIGATION
DISSATISFIED WITH
    METADATA
   TAXONOMY
PRIMARY GOAL FOR
 UTILISING SEARCH
   TECHNOLOGY
ACCELERATE RETRIEVAL OF
  KNOWN INFORMATION
       SOURCES
86.6%
IMPERATIVE/SIGNIFICANT
IMPROVE RE-USE OF
      CONTENT
(INFORMATION/ KNOWLEDGE)
70.6%
IMPERATIVE/SIGNIFICANT
RAISE AWARENESS OF
  “WHAT WE KNOW”
58.2%
IMPERATIVE/SIGNIFICANT
USER EXPERIENCE
      TESTS
18.1%
REGULARLY
EUROPE
  14.5%
REGULARLY
SEARCH SUPPORT?
YES
37.5%
EUROPE + GLOBAL
     YES
    45.9%
WHO OWNS SEARCH?
57.6%
  IT
43.2%
IT (NOT CIO)
NORTH AMERICA:
    78.8%
      IT
EUROPE:
 54.2%
   IT
NORTH AMERICA:
      51.5%
  IT (NOT CIO)
28.8%
  CORPORATE
COMMUNICATIONS
EUROPE
        43.9%
CORPORATE COMMUNICATIONS
17.6%
KNOWLEDGE
MANAGEMENT
EUROPE
      10.5%
KNOWLEDGE MANAGEMENT
FINAL DECISION REGARDING
         SEARCH
70.9%
  IT
NORTH AMERICA:
    87.9%
      IT
EUROPE:
  66%
   IT
Hikingartist
SEARCH BUDGET
NONE SAYS
  45.4%
EUROPE
NONE SAYS
  36.4%
DON’T KNOW
  15.1%
EUROPE
DON’T KNOW
   21.8%
FOR THOSE WITH A
 SEARCH BUDGET
76.6%
LESS THAN 100K €
EUROPE
     ≈50%
DON’T KNOW HOW MUCH
BUDGET IN 3 YEARS
15.1%
SAYS SMALLER
   BUDGET
SAME OR MORE
SAYS THE REST
NUMBER OF EMPLOYEES
WORKING WITH SEARCH
50.4%
LESS THAN ONE
EUROPE
SAME IN >10 000
EMPLOYEE ORGS
EUROPE >10 000
    42.3%
 HAVE MORE >1
EUROPE >10 000
    19.2%
   3 - 5 PPL
ROI OR TCO
62.1%
 NO
KPI
58.6%
 NO
EUROPE >10 000
    42.3%
     NO
WHAT KIND OF KPI:S?
MONTHLY USAGE STATS
USER SATISFACTION
% TOP SEARCH TERMS MANAGED
CALL CENTER CALLS DEFLECTED
SEARCH REPHRASING
PRODUCTIVITY GAIN
SEARCH PERFORMANCE INDICATOR
WEB SEARCH INFLUENCE
YES
   59.5%
SIGNIFICANT/
 IMPERATIVE
EUROPE
       YES
      67.2%
SIGNIFICANT/IMPERATIVE
SAME TECH ON INTRANET
    AND INTERNET?
YES
30.4%
EUROPE
  YES
 42.6%
SEARCH STRATEGY IN
      PLACE?
YES
14.2%
EUROPE
  YES
 6.0%
YES + PLANNED
     44.4%
EUROPE
YES + PLANNED
      46%
USERS CAN PROVIDE
    FEEDBACK
YES + PLANNED
     72.3%
EUROPE
YES + PLANNED
      80%
USERS INFLUENCE ON
    RELEVANCY
YES
11.4%
EUROPE
  YES
  16%
PLANNING
  20.0%
IS THERE AN OWNER OF
     INFORMATION?
YES
29.5%
CONTENT LIFECYCLE
MANAGEMENT PROCESS IN
       PLACE?
NO
52.9%
STANDARD FOR WHAT
METADATA (DESCRIBING
CONTENT/INFORMATION)
YES + PLANNED
     48.4%
HAS A TAXONOMY
(IDENTIFYING, NAMING AND
  CLASSIFYING CONTENT)
YES
32.4%
WHO CAN TAG/CLASSIFY
CONTENT WITH METADATA?
%

                All users
User that publish content
                      IT
       Records managers
                Authors
  Subject matter experts
Automated (by software)

                            0   13   25       38   50
Hikingartist
SUMMARY
(HYPOTHESIS)
NO BUDGET
NO RESOURCES
 NO STRATEGY
NO TCO
NO ROI
NO KPI
BUSINESS CASE?
  IT DECIDES
BETTER METADATA
  MORE TAGGING
   TAXONOMY
SOMETHING
 POSITIVE
INFORMATION
   = VALUE
INFONOMICS:
    THE PRACTICE OF
INFORMATION ECONOMICS
   @DOUG_LANEY - GARTNER
 IN FORBES.COM 22TH MAY 2012
ENHANCE VALUE OF
     EXISTING
  INFORMATION
WE CAN FIX THIS
BETTER METADATA
STRATEGY
STANDARDISED KPI
(SEARCH PERFOMANCE INDICATOR)

           ROI
WORK STARTS
     AFTER
IMPLEMENTATION
LET US ALL HELP TO
 MAKE FINDABILITY
      BETTER
QUESTIONS?
Kristian Norling
kristian.norling@findwise.com
      @kristiannorling
         @findwise
       findwise.com
         Slideshare
          LinkedIn
           Vimeo
        Newsroom

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Results from the Enterprise Search and Findability Survey 2012