2. A revolution
I n more than 70% of
cases, the decision to buy
This groundbreaking
research project, the
one item in favor of a biggest in history, has
competitor product is made revealed how everything
in the four seconds before we believe about why we
the consumer takes their buy is wrong. By examining
choice from the store shelf. consumers’ brains, using
the most sophisticated
F-o-u-r s-e-c-o-n-d-s! brain scanning technology
available, Lindstrom and
Would you like to know his team have analysed
what goes on during those consumers in the U.S., the
four seconds? Why your United Kingdom, Germany,
brand was rejected or Japan and China. And
accepted? What trigger d they’ve discovered that
the decision in favor of your we’re hardwired to buy
competitor? brands.
No-one has been able to The research results are Martin Lindstrom is one of
unlock what happens in mindblowing. For the first
these four seconds – until time ever, Lindstrom has
branding’s most original thinkers –
now. proven how it is possible to his insights surprise even the most
predict the success of a savvy marketer.
With the support of 20 brand – without asking the
leading scientists, Martin consumer ‘s opinion. But Robert A. Eckert, CEO & Chairman Mattel Inc.
Lindstrom and his global this is far from the full
”
team has spent four years story…
researching what Lindstrom
calls our ‘buyology’.
3. Truth and Lies
About Why We Buy
H ow much do we know
about why we buy? What
and products. His startling
results shatter much of
Why do rational people act irrationally?
Written like a fast-paced detective novel,
Buyology unveils what neuromarketers know
truly influences our decisions what we have long believed about our decision-making so we can buy
in today’s message-cluttered about what seduces our and sell more insightfully.
world? An eye-grabbing interest and drives us to
advertisement? A catchy buy. Among the questions Dr. Mehmet C. Oz, The Oprah Show
slogan? An infectious jingle? he explores:
Or do our buying decisions
take place below the surface, Does sex actually sell? To
so deep within our what extent do people in
subconscious minds, we’re skimpy clothing and
barely aware of them? suggestive poses persuade
us to buy products?
In Buyology, Lindstrom
presents the astonishing Despite government bans,
findings from his does subliminal advertising
groundbreaking, four-year, still surround us – in bars,
$7million neuromarketing on highway billboards, and
study, a cutting-edge on supermarket shelves?
experiment that peered inside
the brains of 2,000 volunteers Can ‘cool’ brands, like
from around the world as iPod, trigger our mating
they encountered various instincts?
logos, commercials, brands
4. $7 million
groundbreaking
A riveting read. Challenging,
research program exciting, provocative, clever, and,
even more importantly, useful!
Can other senses – smell, What are the top ten
touch, and sound – be so Andrew Robertson, CEO BBDO Worldwide
mistakes that companies
powerful as to physically are making, resulting in
arouse us when we see a billions of dollars wasted
product? every year?
Do companies copy from
the world of religion and Is it possible to predict the
create rituals – like drinking success of a new brand
a Corona with a lime wedge before it is even released,
– to capture our hard- just by looking into our
earned dollars? brains
Does product placement Filled with entertaining
work at all? In partnership inside stories about how we
with the world’s most respond to such well-
watched TV show, known brands as Marlboro,
‘American Idol ‘, Lindstrom Nokia, Calvin Klein, Ford,
discovered the truth about and American Idol,
product placement and its Buyology is a fascinating ,
true effect on our brains. captivating and shocking
journey into the mind of
today’s consumer.
5. Want to know a secret?
An amazing day of You’re a victim of subliminal advertising
It was banned in the 50s. Or so we thought. Lindstrom
knowledge sharing… and his team explored the facts behind subliminal
advertising and used the brain as the direct source of
Marketing, Meet Neuroscience evidence for it. The revelations are astounding.
The Buyology Symposium sessions
Explore the future of subliminal advertising.
Learn what not to do – and what you’d better do.
Brands on the Brain Understand the secrets of our consumer brains and
The world’s largest neuromarketing research how to translate them into brand action.
project challenges everything you’ve learned about Secure fascinating knowledge about the next
advertising and branding generation of product placement: what will it look like,
and how can you make the most of the technique for
This session reveals Project Buyology’s extraordinary your brand?
findings: What works? What doesn’t? What are brand-
builders doing right? And what can we change to
optimize marketing plans? Buyology’s revelations signal
a break with the marketing rules we’ve followed over The Mind Game, No More Secrets
decades. This presentation change your approach to And lots of action points!
advertising, reorienting the way you build brands.
Forget theory. The Buyology Symposium is practical and
Learn what’s next for market research, now that hands-on. It will inspire, provoke and, most importantly,
Buyology has roundly challenged conventional change the way you advertise and build brands forever. By
methods. combining practical cases and fascinating scientific insights
Discover Buyology’s raft of new and extraordinary with his workshop-style presentation, Martin Lindstrom will
marketing techniques. They help boost your leave you with:
marketing results immensely.
Examine the groundbreaking consumer contact a practical to-do list of action points to implement
techniques that spin out of Lindstrom’s global immediately;
neuromarketing project. knowledge about the things you should change, improve and
Explore fascinating concepts, like Mirror Branding retain to strengthen your advertising and brand campaigns;
and Somatic Brand Markers. an intriguing sneak preview into tomorrow’s world of
advertising that will give you a decided advantage over your
competitors.
6. An amazing day of God Inc.
How religion and brands affect our brains
knowledge sharing… Religion has been part of human culture for as long as
humans have formed communities. Brands have been
Marketing, Meet Neuroscience with us for mere hundreds of years. There’s plenty that
The Buyology Symposium sessions the world of branding can learn from the world of
religion. Lindstrom has uncovered parallels and lessons
that have astounded the most hardcore scientific teams.
Smash Your Brand 2.0
Discoveries that shocked the scientists What did the scientists discover when drawing
parallels between religion and powerful brands?
Lindstrom broke the branding rules in 2005 with his Secure a fascinating knowledge about the power of
revolutionary Smash Your Brand methodology. Now religion as a branding tool.
he’s rewriting the marketing handbook again. Learn how to adopt elements from the world of
religion into the way you build and market your brand.
Buyology’s results have proven what has been
theorized by some, practised by few, and documented
by none. As wide-ranging as it is deep, Buyology’s
findings will build unprecedently powerful brands. RevolYOUtion
You no longer own your brand – your customers do!
Smash Your Brand 2.0 brings Lindstrom’s unique
methodology into union with Buyology’s fascinating Forget about owning your brand. The consumer has already
findings as Lindstrom shares his arresting insights into stolen it from you. YouTube, MySpace and FaceBook attract
what happens in consumer brains when we use sound more attention than any TV commercial is ever able to
and smell to build brands. generate. Lindstrom explores desire in the brain of Generation
Tomorrow. Lindstrom draws on his extraordinary findings to
reveal how neuromarketing can help tomorrow’s marketers.
So long logo! Learn what’s next.
Discover how to optimize your brand, based on the
latest neuroscience. Learn how to run marketing campaigns, paid for by your
What are you already doing right? And what do you customers.
need to improve urgently? Discover the next Big Thing: micro branding.
Where are the pitfalls and the opportunities in Understand what to do when the consumer runs your brand.
smashing your brand? Prepare your brand for Generation Tomorrow.
7. A riveting show
B uyology is he biggest astounding 76% of
Lindstrom’s audience
”
branding revolution in 50
years. It will solve the members rate his on-stage
problem of decreasing performance as excellent.
returns on ever-increasing 21% rate it as very good.
advertising expenditure. It And 3% hail it as good.
will turn every concept
you've learned about Lindstrom’s style is punchy
branding inside out and and irreverent. Short, sharp ,
upside down. memorable messages
engage the imagination and
CEOs of McDonald's, Mattel reinforce an riveting learning
and Disney have applauded experience.
it. Philip Kotler has declared
that the book contains Buyology is fiery, provocative
"mandatory knowledge for and even shocking. Anyone
every marketer". Seth who wants a competitive
Godin has stated that he’s edge can't afford to miss the The audience loved Lindstrom – he
in awe about the size of the book or the symposium. is one of the best speakers we’ve
project and the Their messages will
consequences this will have optimize the value of any ever had!
on advertising. marketer's budget in the Scarlett Van Der Meulen, General Manager
most visionary way. No NCR Worldwide
A poll of 12,437 people in wonder Tom Peters
56 countries, conducted by concluded: “It is a wonderful
research institute, Millward book, an original to be sure.
Brown, showed that an More important, it is a
necessary book!"
8. The world’s biggest
marketing symposium
Americas Europe continued
Canada Portugal
Mexico Spain
United States Sweden
Colombia Switzerland
Chile Turkey
Venezuela The Netherlands
Ecuador
Argentina Asia Pacific
Brazil Singapore
Peru Taiwan
Uruguay Korea
El Salvador Hong Kong
Costa Rica China
Europe Australia
New Zealand
Austria Japan
Belgium Philippines Move over Tipping Point and Made to
Denmark Indonesia
England Thailand
Stick because there’s a new book in town:
Finland Malaysia Buyology. This book lights the way for
France India smart marketers and entrepreneurs.
Germany
Greece Middle East
Guy Kawasaki, author of The Art of the Start
Iceland Israel
Ireland Bahrain
Italy Kuwait
Luxembourg Saudi Arabia
Norway United Arab Emirates
9. The book
The world’s biggest
publisher, Random
House Doubleday
New York, the
publisher behind
Buyology, rates Lindstrom’s
forthcoming book as one of
the top global titles for
2008.
Buyology is set to break
every record. Released
globally in 35 languages,
and simultaneously
published in the U.S., the
UK, Australia, Scandinavia
and South America.
10. Martin Lindstrom
Lindstrom understood the wisdom of the net
before most of us did. Don’t miss out!
M artin Lindstrom, is
the CEO and Chairman of
the LINDSTROM
company and the
and has appeared on
CBS’ ‘60 Minutes’, ABC’s
‘Today Show’ and BBC’s
‘Panorama’. A contributor
Seth Godin
Author of Permission Marketing and Purple Cow
”
Chairman of BUYOLOGY to the ‘Harvard Business
INC. As one of the world’s Review’ and ‘Advertising
most respected marketing Age’, Lindstrom’s
gurus, he advises top columns are featured
executives of leading regularly in journals
global companies around the world.
including the McDonald’s
Corporation, Nestlé, His previous book,
American Express, BRAND sense, was
Microsoft, The Walt acclaimed by the ‘Wall
Disney Company and Street Journal’ as one of
GlaxoSmithKline. the ten best marketing
books ever published.
Lindstrom has been His books on branding
featured in the pages of have been translated into
the ‘Wall Street Journal’, twenty-five languages,
the ‘Financial Times’, and he speaks to a
‘USA TODAY’, ‘Fortune’, global audience of close
‘Fast Company’, and the to a million people every
‘Washington Post’, year.
