There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make. Social media is the key but a good social media strategy is the right path. What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.