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#FIRMday London 2nd November The Impact of Informed Candidates (and How to Attract Them) - Joe Wiggins, Director EMEA, Glassdoor UK.
The Informed Candidate is one that is well-researched and engaged with your company, leading to a better fit, quicker on boarding and ultimately a more productive employee. We reveal how to ensure that you are attracting thoughtful candidates who have the right expectations and why this approach will set your workforce up for success in the future.
of an informed candidate
• Prepared for interview
• Knowledgeable about the job role
• Familiar with culture and values
• Right expectations about
compensation and benefits
Candidates Engage with
Glassdoor at Every Stage
of the Job Search
Source: 1 As measured by cost-per-hire and application-to-hire ration, compared to other job sites based on a study of 2015 hiring data for 30
An informed candidate is
highly engaged, well-researched,
and has the right expectations.
an informed candidate
• Improved candidate experience
• Reduced time to hire
• Improved hiring manage
• Reduced number of interviews
an informed candidate
• Better employee retention
• More productive employee
• More engaged employee
• Better team player
Job Seekers Want to Hear
Source: Edelman Global Trust Barometer Survey, 2015
Although friends and family are still the most trusted source (72%),
content provided by employees is the
#2 most trusted source of information on a company.
builds employer brand
• 62% feel better about a company
that responds to reviews
• 70% are more likely to apply when
an employer brand is managed
• 90% find the employer perspective
useful in job search
“The balance of power has shifted from
employer to employee, forcing business
leaders to learn how to build an
that engages employees as sensitive,
passionate, creative contributors.”
Josh Bersin, Principal, Founder, Bersin by Deloitte
Investment in Engaging Employees
in Next 12 Months
Informed Candidates head
for the best employers.
The Job Seeker Journey
Out of the Blue
Leavers Gravitate to Better Companies
Source: Glassdoor Economic Research (Glassdoor.com/research)
Average Glassdoor Ratings (External Movers Only)
2.80 2.90 3.00 3.10 3.20 3.30
Career Opportunities Rating
Compensation and Benefits Rating
Culture and Values Rating
Work-Life Balance Rating
Senior Management Rating
When people leave it’s
usually for better culture.
Culture Matters for Employee Retention
Culture and Values
Impact of a 1-Star
on the Probability an
Employee Will Stay
Source: Glassdoor Economic Research
Company culture is second only to salary
in terms of influence on a candidate’s
decision to join your organisation.