Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Joe Wiggins, Director, EMEA, Glassdoor
The Impact of
Informed Candidates
(and How to Attract
Them)
Our world is evolving.
Always on
and hyper
connected
Shared/Networked Economy
The Workforce
More Connected
The HR Professional
Talent Nurturer
Informed Candidate
Well-Research...
What is an informed candidate?
An informed candidate
is a quality candidate.
Characteristics
of an informed candidate
• Prepared for interview
• Knowledgeable about the job role
• Familiar with cultu...
Candidates Engage with
Glassdoor at Every Stage
of the Job Search
Source: 1 As measured by cost-per-hire and application-t...
An informed candidate is
highly engaged, well-researched,
and has the right expectations.
Interviewing
an informed candidate
• Improved candidate experience
• Reduced time to hire
• Improved hiring manage
satisfa...
Hiring
an informed candidate
• Better employee retention
• More productive employee
• More engaged employee
• Better team ...
Challenges in attracting
informed candidates.
Biggest Challenges Attracting and Hiring
0
10
20
30
40
50
60
70
80
Quality Budget
constraints
Competing
pay
Where to
adver...
Reputation and
employer brand are common
hurdles.
Investment in Employer Brand
Increase
No Change
Decrease
Expected Change
in Next 12 Months
35%
3%
63%
How to attract an
informed candidate.
What Candidates Are Looking for in a Job
Core elements
• Salary
• Benefits
• Pension
Non-financial elements
• Work-life ba...
Millennials
want an employer
with a conscience
• Prepared to quit a job based on
principle
• Advocate support for communit...
Work is a Lifestyle Brand
Engage with
your audience.
Job Seekers Want to Hear
Everyone’s Perspective
Source: Edelman Global Trust Barometer Survey, 2015
Although friends and f...
Transparency
builds employer brand
• 62% feel better about a company
that responds to reviews
• 70% are more likely to app...
“The balance of power has shifted from
employer to employee, forcing business
leaders to learn how to build an
organizatio...
Investment in Engaging Employees
Increase
No Change
Decrease
Expected Change
in Next 12 Months
39%
3%
58%
Informed Candidates head
for the best employers.
The Job Seeker Journey
Network
Seek Job
Listings
Research
Salaries
Interview
Research
Company
Network
Life Event
Life Need...
Leavers Gravitate to Better Companies
Source: Glassdoor Economic Research (Glassdoor.com/research)
Average Glassdoor Ratin...
When people leave it’s
usually for better culture.
Culture Matters for Employee Retention
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
5%
Overall Employer
Rating
Career Opportunities
Ratin...
Company culture is second only to salary
in terms of influence on a candidate’s
decision to join your organisation.
Key Takeaways
Tech
Transparency
Informed
Candidates
Employer
Brand &
Engagement
Culture
Thank You
Joe Wiggins
Director, EMEA, Glassdoor
Prochain SlideShare
Chargement dans…5
×

#FIRMday London 2nd November The Impact of Informed Candidates (and How to Attract Them) - Joe Wiggins, Director EMEA, Glassdoor UK.

The Informed Candidate is one that is well-researched and engaged with your company, leading to a better fit, quicker on boarding and ultimately a more productive employee. We reveal how to ensure that you are attracting thoughtful candidates who have the right expectations and why this approach will set your workforce up for success in the future.

  • Identifiez-vous pour voir les commentaires

  • Soyez le premier à aimer ceci

#FIRMday London 2nd November The Impact of Informed Candidates (and How to Attract Them) - Joe Wiggins, Director EMEA, Glassdoor UK.

  1. 1. Joe Wiggins, Director, EMEA, Glassdoor The Impact of Informed Candidates (and How to Attract Them)
  2. 2. Our world is evolving.
  3. 3. Always on and hyper connected
  4. 4. Shared/Networked Economy The Workforce More Connected The HR Professional Talent Nurturer Informed Candidate Well-Researched, Purpose-Driven
  5. 5. What is an informed candidate?
  6. 6. An informed candidate is a quality candidate.
  7. 7. Characteristics of an informed candidate • Prepared for interview • Knowledgeable about the job role • Familiar with culture and values • Right expectations about compensation and benefits
  8. 8. Candidates Engage with Glassdoor at Every Stage of the Job Search Source: 1 As measured by cost-per-hire and application-to-hire ration, compared to other job sites based on a study of 2015 hiring data for 30 million applications 1
  9. 9. An informed candidate is highly engaged, well-researched, and has the right expectations.
  10. 10. Interviewing an informed candidate • Improved candidate experience • Reduced time to hire • Improved hiring manage satisfaction • Reduced number of interviews per candidate
  11. 11. Hiring an informed candidate • Better employee retention • More productive employee • More engaged employee • Better team player
  12. 12. Challenges in attracting informed candidates.
  13. 13. Biggest Challenges Attracting and Hiring 0 10 20 30 40 50 60 70 80 Quality Budget constraints Competing pay Where to advertise Millenials Challenge Significant Barrier
  14. 14. Reputation and employer brand are common hurdles.
  15. 15. Investment in Employer Brand Increase No Change Decrease Expected Change in Next 12 Months 35% 3% 63%
  16. 16. How to attract an informed candidate.
  17. 17. What Candidates Are Looking for in a Job Core elements • Salary • Benefits • Pension Non-financial elements • Work-life balance • Career advancement • Time off • Flex time • Commute
  18. 18. Millennials want an employer with a conscience • Prepared to quit a job based on principle • Advocate support for communities • Important that employers take a stand on social and political issues
  19. 19. Work is a Lifestyle Brand
  20. 20. Engage with your audience.
  21. 21. Job Seekers Want to Hear Everyone’s Perspective Source: Edelman Global Trust Barometer Survey, 2015 Although friends and family are still the most trusted source (72%), content provided by employees is the #2 most trusted source of information on a company.
  22. 22. Transparency builds employer brand • 62% feel better about a company that responds to reviews • 70% are more likely to apply when an employer brand is managed • 90% find the employer perspective useful in job search
  23. 23. “The balance of power has shifted from employer to employee, forcing business leaders to learn how to build an organization that engages employees as sensitive, passionate, creative contributors.” Josh Bersin, Principal, Founder, Bersin by Deloitte
  24. 24. Investment in Engaging Employees Increase No Change Decrease Expected Change in Next 12 Months 39% 3% 58%
  25. 25. Informed Candidates head for the best employers.
  26. 26. The Job Seeker Journey Network Seek Job Listings Research Salaries Interview Research Company Network Life Event Life Need Out of the Blue
  27. 27. Leavers Gravitate to Better Companies Source: Glassdoor Economic Research (Glassdoor.com/research) Average Glassdoor Ratings (External Movers Only) 2.80 2.90 3.00 3.10 3.20 3.30 Overall Rating Career Opportunities Rating Compensation and Benefits Rating Culture and Values Rating Work-Life Balance Rating Senior Management Rating Original Job New Job
  28. 28. When people leave it’s usually for better culture.
  29. 29. Culture Matters for Employee Retention 0% 1% 1% 2% 2% 3% 3% 4% 4% 5% 5% Overall Employer Rating Career Opportunities Rating Culture and Values Rating ProbabilityEmployee WillStay Impact of a 1-Star Ratings Increase on the Probability an Employee Will Stay Statistically significant. Source: Glassdoor Economic Research (Glassdoor.com/research) 5%* 5%* 4%*
  30. 30. Company culture is second only to salary in terms of influence on a candidate’s decision to join your organisation.
  31. 31. Key Takeaways Tech Transparency Informed Candidates Employer Brand & Engagement Culture
  32. 32. Thank You Joe Wiggins Director, EMEA, Glassdoor

×